Coller Capital
Transforming Coller Capital's Customer Experience by migrating to a new, more dynamic website.
year on year increase in total users
year on year increase in average session duration
Working with Pentagram, the world's largest independent design consultancy, SoBold redesigned and rebuilt the Coller Capital website.
Coller Capital wanted to redesign and rebuild their website using a scalable content management system which would enable them to build out supplementary fund sites.
Coller Capital is one of the world’s leading investors in the secondary market for private assets.
Coller Capital approached SoBold as their current site, which was built on Drupal 7, was approaching end-of-life.
They wanted to redesign and rebuild their website on a more flexible, scalable content management system (CMS).
Finding a new CMS that was suitable, and moving all Coller Capital’s existing content over to that new platform, would be a complex process. They decided to work with us here at SoBold because of our experience and expertise with large-scale migration projects.
WordPress became the obvious choice of platform for this project, because of its industry-leading scalability and flexibility.
Our team used WordPress to design and develop a new, more dynamic website for Coller Capital. To do this, we worked closely with Coller to understand the flexibility they needed with their website design. This was delivered first with wireframing, followed by the new user interface (UI).
Once the website moved to the development phase, we were able to work across a period of eight weeks to bring the website to life.
Putting users first
User Experience consideration was crucial to the success of this project as the website would be used as a validation tool for Coller Capital’s services.
Freedom to update, instantly
The Coller Capital website has made an immediate impact for the marketing team at Coller. They now have the freedom to easily change and update content on a much more dynamic CMS.
The Coller Capital website has made an immediate impact for the marketing team at Coller.
They now have the freedom to easily change and update content on a much more dynamic CMS.
This is in stark contrast to their previous CMS, which prevented them from making the necessary changes, meaning content was often out-of-date and their visitors were not being retained well enough.
Coller Capital now has plans to further expand on this website and make further improvements. Our team will continue to support them with ongoing advisory and optimisation services, including monthly SEO management alongside other WordPress design and development enhancements on a monthly basis.
Enhanced security and stability was a key focus for the Coller Capital team, as their systems deal with large volumes of highly sensitive financial data.
The website was built with restricted access to the CMS, controlled by two-factor authentication, and the Coller administrators are now able to assign appropriate role-based permissions to different team members.
On completion of the build, the site was penetration tested externally and went through stringent internal and external user acceptance testing (UAT).
The site was received positively by Coller Capital’s stakeholders and given approval. The redirects were set ahead of the migration, and the site was successfully migrated and pushed live.
With Coller Capital’s ambitious plans for the future, we’re excited to help the website continue to evolve over time.
Testimonials
SoBold have been great to work with – efficient, flexible, and always accommodating, especially when we’ve needed to shift timelines. They take time to understand the bigger picture and often suggest better solutions than what we initially had in mind. Overall, they’re a reliable partner for our website needs, a friendly and approachable team.
Seema Mistry
Senior Digital Marketing Manager
Beyond the launch
Following the successful launch of the new Coller Capital website, SoBold has maintained an ongoing partnership, providing continuous support and strategic development through a dedicated web support retainer and bespoke digital projects.
This has included the rollout of dedicated fund sites across key regions including Europe, Asia, and Australia/New Zealand, the design and launch of the Coller Secondaries Institute as a central educational hub, a flexible new template for key publications, and landing pages built to support ongoing PPC campaigns — reinforcing Coller Capital’s online presence well beyond the original build.
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