Helping you retain visibility in the world of generative AI
Google's AI Overviews and AI Mode, ChatGPT, Perplexity and Copilot are changing where people ask their questions, but it's all still search: the same users, asking the same questions, on new surfaces. We help your brand stay visible wherever the answer gets assembled.
Search, but a different type of search
Whether it’s through Google’s AI Mode or a prompt in ChatGPT, people are still searching and still asking questions, in more places than before.
We treat LLM optimisation as a wider interpretation of SEO, with brand visibility as the goal alongside clicks. Most search essentials are also AI essentials, with some important caveats. There are no tricks or gaming systems. We help you be the best, most extractable answer.
How we optimise for AI overviews & LLMs
Whilst many of our principles are grounded in a traditional approach to search, LLM optimisation introduces new priorities: we help you become the most extractable, reliable answer across search engines, LLMs and AI overviews.
Technical health & crawlability
We make your site rapidly crawlable and well structured, so search engines and LLMs can discover and understand your content. That includes checking content is reachable without JavaScript rendering, because most AI crawlers read the raw HTML and never run the JavaScript.
High quality, extractable content
We help you create content that’s not only useful, but quote-worthy. It’s clear and structured with correct formatting of heading tags, has FAQ blocks and clear definitions, and offers summaries and answers that draw on real expertise and experience.
Humanising content without sacrificing quality
LLMs, like traditional search engines, prefer content that reads like it’s written by a person, for a person. We optimise content without sacrificing authority, making it approachable, credible and, most importantly, helpful for the reader.
E-E-A-T in action
Experience, Expertise, Authority and Trust are even more important in a world where the model chooses what to show. Like with traditional search, we focus on demonstrating first-hand experience and real-world uses, creating content that signifies expertise, builds authority and conveys trust.
Prompt testing & competitor benchmarking
We use first-hand testing and a collection of extensive prompts to test your footprint across AI platforms. By analysing how LLMs answer your core queries, and how your competitors are represented, we shape your strategy around what’s currently being surfaced.
Specific LLM optimisation techniques we use
We implement structured data, clear headings, and answer-first formatting so LLMs can accurately parse, summarise, and cite your content.
Structured answer formats
We format content to provide clear, concise answers that AI systems can easily extract and quote:
- Definition-style paragraphs for concept explanations
- Numbered lists for processes and steps
- Comparison tables for feature analysis
- FAQ sections targeting specific queries
Entity recognition enhancement
We optimise content to help AI systems understand and cite your brand:
- Consistent brand name usage and context
- Clear expertise and authority signals
- Structured data for business information
- Consistent references to your brand across third-party sources
Conversational query optimisation
Content optimised for how people naturally ask AI systems questions:
- “How do I…” and “What is…” query patterns
- Natural language question variations
- Context-rich explanations that stand alone
- Cross-referencing with related services and concepts
Our strategic pillars
We adopt a structured approach tailored around how LLMs read, interpret, and surface information. Our strategic pillars ensure your site is technically sound, showcases content friendly to LLMs, and is trusted by users and AI platforms.
Technical & crawlability excellence
We ensure your website is technically sound and easy for search engines and LLMs to understand.
Quality, extractable content
We create content that’s clear, well-structured, and quote-worthy, with correctly formatted headings, FAQ blocks, and answers that draw on real expertise, making it easy for LLMs to extract and cite.
Entity recognition
We help AI systems understand and cite your brand correctly, through consistent naming, clear authority signals, and structured data that reinforces who you are and what you do.
Real-world authority
We build content around genuine first-hand experience and real-world use, signifying expertise and conveying the trust that LLMs weigh even more heavily than traditional search engines.
Why choose SoBold for LLM optimisation?
The difference when optimising for LLMs vs traditional SEO
Seamless execution across our SEO, development & design teams
Our in-house SEO, development and design teams work closely to execute every technical or content update quickly and correctly.
Strategy you understand
We explain the why: how LLMs, AI Mode and AI Overviews work, and what each action is meant to change, so your team can defend the plan internally.
