Drive revenue & outpace competitors
UX design makes your website easy to use - encouraging repeat engagement, building loyalty and, ultimately, driving revenue. Get a competitive edge and ensure you never lose potential customers to competitors.
Research and planning form the backbone of our successful UX designs.
We begin by identifying the needs of your target audience and business, outlining what success looks like for both. From there, we define the full scope and architecture of the website.
Using visual sitemapping tools, we map out your proposed website structure.
We then take this a step further and build out the proposed block structure for the wireframe stage. This gives you an idea of the necessary content.
From there, we create high-fidelity desktop wireframes to map out user journeys and showcase the overall flow and structure.
Solving the UX challenges that hold you back
From clearer user journeys to stronger brand loyalty, we focus on the things that make a real difference: better engagement, higher conversions, and a more accessible and inclusive experience.
Improve user engagement & conversion rates
Our data-driven design is tailored to improve conversion.
Simplify complex user experiences & navigation
We streamline your user journey with a clear and straightforward navigation.
Accessibility & compliance
We run a series of accessibility tests to ensure compliance with the Web Content Accessibility Guidelines (WCAG).
Enhance brand loyalty & user satisfaction
You get user experiences that build trust and keep customers coming back.
User Experience & Design services
Our team is adept at navigating various design challenges. Whether it’s transforming an outdated web presence or building a cohesive visual system from scratch.
User Interface (UI) design creates a seamless experience that balances both user and business needs. It enhances usability, and increases retention, by making interactions intuitive and enjoyable.
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A website that looks right isn't always a website that works right. SoBold's usability testing evaluates a website's design and functionality by observing real users as they interact with the site.
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We test how your website performs against real user needs and business goals, uncovering usability issues and finding opportunities to improve performance.
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Testimonials
As a client of SoBold, I have had several websites built and hosted by their team, and I have always been happy with the results. Their expertise, professionalism, and dedication to delivering high-quality work both on time and on budget have been exceptional. As such, I highly recommend SoBold for anyone looking for top-notch web development and hosting services!
Mark Christie
Chief Information Officer
Recent work
Working with SoBold since: 2022
Website Design and Development for stability storage solutions provider, Astoriom.
Working with SoBold since: 2021
Website Design and Development for one of the world's leading international arbitration law firms, Three Crowns.
Working with SoBold since: 2022
Website development for life sciences medical communications consultancy, Bioscript Group.
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UX Design FAQs
Get in touch with Will for more answers.
We start with research and planning to understand your audiences and business goals. From there, we create visual sitemaps, define content block structures, and develop high-fidelity wireframes that map out user journeys and page flows.
UX design focuses on how a site works: the structure, navigation, and user flows that determine whether visitors can find what they need. UI design focuses on how it looks: the visual layer of colours, typography, and interactive elements.
We follow WCAG (Web Content Accessibility Guidelines) throughout the design process. This includes high-contrast colour ratios, keyboard navigation support, screen-reader compatibility, and clear labelling for all interactive elements.
The timeline depends on the project scope. For a typical website, the UX phase runs 3-5 weeks. Platform projects with multiple user roles and complex flows may require more time.
Yes. Research underpins everything. We analyse your primary and secondary audiences, review existing analytics data where available, and define user journeys before any wireframing begins.
No. The challenges that hurt performance, conversion, navigation, accessibility, content, engagement and brand loyalty are cross-industry rather than sector-specific. We don’t need prior experience in your field to design well for it; we learn the audience and apply the same evidence-led method, as we did across Kapow Primary’s curriculum expansion.
A large share of site speed is set at the design and preparation stage. We compress and optimise images, export minified assets straight from Figma, design navigation that doesn’t force heavy loads, and weigh choices like homepage video against their performance cost. Getting these right in design avoids expensive fixes after build.
Yes. We design to WCAG 2.2 AA, which we consider the right standard for most organisations, covering colour contrast, keyboard operation, screen-reader support and clear labelling. AAA is generally reserved for public-sector and government work. We raise accessibility decisions early, around the moodboard stage, so they shape the design rather than constrain it later.
Work with our team to build and scale your bespoke requirements.
Once you submit the form one of our team will contact you to set up a meeting to clarify your requirements and build a quote.
Working with leading b2b clients
