Usability testing helps us identify friction points, gather feedback, and implement improvements to enhance the user experience post-build.
For businesses with specific objectives, understanding your audience and their behaviours can significantly increase conversion rates.
Before conducting usability testing, we identify goals and perform a competitive analysis to understand user mindsets and current usability standards.
Our testing then includes observing and analysing data from Google Analytics, and any performance data, creating user flows and suggesting improvements, and validating assumptions with user-testing tools.
We continue to work with multiple different usability & data analysis platforms
What we look at
Before conducting usability testing, we identify goals and perform a competitive analysis to understand user mindsets and current usability standards.
Get in touch with Will to see how SoBold can help...
Founder
Data & user behaviour
We analyse data and user behavior tools to uncover how real users interact with your site – highlighting friction points, drop-offs, and opportunities for improvement.
User flows & areas for improvement
We create intuitive visual user flows to map how users navigate your site, then suggest improvements to streamline interactions and enhance usability.
User Experience design
UX design makes your website easy to use - encouraging repeat engagement, building loyalty and, ultimately, driving revenue. Get a competitive edge and ensure you never lose potential customers to competitors.
User Interface design
User Interface (UI) design creates a seamless experience that balances both user and business needs. It enhances usability, and increases retention, by making interactions intuitive and enjoyable.
UX audit
Ensure your website aligns with user needs and business goals, uncover usability issues, and find opportunities to improve your website performance.Related news
Common questions about usability testing
What is usability testing?
Usability testing involves observing real users interacting with your website to identify friction points, confusion, and drop-off. It provides evidence-based insights that go beyond assumptions and internal opinions.
What tools do you use for usability testing?
We use tools including Hotjar and Crazy Egg for heatmaps and session recordings, combined with Google Analytics data for quantitative performance analysis. The specific toolset is tailored to what your project needs.
When should usability testing happen?
Usability testing is valuable at any stage: validating a new design before build, assessing an existing site that underperforms, or refining a recently launched product. The earlier you test, the less expensive issues are to fix.
How many users do you test with?
The number depends on the scope and objectives. Research consistently shows that testing with 5-8 users uncovers the majority of usability issues. For larger platforms with multiple user types, we test across each audience segment.
What deliverables do we receive from usability testing?
You receive a detailed report covering observed friction points, user behaviour patterns, and prioritised recommendations. We also provide visual user flows showing where improvements should be made.
