Monthly SEO management to help you scale
SEO management services from a UK agency that also designs and builds the sites it optimises. Our monthly SEO services run to a six-to-twelve-month roadmap, tailored to your business and to how your team likes to work, with every recommendation implemented by our own developers.
SoBold creates tailored SEO roadmaps that focus on high-impact SEO initiatives which deliver measurable results.
No two retainers we run look the same, because no two client teams work the same way. At kickoff we build the roadmap with you, down to who briefs each piece of work, who drafts it, who uploads it and who edits it. If your team wants to write and we optimise, the roadmap reflects that. If you’d rather we handle everything from brief to publish, it reflects that instead.
What you won’t get is a standard list of general SEO actions. We present roadmap options at six, twelve and eighteen months, each with modelled impact estimates and stated assumptions, so you can weigh the investment against what we’d expect it to deliver.
How we do monthly SEO management
We provide detailed and clear monthly reports, maintaining open communication with our clients to gather crucial insights and information that we can put to work.
In-house SEO & Development teams
What sets SoBold apart is the collaboration between our in-house SEO specialists and our WordPress development team. This provides seamless execution from strategy to technical fixes. When our specialists identify areas for improvement, our developers can implement the necessary changes immediately.
Clear communication & education
We believe in transparency and knowledge sharing. When we present technical improvements, we always explain their significance and how they benefit your site’s performance. This ensures we’re all on the same page, working together towards shared goals. It also gives clients more control over their website and marketing.
Tailored strategy backed by real-time data
Our approach is always partner-centric: we over-index on trying to understand your business and its specific needs. From then, every action we take is underpinned by real-time, meaningful data.
What’s included in our monthly SEO Management
Every retainer is scoped in days per month, from two days upwards, with no fixed minimum term. The roadmap options we model at kickoff set the days, and development time for technical fixes sits inside the retainer, because our own developers implement every recommendation.
Building an AI workflow to create content
Stage 1: SEO discovery – analysis & strategy
We’ll create a tailored roadmap listing immediate actions we need to take and future goals.
- Technical performance audit using advanced crawling tools
- Keyword ranking analysis and opportunity identification
- Competitor analysis and market positioning review
- Content gap analysis for new opportunities
Stage 2: Implementation & optimisation
- Technical fixes and content optimisation implementation
- Content recommendations based on keyword research
- Internal linking improvements and site structure enhancements
- Schema markup updates and technical SEO improvements
Stage 3: Reporting & planning
- Performance analysis using custom Looker Studio dashboards
- Detailed monthly report with actionable insights
- Strategy refinement based on performance data
- Future priorities and goal tweaking
SoBold’s four strategic pillars
Our approach is grounded in four strategic pillars that guide everything from technical fixes to content expansion. These pillars create a clear framework to guide your SEO journey.
Technical & crawlability excellence
Structured data, site architecture, indexing signals and page speed, so search engines and AI crawlers can access and rank your content. Ongoing audits keep the foundation sound as the site changes.
Keyword relevancy & on-page targeting
In-depth keyword research and mapping aligns each page with the terms it can genuinely win, so every page has a clear purpose and search engines understand what it’s for.
Building subject depth
Google’s focus on Experience, Expertise, Authoritativeness and Trust means depth and quality decide rankings. We build well-structured content that targets the right terms and demonstrates real expertise, for traditional search and for AI.
Data optimisation
From content gaps and trophy-keyword tracking to user behaviour in GA4, every change is backed by evidence, and the results feed the next month’s priorities.
Technical SEO services
We are experienced at working across difficult and different SEO challenges, and have a proven track record across multiple industries.
Backlinks are a crucial component for driving search engine visibility. SoBold's thorough backlink review uncovers opportunities and eliminates broken links to strengthen your online presence.
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SoBold specialises in creating engaging, informative content that resonates with a client's audience and meets search engine guidelines, driving organic traffic and establishing visibility.
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SoBold's SEO services deliver tangible conversion and commercial results. This means prioritising high-impact work, rather than low-effort tasks that offer minimal benefit.
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Search is changing. Google's AI mode and overviews, ChatGPT, Copilot, Perplexity and a whole host of other AI platforms are reshaping how users search. At SoBold, we help your brand stay visible in the growing world of zero-click search.
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From planning to implementation, we take full responsibility of the technical transition, allowing our clients to focus on go-live marketing activities.
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The goal of our SEO strategy reports is to give you a clear and in-depth understanding of how your website is performing and how it can grow.
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Recent work
Working with SoBold since: 2022
Strategic SEO for a leading figure in the global secondaries market, Coller Capital.
Working with SoBold since: 2019
Strategic SEO for leading education publisher Kapow Primary.
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Monthly SEO management FAQs
Get in touch with Will for more answers.
The cost depends on how many days a month the retainer covers, starting from two days, and the roadmap sets that number. We quote each roadmap option after discovery, alongside its modelled impact.
Structural fixes, such as a migration that lost its redirects or key pages set to noindex, can show as soon as Google recrawls the pages. Site restructures often show within weeks. Content and wider technical work build over months, and things like algorithm updates are outside anyone’s control.
No. Retainers start from two days a month and there’s no fixed minimum term. We plan roadmaps over six to twelve months because most content and technical changes take several months to show in rankings. As your business grows or priorities shift, we refine the roadmap and review the day allocation to match.
We track rankings, traffic growth and the metrics tied to your business goals, using real-time and historical data. Reporting comes as a clear monthly report plus dynamic Looker Studio dashboards connected to Google Analytics, which update automatically and present GA4 data clearly.
Our retainers cover technical auditing and fixes, content optimisation, keyword research, internal linking, schema markup, and monthly reporting through bespoke Looker Studio dashboards. The specific focus areas are shaped by your tailored roadmap.
Trophy keywords are the search terms that matter most to your business: the ones that are commercially critical today and the aspirational terms you want to own over time. We define them with you at kickoff, then track their positions daily, including whether each term triggers an AI Overview and whether your brand appears in it.
We use AI to accelerate the process, with the originality coming from people. Each client gets a bespoke workflow trained on their brand guidelines, compliance rules, tone of voice, cited publications and original research. The substance comes from stakeholder interviews we run and transcribe, plus first-hand experience from your team and ours. That combination produces content grounded in real knowledge, delivered faster, and compliance-ready for regulated industries such as finance and law.
Yes. AI citation reporting is built into retainer dashboards, covering how often your brand is cited in AI-generated answers and where. Trophy keywords are checked daily for AI Overview appearances. For a deeper benchmark of your visibility across AI platforms, our AI analysis dashboard runs a tailored query set, currently drawing on ChatGPT and Perplexity.
Work with our team to build and scale your bespoke requirements.
Once you submit the form one of our team will contact you to set up a meeting to clarify your requirements and build a quote.
Working with leading b2b clients
