Kapow Primary SEO Retainer
Strategic SEO for leading education publisher Kapow Primary.
year on year increase in organic clicks
year on year increase in keyword spread
Working with Kapow Primary's marketing team to help scale their online presence.
Having built a successful ongoing relationship supporting their design and development needs, SoBold began working closely with Kapow Primary's internal marketing team to improve organic performance.
Having built a strong brand presence in the SERPs, Kapow Primary wanted to improve rankings for non-branded keywords and bring more traffic to their website via these non-branded queries, ultimately driving more free trials and purchases.
To do this, a host of technical and on-page updates to the website were required.
SoBold identified four core strategic pillars to unlock organic growth, building a roadmap with tasks centred around each of the following:
- Technical and crawlability excellence
- Keyword relevancy and on-page targeting
- Build subject depth and authority
- Data-led optimisation
Four pillars, one roadmap
SoBold built a custom, comprehensive Looker Studio Dashboard for Kapow Primary, housing all key data and showcasing metrics in an actionable manner for all channels.
29%
year on year increase in new users
We began by addressing core technical issues — fixing broken links, rectifying redirect chains and taking necessary steps regarding noindexed pages and index bloat.
We then created a keyword map for high-priority pages, aligning content with clear intent and refining metadata to boost visibility for non-branded terms.
Comprehensive content audits on a subject-by-subject basis followed, ensuring clear structure, targeting and intents were defined and implemented. Internal links and on-page copy were also optimised.
This was supported with a competitor-informed editorial plan to grow topical authority, capturing long-tail opportunities, building subject depth and providing more opportunities to pass authority via internal links.
We built a custom, comprehensive Looker Studio Dashboard for Kapow Primary, housing all key data and showcasing metrics in an actionable manner for all channels.
Testimonials
We consider the SoBold team to be an extension of our own team. I have worked with many teams of developers in my career and find SoBold responsive, proactive and very easy to work with.
Elizabeth Woodman
Managing Director
Similar work
Working with SoBold since: 2019
Working alongside Kapow Primary to consistently enhance their platform to ensure its continued evolution and optimal performance.
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