Enabling businesses to become AI native

Providing our clients with AI consultancy, bespoke development, and training.

Ai services

Trusted by 100+ clients

Building AI workflows that can improve what you are delivering

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As a digital agency, we work across both strategy and delivery. We understand how established businesses are structured, how many systems they run, and where bottlenecks occur between teams.

Rather than advising from a distance, we work alongside you to embed AI where it will make a genuine commercial difference: auditing and automating time-intensive workflows, building bespoke tools that replace fragmented SaaS spend, and giving your teams the knowledge and governance to use AI well. Every engagement starts with the same question: where will this make a measurable difference, and where would a simpler fix serve you better?

SoBold AI services

AI can help you automate marketing workflows, streamline customer support systems and seamlessly connect data points to guide strategy and decision making.

We build AI assistants that answer from your internal knowledge, with every response cited to source.

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We build bespoke platforms that consolidate your tools and work the way you need it to.

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Solving real business challenges with AI for our clients

From speeding up decision making to keeping your systems future proof, we build practical AI solutions that solve real problems for real teams.

Speeding up smarter decisions

We build AI tools that surface the right information at the right moment, so your team can make confident decisions faster, without wading through data manually.

Integrated human & AI Workflow

We design workflows where AI handles the repetitive work and your team stays in control of every decision that matters, so nothing runs on autopilot.

Continuously future-proofing

AI moves fast. We build systems that are easy to update and extend, so your investment keeps pace as new models and tools become available.

Turning data into action

We connect the data scattered across your tools into a single, usable picture, then build the workflows that turn it into action rather than another report nobody reads.

How we work with you on AI

Consultancy, workflow design, tooling and training run through every AI engagement. The mix depends on where you are starting from.

AI consultancy

Not every problem needs AI. Our AI consultancy starts by sitting down with your teams to understand end-to-end operations across departments, then tailoring solutions to where the value is: embedding existing tools to remove manual effort, or building bespoke tools that connect across the systems you already run.

That covers process automation, predictive analytics that turn scattered data into decisions, and more personalised experiences for clients and internal teams, built into the platforms we develop and manage for you.

AI workflow audit and roadmap

Every department has workflows that could be faster, smarter or removed entirely. Our AI workflow consultancy works with marketing, operations, finance, HR and legal teams to audit how work actually moves, where it stalls and where AI can remove manual effort or reduce errors. An initial audit typically takes two to three weeks.

From there we match solutions to your existing tech stack and build a phased roadmap that delivers measurable impact without overwhelming your team or your budget, ending with your people running the new workflows independently.

Bespoke AI tools

Where off-the-shelf tools fall short, we build bespoke AI tools that connect into your systems: surfacing the right context at the moment work begins, cross-referencing plans against existing processes to catch inconsistencies early, and automating the handoffs that slow teams down.

Larger builds, from knowledge assistants that answer from your internal documentation to platforms that replace several SaaS subscriptions, run through the two specialist services above.

AI training and enablement

AI tools are already changing how people work. Without structured training, adoption is uneven and governance gets ignored. We design AI training programmes around the tools and use cases your teams actually use, from half-day leadership briefings to hands-on team workshops and multi-week enablement packages.

Ongoing enablement includes follow-up sessions, new-starter onboarding, refresher workshops as tools evolve, and a direct line to our team when questions come up.

AI governance and responsible use

Every engagement comes with clear frameworks around data access, model usage, decision-making transparency and regulatory compliance, tailored to your sector.

We also train the people making decisions about AI on data handling, prompt security and the policies that surround its use, so adoption holds after we step back.

Our own AI tools

Pulse is our in-house, AI-powered internal tool for team updates, motivation and continuous improvement in how we operate. It is one of several places we use the same approach we recommend to clients: a Claude-built migration tool that moved a client’s content from Umbraco to WordPress, and the AI-assisted workflow behind our own published articles, with a human writing the final copy every time.

We build every tool with the same principle: AI should remove friction from real work, not add another dashboard to check.

We partner with businesses dedicated to scaling their online business.

Through a single, standalone project, or with our Maintain and Scale partnerships: we build, design and manage platforms that are engaging, flexible, and impactful.

100+ Partnerships

AI services FAQs

Will Newland - SoBold founder

Get in touch with Will for more answers.

We offer AI consultancy, workflow consultancy, AI-powered product development, AI training and enablement, and LLM optimisation. Each service can be engaged independently or as part of a broader AI programme.

We start by understanding your operations, bottlenecks, and objectives. Not every problem needs AI, and we will be honest about where it adds genuine value versus where simpler solutions would serve you better.

No. We work with teams at all levels of technical maturity. Our consultancy and training services are designed to meet you where you are and build capability within your organisation over time.

We work across strategy and delivery. Most AI consultancies advise on what to do. We advise, build, and manage. Because we also design and develop websites and platforms, AI solutions are implemented within the context of your full digital presence.

We audit your existing workflows across departments, identify where AI can remove manual effort and reduce errors, then build a phased roadmap matched to your tech stack. This covers everything from opportunity mapping through to building bespoke AI tools and training your team.

Our programmes cover practical AI adoption: leadership briefings, hands-on team workshops, AI governance and responsible use, and prompt security. Every programme is built around the tools and use cases relevant to your business.

We establish clear frameworks around data access, model usage, decision-making transparency, and regulatory compliance. These frameworks are tailored to your industry and ensure AI is deployed responsibly within your organisation.

Work with our team to build and scale your bespoke requirements.

Once you submit the form one of our team will contact you to set up a meeting to clarify your requirements and build a quote.

Working with leading b2b clients

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