Three Crowns LLP
Website Design and Development for one of the world's leading international arbitration law firms, Three Crowns.
increase in total users
increase in engaged sessions
Redesigning Three Crowns' website to drive user engagement and improved performance
SoBold have been working with Three Crowns since 2021. Initially managing their existing website, before engaging in a full website redesign and development project.
Three Crowns were disillusioned with their current website, looking for a website with a more considered user experience and an uplift in design.
We initially conducted a UX audit of the current site to review the pain points, comparing it against their competitors, before looking ahead at what the key goals of the site needed to be.
Establishing user journeys and flows
Before any visual work began, SoBold combined the creation of user personas, information architecture, and high-fidelity wireframes to define the foundation of the site’s user experience, ensuring the design that followed was grounded in how Three Crowns’ clients and prospective clients actually navigate the site, not just how it should look.
That foundation carried through into the brand’s visual language. The result differentiates Three Crowns from competitors while staying rooted in the practical user flows the project started with.
Built around 'Find a Professional'
The importance of the 'Find a Professional' feature was a key finding of the UX audit.
The visual exploration phase focused on enhancing Three Crowns’ brand portrayal on the website.
We presented diverse moodboards, each designed to evoke specific feelings and target different user groups.
The key challenge was ensuring stakeholders understood the conceptual nature of these explorations without interpreting them too literally.
Once the visual direction and wireframes were agreed, we were able to apply this to the design.
The ‘People’ page was a key focus throughout and one of the content elements was new lawyer photos.
As part of this project, SoBold liaised with photographers to provide a brief that was aligned with the look and feel of the new website.
Once the design was signed off, SoBold created internal stylesheets and had multiple meetings internally to pass the design over to the development team.
The development phase is typically the least collaborative phase, whilst the SoBold developers are bringing the site to life.
The ‘Careers’ area of the site needed to be integrated with Team Tailor, an all-in-one recruitment software which meant multiple interactions with the Three Crowns HR team.
Testimonials
SoBold has been exceptional throughout our time working with them, including delivering our vision for a new website that created a more functional and professional user experience. Their team’s dedication and expertise has ensured seamless project delivery, on several requests, and they continue to add value through our ongoing website marketing to clients.
Anish Patel
Director of Practice
Beyond the launch
We created a custom Looker Studio dashboard to make GA4 data more accessible and actionable, and to provide clear visual insights into site performance across all key traffic channels.
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