Rolling out an SEO-friendly site migration
From planning to implementation, we take full responsibility of the technical transition, allowing our clients to focus on go-live marketing activities.
Migrations come in various forms, including domain migrations, subdomain changes, CMS migrations & content migrations.
Each type requires careful planning and execution to ensure a smooth transition without compromising SEO performance.
We plan and manage the process carefully to protect rankings, preserve traffic, and ensure a seamless transition for both users and search engines.
SoBold’s standalone SEO migration support
We provide comprehensive, in-house SEO migration support to minimise risk and maximise growth.
First, we define what type of migration is required and what the scope of work will be. Then, our support has three phases…
Pre-migration
We start by defining the scope of the migration, which helps us plan the right approach and ensure all necessary tasks are accounted for. Once defined, common next steps pre-migration include:
- Crawl the existing domain to gather key data such as URLs, metadata, content types, index statuses, and any technical issues.
- If necessary, create a new URL structure and share a detailed redirect map to ensure seamless redirection.
Post-migration
The scope of tasks here depends on the type of migration, but this phase can include:
- Setting up and verifying the new Search Console profile.
- Performing checks to ensure the site is properly indexed by search engines.
- Reviewing the robots.txt file for accuracy.
- Running Lighthouse and PageSpeed Insights for performance checks.
- Running a post-deployment crawl, verifying things like structured data, canonical URLs, 3xx and 4xx internal links etc.
- Ensuring the XML sitemap is functional and submitted to Search Console.
- Confirming that impressions and clicks are being tracked in both Google Analytics and Search Console.
Ongoing reporting
We provide reporting and support for the four weeks following the migration to ensure everything is working as expected and to catch any issues early. This post-launch window is crucial for monitoring how the new site is performing and making adjustments where needed. As part of this, we’ll:
- Provide continuous monitoring and reporting on the site’s indexability, ensuring Google is indexing more pages over time.
- Set up or optimise GA4 and ensure comprehensive tracking is in place.
- Address any technical issues through our Development team to prevent major business disruptions.
Technical SEO services
We bring a wealth of experience to every SEO challenge, and have a strong track record of boosting client visibility and performance.
Backlinks are a crucial component for driving search engine visibility. SoBold's thorough backlink review uncovers opportunities and eliminates broken links to strengthen your online presence.
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SoBold specialises in creating engaging, informative content that resonates with a client's audience and meets search engine guidelines, driving organic traffic and establishing visibility.
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Search is changing. Google's AI mode and overviews, ChatGPT, Copilot, Perplexity and a whole host of other AI platforms are reshaping how users search. At SoBold, we help your brand stay visible in the growing world of zero-click search.
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SoBold's SEO services deliver tangible conversion and commercial results. This means prioritising high-impact work, rather than low-effort tasks that offer minimal benefit.
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We bring qualified traffic to your website - connecting you with the right audience and ensuring every visitor has the potential to become a valuable customer.
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The goal of our SEO strategy reports is to give you a clear and in-depth understanding of how your website is performing and how it can grow.
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Migration Support FAQs
Get in touch with Will for more answers.
Yes, a domain change can impact rankings, traffic, and visibility if not handled properly. A strategic migration with clear communication and collaboration between the SEO and Development teams minimises risks and protects your performance.
A poor migration can lead to broken links, lost rankings, reduced traffic, and indexation issues, all of which affect your site’s visibility and performance.
We map and redirect key URLs to preserve link equity, ensuring your valuable backlinks continue to benefit your new site and maintain authority.
We support domain migrations, subdomain changes, CMS migrations, and content migrations. Whether you are moving platforms, restructuring URLs, or consolidating multiple sites, we manage the full SEO transition.
The timeline depends on the scale. Pre-migration planning and redirect mapping typically takes 2-4 weeks, with post-migration monitoring continuing for at least 4 weeks after launch to ensure everything settles correctly.
Let’s scope your next project.
Whether you’re in financial services, healthcare, energy or another sector, we start every project with a conversation about your requirements. No commitment, just a discussion about your needs.