Astoriom
Website Design and Development for stability storage solutions provider, Astoriom.
increase in sessions
decrease in bounce rate
Working closely with Private Equity firm Limerston Capital to enable the carve out of storage solutions provider, Astoriom.
SoBold worked with Limerston Capital to enable the carve-out of Astoriom in 2024.
Astoriom was born from a carve out, anchored by the Limerston Capital team.
The business went through a renaming and rebranding process to be able to perform as a standalone company.
The project was time sensitive and the company name was being changed to a name that no longer contained the core service term “stability storage” in its name or URL, posing a significant SEO challenge.
Our design and SEO teams collaborated closely during the wireframe stage, ensuring that both user experience (UX) and search engine rankings were prioritised from the very beginning of the project.
Once the design and build were complete, we took considerable care during the migration and go-live process to ensure that rankings remained unaffected.
Migration and ranking preservation
To maintain organic visibility and search rankings, a meticulous migration plan was executed, including comprehensive 301 redirects, updated metadata, and targeted on-page content to retain relevance for stability storage-related searches.
Ensuring technical reliability throughout the migration was also critical to avoid any disruption in user access or search engine indexing.
Expertise across every geography
The new site showcased Astoriom's expertise in storage solutions across multiple geographies.
66%
year on year increase in page views
Astoriom wanted to be positioned as a market leader, across the US and Europe, and this was a consideration when the sitemap was created.
Limerston Capital had ambitious goals with Astoriom, and a key channel in their marketing strategy was organic traffic.
Content mapping across service pages was completed to help Astoriom with content creation.
Improving the User Experience (UX) and User Interface (UI) was a key part of the project.
The user experience was tied closely to search engine visibility and the UI was driven by the powerful new brand that had been created.
The Astoriom team wanted to ensure they could manage the site once the build was complete, to enable them to build out their content strategy and continue to work on their organic visibility.
Beyond the launch
Following launch, SoBold continues to support Astoriom’s growth through ongoing website management, keeping the site secure, technically sound, and evolving as the business builds out its content strategy across the US and Europe.
This includes proactive support through SoBold’s Maintain and Scale retainer packages, with all updates tested in a staging environment before going live, giving the Astoriom team a reliable partner as they continue building organic visibility under their new brand.
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Testimonials
Working with SoBold has allowed us to enjoy the best of both worlds: the high-quality delivery of projects of any scale, combined with the agility and expertise of seasoned professionals who are both approachable and unafraid to tackle the complex challenges we face as a global firm.
Othman Abdelmoumene
Global Digital Communication Manager
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