About Us

Your Outsource
Marketing Department

Our Story


SoBold was founded in 2014 by digital enthusiast, Will Newland.

Will has always been heavily involved in working with successful start-ups and following a brief stint in the digital capital of the world, California, Will came back to the UK with a passion and focus to create his own agency.

SoBold approach Digital Marketing with a holistic approach by acting as an outsource digital marketing department. They truly believe in the importance of a unified comms strategy and work with their clients to define a creative and structured approach to marketing.

SoBold’s young, enthusiastic team are flexible and meticulously chosen on a project by project basis in line with their clients in house teams.

Taking a hybrid approach, allows SoBold to come on board with their clients in a different capacity to any other agency. They will help shape and direct your marketing with an interest in your company’s growth rather than paying a set amount for a rigid offering.

Our Team

Will Newland

Managing Director

“You miss 100 percent of the shots you don’t take.”
– Wayne Gretzky

Born into a family of entrepreneurs, Will has been immersed in business environments his whole life. Both his father and his brother run their own companies and Will followed suit in 2014 when he founded SoBold. Will is a keen sportsman who has taken part in triathlons and long distance bike rides and he hopes to complete the London Marathon in 2017.

Oliver Varcoe

Digital Strategy

“The essence of strategy is choosing what not to do.”
– Michael Porter

Oliver has been a member of our team from its infancy and has played a big part in this journey. French, English and Hungarian are the languages he uses to get by in life and his language skills are put to good use as a frequent traveller across continental Europe. Specializing in strategy development and with expertise across a range of digital platforms, Oliver is regularly on the client facing side of our business.

Kyle Griffin - Head of Technical Operations

Kyle Griffin

Technical Operations

“First, solve the problem. Then, write the code.”
– John Johnson

Born and raised in London, Kyle serves as the technical hand of SoBold. Armed with a BSc in Computer Science and a thirst for web technologies, Kyle works with your vision to create a front for your business. Having created dozens of bespoke websites for SoBold’s diverse clientele, Kyle is an invaluable contributor to the SoBold team.

Anna-Maria Kustra

Design and Creative

“Design is so simple. That’s why it’s so complicated.”
– Paul Rand

Born and raised in Szczecin, Poland, Anna operates at the heart of SoBold’s design operations.
Having gained a Bachelors degree in Graphic Design from the University of Arts, Poznan, Anna developed a special affection for web design and user interface. She moved to the UK in 2014 to further develop her skills and hasn’t looked back.
Anna is constantly inspired by new things and new people and the opportunity to work on new and exciting projects helps her to learn and develop her skill set.

Our Story
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