Our Great People

Heya, I’m Ada, one of the designers at SoBold. Entering design from an art and music background, and later in the luxury sector, I’m passionate about working with people to create digital experiences which bridge the familiarity and the unfamiliarity. A creative at heart, my goal is to combine reason with radicalism in order to achieve relevant and lasting visual solutions.

Outside of design, I like to make playlists of the best horrible music from around the world. 13 minutes of noise and a tamborine? Yes please!

My study background includes Computer Graphics and Computing Technologies that lead me to what I enjoy doing the most and boosted my curiosity for Web Development. What makes me happy about my job is the opportunity to learn every day with every project on the line.

Hi there! I’m SoBold’s Project Manager with background in Marketing and Development. I’m here to help you make your dream website come true by planning the whole project from start to end and making sure everything goes as expected.

I’m relatively new to coding with my previous professional experience being in secondary school teaching! My past experience means I value learning and continue to learn from my colleagues everyday. I love the creative side of development and the way technology is constantly evolving. It’s exciting to be a part of such a fast-paced industry!

I joined SoBold in early 2023 and have been building web applications in WordPress for over 10 years! I enjoy doing creative work in digital and get a real buzz when my work is pushed live to the public. In my spare time I like to spend it with family, watching football, going to the gym and gaming.

Am new to the team here at SoBold, but not new to web development or WordPress. I’ve been working with WordPress for the past 6 years with a variety of different projects and clients. I enjoy bringing designs to life especially when it’s a challenging design. My passions are all forms of Motorsport and Arsenal FC.

Hi there! I’m Fenella, one of the UX/UI designers at SoBold. As a designer, I thrive on creatively solving problems to craft meaningful experiences and I’m excited about new challenges!

Having gained a certification with NN/G in UX design, i’m always eager to explore ways to develop my skill set even further. I love to keep up to date with UX research and UI trends.

Organising stuff is in my DNA and I think I was always destined to be a Project Manager… Moving from non-digital project management to digital project management 6 years ago, I’ve been helping companies across a range of industries build great websites. As a project manager, I juggle all the moving parts, from understanding what clients need to seeing their website come to life. I try to speak both “tech” and “human,” so I can translate between designers, developers and marketing teams to make sure everything clicks. I love the concept of lifelong learning and I’m always open to new ways of doing things (especially if they make life easier and less stressful!).

I am passionate about telling human-focused narratives through creative design backed up with user trends and strategies.

Other passions of mine are acrylic painting on a large scale, which is not easy in London, animation and Experimenting with cooking and am a house plant enthusiast! I now have two plant-destroying cats.

“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
Paul Rand, Graphic Designer

I am an inventive Web Developer helping the Team to achieve great results. What I crave the most is to learn new skills every day, to experiment with new ways and technologies, focused on the future.
My passions are Sports, Music and Video games, whether it’s playing the piano, playing video games or working out, if I’m not at work I’m doing one of these things.

I’m a passionate web developer with a background study in Foreign Languages and Software / Web Localisation. I enjoy making website come to life, writing code and find creative solutions to problems. It’s always rewarding to build a website from scratch and releasing it into the web where thousand of people can access it anytime, anywhere.

A keen eye for detail and an explorative mindset drew me away from Medieval History and into the world of Software QA, where I painstakingly pore over everything that comes my way, striving to spot the tiniest details – not unlike my days hunched over dusty old tomes in a library!

As SoBold’s Technical Director I’m responsible for managing both our Front End and Back End development teams, making sure all of our development projects run smoothly.

Upon completion of my Masters in International Marketing, I entered the digital marketing industry as an SEO Executive before moving into an SEO Manager role in December 2021.

I joined SoBold in March 2024 and enjoy working on all things SEO; technical, on-page, off-page and link building.

After earning my Masters in Computer Science, I joined SoBold in April 2022 as BackEnd Developer  to explore my passion for Web Development and Backend Development.

About me I would say experienced developer with a passion for developing innovative programs that expedite the efficiency and effectiveness of organisational success. Confident communicator, strategic thinker, and innovative creator to develop website that is customised to meet a company’s organisational needs, highlight their core competencies, and further their success.

I am an enthusiastic individual at the forefront of all projects at SoBold. I manage the day-to-day running of the company, as well as new business and project management.