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About
We regularly work with clients to help them migrate their website to an up-to-date content management system (CMS). Typically we perform migrations from Umbraco, Drupal, Contentful, and Sitecore.
WordPress solves all three: it’s open source, so there’s no forced end-of-life migration ahead; it’s built for non-technical teams to manage content themselves; and it delivers a comparable platform at a much lower ongoing running cost than most enterprise CMS licences.
Being open source also means there’s no fixed shelf life to plan around. Updates roll out continually and rarely break existing functionality, unlike CMS platforms built around a licensing cycle, where even upgrading to a newer version of the same platform can carry a high cost on a complex site.
WordPress isn’t the right platform for every migration. For something like a large-scale publishing operation, we’ll say so and run the migration onto a better-suited platform such as Payload or Sanity instead.
Its scalability and flexibility allow you to make dynamic content updates quickly, ensuring that information remains current and engaging for visitors. This capability helps retain users and enhances overall site performance.
WordPress combines enterprise-grade performance with an intuitive interface, reducing reliance on developers and accelerating time to market.
We run a step-by-step approach to seamlessly move your content, design and functionality, minimising downtime and maximising performance.
Every migration starts with an audit of your existing CMS: its data structures, fields and schemas, and a clear understanding of why you’re moving in the first place, whether that’s an end-of-life platform, editing limitations, or licensing cost. That audit shapes everything that follows, from the redirect map to how content gets restructured.
We can either take a fresh approach to the design of your site, or work solely on migrating the existing design onto a WordPress platform.
Once the migration is complete, the website undergoes comprehensive testing.
Our SEO team focuses on redirect mapping, reviewing indexation statuses, and canonical URLs.
Redirect-mapping prevents broken links and helps preserve SEO rankings, while reviewing indexation statuses confirms that the right pages are indexed by search engines after migration.
Additionally, setting proper canonical URLs during migration helps prevent duplicate pages from negatively impacting search ranking performance.
Our focus is on delivering tailored solutions that directly meet a client’s needs, leading to tangible improvements in user engagement.
Connect your systems, streamline workflows, and unlock new functionality with tailored API integrations.
View serviceA thorough code audit is our first step when taking over the management of any website as it ensures we can effectively manage and develop on the website moving forward.
View serviceThis website architecture allows larger teams to manage omnichannel content distribution, giving greater flexibility across platforms and devices.
View serviceManage seamless multilingual experiences without compromising performance or consistency.
View service
We consider the SoBold team to be an extension of our own team. I have worked with many teams of developers in my career and find SoBold responsive, proactive and very easy to work with.
Elizabeth Woodman
Managing Director
Will Newland
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Will Newland
4 min read
Will Newland
8 min read
Sam Buckingham
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Get in touch with Will for more answers.
We have experience migrating from Umbraco, Drupal, Contentful, Sitecore, and a range of other content management systems. Whatever platform you are currently on, we will assess the best approach for moving to WordPress.
Timelines vary depending on the size and complexity of your site. A straightforward migration can take 8-12 weeks, while larger sites with bespoke functionality or multiple content types may take longer. We provide a detailed timeline during the scoping phase.
Our SEO team works alongside the development team throughout the migration to protect your rankings. This includes comprehensive redirect mapping, indexation review, and canonical URL management. The goal is a seamless transition with minimal disruption.
We offer both options. We can recreate your existing design within WordPress, or use the migration as an opportunity to redesign with a fresh look and improved user experience. Content migration is handled carefully to preserve structure and formatting.
We map every existing URL to its new equivalent and implement 301 redirects to preserve link equity and prevent broken links. Our SEO team handles this as part of the pre-migration process.
Let’s scope your next project.
Whether you’re in financial services, healthcare, energy or another sector, we start every project with a conversation about your requirements. No commitment, just a discussion about your needs.
