Kapow Primary
Website Design, Development and ongoing Management for leading education publisher Kapow Primary.
increase in sessions
increase in engaged sessions
Scaling WordPress for daily use in over 7,500 UK primary schools
SoBold began working with Kapow Primary in their infancy back in 2019 to help redesign and redevelop their existing WordPress membership platform.
The previous Kapow Primary website did not harness the full potential of WordPress and the integration with MemberPress was clunky and in parts, inefficient.
There was a lack of flexibility throughout and Kapow Primary felt restricted using and updating content on it.
SoBold built the platform using WordPress with a custom page editing tool to streamline the content creation process for Kapow’s editing team.
A focus on UX & UI to drive conversions
The new website was designed to increase conversion rates to free trials, and turn visitors into paying customers.
From 20 schools to 7,500
Kapow Primary started working with SoBold when they were in only 20 schools in the UK. Kapow now offers teaching resources for specialist subjects and is used in over 7,500 UK primary schools.
With thousands of lessons on the site, and a whole team dedicated to content creation, streamlining the CMS was a key goal of the project.
We developed a custom page editing interface allowing Kapow to move away from needing to use rigid templates, instead developing a series of ‘blocks’ for the team to use.
As a result, the Kapow content team are able to produce new pages in a matter of minutes making use of any of the predefined ‘blocks’ with no need for technical web knowledge.
Kapow Primary started working with SoBold when they were in only 20 schools in the UK.
A key focus of the new website design was to ensure Kapow could drive more visitors to paying customers.
Kapow now offers teaching resources for specialist subjects and is used in over 7,500 UK primary schools.
Kapow wanted their WordPress-based website to be more flexible so that they can react to what their customers, prospective customers, and analytics are telling them.
SoBold built a site that enabled total flexibility for the Kapow marketing team to add and edit the site moving forward.
In-house scalability was key to enabling rapid growth for Kapow. With SoBold by their side to offer support where needed on more complex features, Kapow was able to internally train their team of content writers to add and scale content.
The new site needed to be integrated with Active Campaign and MemberPress to manage the membership subscriptions.
The site was integrated with Active Campaign via its API, ensuring Kapow Primary’s CRM is kept up to date with any account information changes, upgrades, or downgrades that are made.
SoBold also set up and configured MemberPress to work with their subscription requirements.
Testimonials
We consider the SoBold team to be an extension of our own team. I have worked with many teams of developers in my career and find SoBold responsive, proactive and very easy to work with.
Elizabeth Woodman
Managing Director
Beyond the launch
Since SoBold launched Kapow’s new website in 2019, both their business and our partnership has continued to grow.
We continue to provide ongoing monthly management and support, providing new functionality for the website through our WordPress design and development services, along with strategic SEO support.
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Working with SoBold since: 2022
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