We thoroughly research your industry, assess your website's performance, and investigate keyword depth to understand its position in organic search.
Based on this analysis, we can then identify core strategic pillars to guide your site’s growth and develop a roadmap with actionable steps for improvement.
Working side by side with our development team we then continue to build, optimise, and scale.
What’s included in our SEO strategy reports?
An SEO strategy report dives deep into your industry and website's organic search landscape. We then pinpoint the critical strategic opportunities and outline an actionable plan to accelerate your site's growth.
Get in touch with Will to discuss how SoBold can help you.
Founder
Landscape analysis
We assess your performance within the industry, paying close attention to the impact of any recent Google algorithm updates. This helps us pinpoint what’s working, what’s changed and any opportunities to gain ground.
Performance analysis
We review critical metrics such as organic clicks and impressions (both branded and non-branded), as well as your website’s backlink portfolio to determine its current strengths and opportunities for growth.
Competitor analysis
We review competitor sites to benchmark performance and uncover potential opportunities where you can gain a commercial edge.
Keyword discovery
We conduct a comprehensive keyword discovery process to identify the terms that will drive relevant traffic and improve search visibility.
Defining strategic pillars
Using the insights gained from the research, we define core strategic pillars. These form the foundation for your site’s growth, guiding all future SEO actions and content development efforts.
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Monthly SEO management
We bring qualified traffic to your website - connecting you with the right audience and ensuring every visitor has the potential to become a valuable customer.
Migration support
From planning to implementation, we take full responsibility of the technical transition, allowing our clients to focus on go-live marketing activities.
Looker studio reporting
SoBold's SEO services deliver tangible conversion and commercial results. This means prioritising high-impact work, rather than low-effort tasks that offer minimal benefit.
Content optimisation
SoBold specialises in creating engaging, informative content that resonates with a client's audience and meets search engine guidelines, driving organic traffic and establishing visibility.
Backlinking review
Backlinks are a crucial component for driving search engine visibility. SoBold's thorough backlink review uncovers opportunities and eliminates broken links to strengthen your online presence.
LLM optimisation
Search is changing. Google's AI mode and overviews, ChatGPT, Copilot, Perplexity and a whole host of other AI platforms are reshaping how users search. At SoBold, we help your brand stay visible in the growing world of zero-click search.Common questions about our SEO strategy reports
What does an SEO strategy report include?
Our strategy reports cover industry landscape analysis, organic performance assessment (including clicks, impressions, and backlink health), competitor benchmarking, keyword discovery, and a prioritised roadmap. Each report is tailored to your market position and growth objectives.
How long does it take to produce a strategy report?
A typical strategy report takes 1-2 weeks, depending on the size of your website and the depth of competitive analysis required. We invest time upfront in thorough research to ensure the roadmap is built on solid data.
How often should we update our SEO strategy?
Whilst there’s no one-size-fits-all approach, we recommend revisiting your strategy every 6-12 months, or sooner if there has been a significant algorithm update, market shift, or change in business direction. Regular reviews keep your roadmap aligned with current opportunities.
What data sources do you use in your analysis?
We combine data from Google Search Console, Google Analytics (GA4), keyword research tools, backlink analysis platforms, and manual SERP review. This gives us a complete picture of where you stand and where the opportunities are.
How does a strategy report translate into action?
Every report includes a prioritised roadmap with specific recommendations. Our SEO and development teams work together to implement technical fixes, content improvements, and structural changes. Nothing stays as a PDF gathering dust.
