Integrations that drive efficiency & unlock new capabilities
Connect your systems, streamline workflows, and unlock new functionality with tailored API integrations.
PLATFORMS WE INTEGRATE WITH
Most integrations fail because of data mapping, not code. We spend as much time understanding your business logic as we do writing the connection.
Primarily, these are with Customer Relationship Management (CRM) and Marketing Automation platforms including HubSpot, Salesforce, Active Campaign, DealCloud and more.
While API integration may seem straightforward, our strength lies in understanding your business needs, crafting a tailored integration strategy, and collaborating closely with your team.
Once we have scoped out the brief, our team will build the integration, complete thorough QA testing, and push it out on the live environment.
What we integrate
CRM's
Connecting customer and deal data so your sales team always has the full picture, without duplicate entry.
Platforms: HubSpot, Salesforce
Marketing automation
Syncing form submissions, email lists, and lead activity so nothing falls between your website and your marketing platform.
Platforms: Mailchimp, Klaviyo, ActiveCampaign
Analytics and data
Piping performance and behavioural data into the dashboards and tools your team already relies on.
Platforms: Google Analytics, Segment, Looker Studio
Custom & Internal systems
Bespoke integrations built around your existing databases, legacy platforms, and internal tools, however your business already operates.
Platforms: Bespoke APIs, legacy systems, internal tools
Built to work quietly, and correctly, in the background
An integration that fails silently is worse than one that never launches, bad data creeps into your CRM, consent gets mishandled, and nobody notices until it's a real problem. Every integration we build goes through the same rigour before it touches your live systems.
Data validation
We map and validate every data field before go-live to ensure no silent failures or corrupt records
GDPR compliance
All integrations are reviewed for consent, data residency, and subject access request implications
Error handling & go-live monitoring
Controlled rollout with error logging and alerting in place from day one
Website & Platform Development services
We consistently deliver effective solutions across a spectrum of development challenges, from architecting new digital products to enhancing existing complex systems.
We regularly work with clients to help them migrate their website to an up-to-date content management system (CMS). Typically we perform migrations from Umbraco, Drupal, Contentful, and Sitecore.
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A thorough code audit is our first step when taking over the management of any website as it ensures we can effectively manage and develop on the website moving forward.
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SoBold helps clients implement and manage a tailored Cookie Consent Management system across their websites.
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This website architecture allows larger teams to manage omnichannel content distribution, giving greater flexibility across platforms and devices.
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Manage seamless multilingual experiences without compromising performance or consistency.
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API integrations FAQs
Get in touch with Will for more answers.
We frequently integrate WordPress with HubSpot, Salesforce, Active Campaign, DealCloud, and a range of other CRM and marketing automation platforms. If your business uses a platform with an API, we can likely connect it.
Simple integrations can be completed within 1-2 weeks. More complex projects involving bespoke data mapping, multiple endpoints, or legacy systems may take longer. We scope each integration individually based on your requirements.
In most cases, yes. We start by understanding your business needs and how data currently flows between your systems, then design an integration strategy that connects your CRM with your WordPress site.
We build in data validation and thorough QA testing before pushing any integration to your live site. This includes testing data flows in a staging environment to catch any mapping issues or inconsistencies before they affect your production data.
API changes do happen. Through our support retainers, we monitor integration health and respond quickly to any breaking changes. We also build integrations with maintainability in mind, so updates can be applied cleanly.
Let’s scope your next project.
Whether you’re in financial services, healthcare, energy or another sector, we start every project with a conversation about your requirements. No commitment, just a discussion about your needs.