See how & where to improve your UX
Ensure your website aligns with user needs and business goals, uncover usability issues, and find opportunities to improve your website performance.
A SoBold UX audit will help you identify user pain points, improve your user experience, and increase your conversion rates.
Once completed, we talk our clients through the audit in person to ensure everything is clear and understood. We’ll never just send something over and leave you to decipher it for yourself.
The findings will be organised into actionable insights: urgent issues that are affecting usability and compliance, items that need improvement based on best practice, and ideas for new features to improve the overall UX.
What does a SoBold UX audit include?
Every UX audit is tailored to a client’s needs, but it typically includes…
Data analysis
The first phase of our UX audit involves us analysing the current site performance using a data-driven approach.
We focus on reviewing the pain points of the current site – comparing it against your competitors – before looking ahead at what the key goals are.
We conduct a thorough review of the existing site data focusing on Google Analytics data and HotJar data (a behaviour analytics tool), to determine the current conversion rate.
Heuristic evaluation
Similar to a Website Usability Checklist, a Heuristic evaluation is a method of assessing the usability and user experience of a website’s top-performing pages and key areas using a set of predetermined heuristics or principles.
Basic website usability testing
The Basic Website Usability Checklist is a guide that lists essential elements for ensuring a positive user experience – including clear navigation, accessible content, responsive design, and functional links and forms.
We use this test to check if the website follows the minimum requirements for usability and accessibility, and to identify areas for improvement.
Accessibility checks
Accessibility compliance will be treated as an ongoing concern throughout any SoBold project – it influences the way the site is designed – ensuring chosen colour schemes have the correct level of contrast.
In any UX audit, we’ll review the site from an accessibility standpoint to ensure the site’s compliance with the AA standards defined by gov.uk.
Typical challenges we solve
Through UX audits, we help uncover and address key challenges like low user engagement, poor conversion rates, and a lack of competitive insight.
Improve user engagement & conversion rates
See how and where data-driven design can improve conversion.
Competitor analysis
We review competitor sites to benchmark performance and uncover potential opportunities where you can gain a commercial edge.
User Experiences & Design services
Our team has extensive experience in tackling a wide range of design complexities.
User Interface (UI) design creates a seamless experience that balances both user and business needs. It enhances usability, and increases retention, by making interactions intuitive and enjoyable.
View service
It’s crucial to ensure a website is performing as expected, and this is where SoBold's usability testing comes in. We evaluate a website’s design and functionality by observing real users as they interact with the site.
View service
UX design makes your website easy to use - encouraging repeat engagement, building loyalty and, ultimately, driving revenue. Get a competitive edge and ensure you never lose potential customers to competitors.
View service
Related news
How UI design has changed with AI tools
Laura Gray
6 min read
How our design team actually works with AI
Laura Gray
5 min read
Putting Claude Fable 5 to work: what our development team found
Leonardo Esposito
5 min read
One website, two audiences: what we’re seeing in AI search right now
Sam Buckingham
5 min read
Common questions about UX audits
Get in touch with Will for more answers.
Our audits cover four areas: data analysis (site performance, pain points, competitor comparison), basic usability testing (navigation, responsiveness, functionality), heuristic evaluation (assessing top pages against established UX principles), and accessibility checks (WCAG AA compliance).
A typical UX audit takes 1-2 weeks, depending on the size of the site and the number of user journeys being assessed. We prioritise the pages and flows that have the most impact on your business goals.
A heuristic evaluation assesses your website against a set of established usability principles, such as consistency, error prevention, and user control. We apply these to your top-performing pages to identify where the experience falls short of best practice.
We organise findings into three tiers: urgent issues (usability or compliance problems requiring immediate attention), improvement items (best practice enhancements), and new feature ideas (UX enhancements that could drive further value). Each comes with a clear recommendation.
Yes. Competitor analysis is part of the data analysis phase. We review how your site compares to industry standards and direct competitors in terms of usability, navigation, and content presentation.
Let’s scope your next project.
Whether you’re in financial services, healthcare, energy or another sector, we start every project with a conversation about your requirements. No commitment, just a discussion about your needs.