How is your website performing in organic search?
Our SEO strategy report is a longer-form audit of where your website stands: how it performs within your industry and against competitors, where the growth is, and what to do first. It ends in a roadmap prioritised for your context, which our own SEO and development teams then implement.
We look at your industry before we look at your site
Every strategy report starts wider than your website: the major players in your market, the strategies earning them visibility, and how recent algorithm updates have moved the ground. Then we turn to your site, and the same three gaps come up more often than any others. Services you genuinely offer that the site never states explicitly, because everyone inside the business knew them too well to write them down. Keywords you already rank for, with the closely related terms left untouched. And backlink-earning that has been quietly working for years without anyone noticing or repeating it on purpose.
The report ends in strategic pillars prioritised by your context. If technical health is what’s holding organic performance back, the recommendations lead with technical work; if the foundations are sound, they lead with content and authority. Two businesses in the same sector can receive two very different reports.
What’s included in our SEO strategy reports?
A strategy report benchmarks your industry and your website's organic performance, then turns the findings into a prioritised plan. It covers:
Landscape analysis
We assess your performance within the industry, paying close attention to the impact of any recent Google algorithm updates. This helps us pinpoint what’s working, what’s changed and any opportunities to gain ground.
Performance analysis
Organic clicks and impressions split into branded and non-branded, so you can see how much visibility your name earns versus your content, plus your backlink profile: what’s earning links already, and what competitors do to earn theirs.
Competitor analysis
Where the major players in your market earn their visibility, which content and formats attract it, and which of their strategies represent opportunities worth acting on.
Keyword discovery
The terms driving relevant traffic today, the related terms you rank near but never target, and where your brand is cited, or absent, in AI tools like ChatGPT and Perplexity when buyers ask the questions your service answers.
Defining strategic pillars
The findings resolve into a small set of strategic pillars, ordered by what the data says is blocking growth, and a roadmap with the sequence to run them in. Our SEO and development teams then build it.
Technical SEO services
Our strength lies in navigating the complexities, and changes, of SEO – driving organic growth and visibility for clients.
Backlinks are a crucial component for driving search engine visibility. SoBold's thorough backlink review uncovers opportunities and eliminates broken links to strengthen your online presence.
View service
SoBold specialises in creating engaging, informative content that resonates with a client's audience and meets search engine guidelines, driving organic traffic and establishing visibility.
View service
SoBold's SEO services deliver tangible conversion and commercial results. This means prioritising high-impact work, rather than low-effort tasks that offer minimal benefit.
View service
Search is changing. Google's AI mode and overviews, ChatGPT, Copilot, Perplexity and a whole host of other AI platforms are reshaping how users search. At SoBold, we help your brand stay visible in the growing world of zero-click search.
View service
From planning to implementation, we take full responsibility of the technical transition, allowing our clients to focus on go-live marketing activities.
View service
We bring qualified traffic to your website - connecting you with the right audience and ensuring every visitor has the potential to become a valuable customer.
View service
Related news
Building LLM visibility for B2B healthtech businesses
Will Newland
5 min read
Taking a security-first approach to prevent attacks across client websites
Will Newland
4 min read
Website security and why you need to act now
Will Newland
8 min read
Building out quality content using an AI workflow
Sam Buckingham
5 min read
SEO strategy report FAQs
Get in touch with Will for more answers.
Our strategy reports cover industry landscape analysis, organic performance assessment (including clicks, impressions, and backlink health), competitor benchmarking, keyword discovery, and a prioritised roadmap. Each report is tailored to your market position and growth objectives.
A typical strategy report takes 1-2 weeks, depending on the size of your website and the depth of competitive analysis required. We invest time upfront in thorough research to ensure the roadmap is built on solid data.
Whilst there’s no one-size-fits-all approach, we recommend revisiting your strategy every 6-12 months, or sooner if there has been a significant algorithm update, market shift, or change in business direction. Regular reviews keep your roadmap aligned with current opportunities.
We combine data from Google Search Console, Google Analytics (GA4), keyword research tools, backlink analysis platforms, and manual SERP review. This gives us a complete picture of where you stand and where the opportunities are.
Every report includes a prioritised roadmap with specific recommendations. Our SEO and development teams work together to implement technical fixes, content improvements, and structural changes. Nothing stays as a PDF gathering dust.
Work with our team to build and scale your bespoke requirements.
Once you submit the form one of our team will contact you to set up a meeting to clarify your requirements and build a quote.
Working with leading b2b clients
