Backlink audits that strengthen the authority you’ve already earned
Most established sites are wasting authority they already own: strong links pointing at pages that no longer exist, and linked pages that do nothing with the visitors they attract. Our backlink audit finds both and puts that equity back to work.
Websites are sitting on backlink authority they’ve never utilised
We don’t do digital PR or paid link building – both often come with a lot of promises but questionable results for a high budget. We prefer to work on the profile your site has already earned, because in almost every audit we run, part of it is sitting idle.
The most common finding is a set of links from national and international publications, earned years ago, pointing at pages removed in a past restructure and now returning a 404. We map every broken target and recommend the fix, usually a 301 redirect to the closest priority page or restoring the content that earned the link. Our developers then put those fixes live.
What a backlink audit covers
A full review of the profile your site has already built, with a specific recommendation against every issue we find. The audit includes:
Backlinking audit
We assess the quality and relevance of inbound links.
This helps us identify potential issues (e.g. low-quality or spammy backlinks) which can harm your SEO performance, and uncovers threats and opportunities to improve your website’s trust and authority.
Disavow file management
For harmful backlinks, we create and maintain a disavow file that instructs search engines to ignore them.
This protects your site’s reputation, maintains ranking stability, and ensures compliance with best practices.
Competitor analysis
We analyse your competitors’ backlink profiles to understand their link sources, the content attracting those links, and the strategies they use.
By benchmarking your backlink profile against competitors, we can highlight gaps and suggest opportunities to enhance your own.
Broken link opportunities
We identify broken or lost links (links that used to point to your site or your competitors but are now 404 errors).
We can then reach out to site owners to replace these broken links with relevant content from your site.
Technical SEO services
Our strength lies in navigating the complexities, and changes, of SEO – driving organic growth and visibility for clients.
SoBold specialises in creating engaging, informative content that resonates with a client's audience and meets search engine guidelines, driving organic traffic and establishing visibility.
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SoBold's SEO services deliver tangible conversion and commercial results. This means prioritising high-impact work, rather than low-effort tasks that offer minimal benefit.
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Search is changing. Google's AI mode and overviews, ChatGPT, Copilot, Perplexity and a whole host of other AI platforms are reshaping how users search. At SoBold, we help your brand stay visible in the growing world of zero-click search.
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From planning to implementation, we take full responsibility of the technical transition, allowing our clients to focus on go-live marketing activities.
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We bring qualified traffic to your website - connecting you with the right audience and ensuring every visitor has the potential to become a valuable customer.
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The goal of our SEO strategy reports is to give you a clear and in-depth understanding of how your website is performing and how it can grow.
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Backlink audit FAQs
Get in touch with Will for more answers.
A high-quality backlink comes from a reputable, relevant website with strong authority. It adds value, drives referral traffic, and signals trust to search engines.
Toxic backlinks come from spammy, low-quality, or irrelevant sites. They can harm your search rankings and may trigger penalties from search engines.
We recommend a backlink audit at least once a year, or after any major migration, rebrand, or sudden ranking change. Regular audits help you catch harmful links before they affect your visibility.
We compile a disavow file listing links that should be flagged with Google, along with recommendations for outreach where appropriate. We also identify link-building opportunities from competitor analysis and broken link recovery.
We review the sources linking to your competitors, the type of content attracting those links, and the strategies behind their strongest backlinks. This helps us find realistic opportunities to strengthen your own profile.
Work with our team to build and scale your bespoke requirements.
Once you submit the form one of our team will contact you to set up a meeting to clarify your requirements and build a quote.
Working with leading b2b clients
