Helping you retain visibility in the world of generative AI
Search is changing. Google's AI mode and overviews, ChatGPT, Copilot, Perplexity and a whole host of other AI platforms are reshaping how users search. At SoBold, we help your brand stay visible in the growing world of zero-click search.
Search, but a different type of search
Whether it’s through Google’s AI mode or a prompt in ChatGPT, people are still searching, still asking questions, but they’re doing it in different places.
SoBold’s approach views Large Language Model (LLM) optimisation as a wider interpretation of SEO, but with the end goal of brand visibility rather than clicks. There are no tricks or gaming systems – we simply help you be the best, most extractable answer, every time.
How we optimise for AI overviews & LLMs
Whilst many of our principles are grounded in a traditional approach to search, LLM optimisation introduces new priorities: we help you become the most extractable, reliable answer across search engines, LLMs and AI overviews.
Technical health & crawlability
We ensure your site is rapidly crawlable and well structured, making it easier for traditional search engines and LLMs to discover and understand your content. From sitemaps to structured data, clarity and technical excellence is at the heart of what we do.
High quality, extractable content
We help you create content that’s not only useful, but quote-worthy. It’s clear and structured with correct formatting of heading tags, has FAQ blocks and clear definitions, and offers summaries and answers that draw on real expertise and experience.
Humanising content without sacrificing quality
LLMs, like traditional search engines, prefer content that reads like it’s written by a person, for a person. We optimise content without sacrificing authority, making your content approachable, credible and, most importantly, helpful for users. Content following these principles will see success in LLMs.
E-E-A-T in action
Experience, Expertise, Authority and Trust are even more important in a world where the model chooses what to show. Like with traditional search, we focus on demonstrating first-hand experience and real-world uses, creating content that signifies expertise, builds authority and conveys trust.
Prompt testing & competitor benchmarking
We use first-hand testing and a collection of extensive prompts to test your footprint across AI platforms. By analysing how LLMs answer your core queries, and how your competitors are represented, we shape your strategy around what’s currently being surfaced.
Specific LLM Optimisation techniques we use
We implement structured data, clear headings, and answer-first formatting so LLMs can accurately parse, summarise, and cite your content.
Structured answer formats
We format content to provide clear, concise answers that AI systems can easily extract and quote:
- Definition-style paragraphs for concept explanations
- Numbered lists for processes and steps
- Comparison tables for feature analysis
- FAQ sections targeting specific queries
Entity recognition enhancement
We optimise content to help AI systems understand and cite your brand:
- Consistent brand name usage and context
- Clear expertise and authority signals
- Structured data for business information
- Integration with content authority building
Conversational query optimisation
Content optimised for how people naturally ask AI systems questions:
- “How do I…” and “What is…” query patterns
- Natural language question variations
- Context-rich explanations that stand alone
- Cross-referencing with related services and concepts
Our strategic pillars
We adopt a structured approach tailored around how LLMs read, interpret, and surface information. Our strategic pillars ensure your site is technically sound, showcases content friendly to LLMs, and is trusted by users and AI platforms.
Technical & crawlability excellence
We ensure your website is technically sound and easy for search engines and LLMs to understand.
Quality, extractable content
We create content that’s clear, well-structured, and quote-worthy, with correctly formatted headings, FAQ blocks, and answers that draw on real expertise, making it easy for LLMs to extract and cite.
Entity recognition
We help AI systems understand and cite your brand correctly, through consistent naming, clear authority signals, and structured data that reinforces who you are and what you do.
Real-world authority
We build content around genuine first-hand experience and real-world use, signifying expertise and conveying the trust that LLMs weigh even more heavily than traditional search engines.
Why choose SoBold for LLM optimisation?
The difference when optimising for LLMs vs traditional SEO
Seamless execution across our SEO, development & design teams
Our in-house SEO, development and design teams work closely to execute every technical or content update quickly and correctly.
Strategy you understand
We don’t just deliver results. We explain the why, providing clarity on how LLMs, AI mode and AI overviews work and the actions we’re taking to improve the presence of your brand.
Real-time refinement
As the AI landscape evolves, so do we. We continually test, analyse and optimise campaigns and roadmaps based on live data and platform behaviour.
Technical SEO services
Our strength lies in navigating the complexities, and changes, of SEO – driving organic growth and visibility for clients.
Backlinks are a crucial component for driving search engine visibility. SoBold's thorough backlink review uncovers opportunities and eliminates broken links to strengthen your online presence.
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SoBold specialises in creating engaging, informative content that resonates with a client's audience and meets search engine guidelines, driving organic traffic and establishing visibility.
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SoBold's SEO services deliver tangible conversion and commercial results. This means prioritising high-impact work, rather than low-effort tasks that offer minimal benefit.
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From planning to implementation, we take full responsibility of the technical transition, allowing our clients to focus on go-live marketing activities.
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We bring qualified traffic to your website - connecting you with the right audience and ensuring every visitor has the potential to become a valuable customer.
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The goal of our SEO strategy reports is to give you a clear and in-depth understanding of how your website is performing and how it can grow.
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