Real-time refinement
As the AI landscape evolves, so do we. We continually test, analyse and optimise campaigns and roadmaps based on live data and platform behaviour.
Technical SEO services
Our strength lies in navigating the complexities, and changes, of SEO – driving organic growth and visibility for clients.
Backlinks are a crucial component for driving search engine visibility. SoBold's thorough backlink review uncovers opportunities and eliminates broken links to strengthen your online presence.
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SoBold specialises in creating engaging, informative content that resonates with a client's audience and meets search engine guidelines, driving organic traffic and establishing visibility.
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SoBold's SEO services deliver tangible conversion and commercial results. This means prioritising high-impact work, rather than low-effort tasks that offer minimal benefit.
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From planning to implementation, we take full responsibility of the technical transition, allowing our clients to focus on go-live marketing activities.
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We bring qualified traffic to your website - connecting you with the right audience and ensuring every visitor has the potential to become a valuable customer.
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The goal of our SEO strategy reports is to give you a clear and in-depth understanding of how your website is performing and how it can grow.
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LLM Optimisation FAQs
Get in touch with Will for more answers.
LLM optimisation is the work of making your brand and content more likely to be found, understood and cited by large language models: the systems behind ChatGPT, Perplexity, Copilot and Google’s AI Overviews and AI Mode. In practice it means making your content technically reachable, structuring it so machines can extract answers cleanly, and building the authority signals that make you a source worth citing. The end goal is brand visibility inside AI-generated answers, including the growing share of searches that never produce a click.
The foundations are the same: crawlable content, genuine authority, helpful pages. The differences sit in the goal and a few of the tactics. Traditional SEO optimises for rankings and clicks; LLM optimisation optimises for being cited within an answer, which puts more weight on extractable formats, natural conversational language, and understanding how LLMs source information through query fan-out. In our experience the technical output overlaps heavily, which is why the same work usually benefits both.
Broadly, yes. GEO (generative engine optimisation) and AEO (answer engine optimisation) are labels the industry uses for the same discipline; we call it LLM optimisation. Whatever the label, the substance is standard search foundations applied to how LLMs retrieve and present information. Be cautious of any pitch that frames GEO as a separate discipline with its own guaranteed tactics, because Google’s own guidance is clear that optimising for generative AI search is still SEO.
Google’s AI Mode and AI Overviews, ChatGPT, Copilot and Perplexity are the platforms we test against most, because they carry the bulk of AI search behaviour among our clients’ audiences. The good news is that the work isn’t platform-specific: extractable, authoritative, crawlable content improves your standing across all of them, so you’re not rebuilding your strategy every time a new platform gains share.
No, and we’d encourage you to be wary of anyone who says they can. Nobody outside the platform controls what an LLM cites; the systems are probabilistic and they change frequently. What we can influence is the set of inputs that genuinely affect your likelihood of being cited: whether crawlers can reach your content, whether it’s structured for extraction, whether your authority signals are real, and whether your content is current. We then measure honestly against a baseline, so you can see what moved rather than taking our word for it.
Through structured prompt testing. We agree a set of prompts that reflect how your buyers actually ask, run them across the AI platforms, and record whether you’re cited, how often, in what context, and how that compares with competitors. That baseline is taken before any work starts, and the same prompts are re-run as the engagement progresses. Results are reported through our AI Analysis Dashboard alongside your organic search data, so AI visibility sits in one view with the rest of your performance.
No. LLM optimisation builds on SEO foundations, and it works precisely because those foundations are in place: a site that isn’t crawlable or authoritative won’t be visible to LLMs either. Google still drives the large majority of search traffic, and its AI features are rooted in the same ranking and quality systems as classic search. We treat LLM optimisation as an extension of a strong SEO programme, which is why it pairs naturally with our monthly SEO management retainers.
Work with our team to build and scale your bespoke requirements.
Once you submit the form one of our team will contact you to set up a meeting to clarify your requirements and build a quote.
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