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It’s crucial to ensure a website is performing as expected, and this is where SoBold's usability testing comes in. We evaluate a website’s design and functionality by observing real users as they interact with the site.
For businesses with specific objectives, understanding your audience and their behaviours can significantly increase conversion rates.
Before conducting usability testing, we identify goals and perform a competitive analysis to understand user mindsets and current usability standards.
Our testing then includes observing and analysing data from Google Analytics, and any performance data, creating user flows and suggesting improvements, and validating assumptions with user-testing tools.
We work with the industry’s leading usability and behavioural analytics tools, from heatmaps and session recordings to structured user interviews, to see exactly how people use your site.
That data feeds directly into every recommendation we make, so improvements are grounded in real user behaviour, not guesswork.
Before conducting usability testing, we identify goals and perform a competitive analysis to understand user mindsets and current usability standards.
We analyse data and user behavior tools to uncover how real users interact with your site – highlighting friction points, drop-offs, and opportunities for improvement.
We create intuitive visual user flows to map how users navigate your site, then suggest improvements to streamline interactions and enhance usability.
We consistently deliver designs that address key client needs, regularly resulting in improved conversion rates and stronger online engagement
User Interface (UI) design creates a seamless experience that balances both user and business needs. It enhances usability, and increases retention, by making interactions intuitive and enjoyable.
View serviceEnsure your website aligns with user needs and business goals, uncover usability issues, and find opportunities to improve your website performance.
View serviceUX design makes your website easy to use - encouraging repeat engagement, building loyalty and, ultimately, driving revenue. Get a competitive edge and ensure you never lose potential customers to competitors.
View service
Laura Gray
6 min read
Laura Gray
5 min read
Leonardo Esposito
5 min read
Sam Buckingham
5 min read
Get in touch with Will for more answers.
We start with research and planning to understand your audiences and business goals. From there, we create visual sitemaps, define content block structures, and develop high-fidelity wireframes that map out user journeys and page flows.
UX design focuses on how a site works: the structure, navigation, and user flows that determine whether visitors can find what they need. UI design focuses on how it looks: the visual layer of colours, typography, and interactive elements.
We follow WCAG (Web Content Accessibility Guidelines) throughout the design process. This includes high-contrast colour ratios, keyboard navigation support, screen-reader compatibility, and clear labelling for all interactive elements.
The timeline depends on the project scope. For a typical website, the UX phase runs 3-5 weeks. Platform projects with multiple user roles and complex flows may require more time.
Yes. Research underpins everything. We analyse your primary and secondary audiences, review existing analytics data where available, and define user journeys before any wireframing begins.
Let’s scope your next project.
Whether you’re in financial services, healthcare, energy or another sector, we start every project with a conversation about your requirements. No commitment, just a discussion about your needs.
