ANGLE plc
Website design, build and management for stock market-listed leaders in liquid biopsy, ANGLE plc.
increase in engaged sessions
increase in organic sessions
Working with ANGLE plc to position them for the next phase of their product lifecycle.
SoBold worked with ANGLE to redesign their company website integrated with real time market data feeds.
ANGLE, a global leader in capturing Circulating Tumor Cells (CTCs), reached a significant milestone in May 2022 when their Parsortix PC1 system received FDA clearance for capturing CTCs from metastatic breast cancer patients’ blood.
Having partnered with SoBold since 2015, this new phase of ANGLE’s business required a website that better reflected their leading market position and could scale for future growth. A key challenge was successfully migrating the large volume of content, which undergoes daily changes, to the new site without disruption.
SoBold worked with the ANGLE marketing team to redesign their existing website. User journeys were mapped out and the primary and secondary routes were defined.
After the UX phase, we moved to User Interface design. We aimed for a more modern aesthetic, creating visual breathing room and greater depth within the site’s layout.
After designing the new site, our Development team worked on building the front end of the site, and ensuring that it was built pixel perfect.
Design tailored to multiple target audiences
The challenge here was to ensure that the website was designed sufficiently to ensure both research institutes and key decision makers in global pharmaceutical organisations could clearly find the information they are looking for without conflicting with one another.
A global business, positioned
We inherited a base design from an agency who had been working with ANGLE on their corporate identity and worked on streamlining the UI, and creating a site that truly positioned ANGLE as a global business.
The build included integrations with Regulatory News Services, Email Alerts, Interactive Share Price Charting and Share Price RNS Widgets.
Once the design was signed off, SoBold created internal stylesheets and had multiple meetings internally to pass the design over to the development team.
The development phase is typically the least collaborative phase, whilst the SoBold developers are bringing the site to life.
We ensured there was a content freeze whilst we were pushing the new site live, and the feedback from ANGLE stakeholders has been overwhelmingly positive since its launch.
Beyond the launch
SoBold have been managing the ANGLE website since 2015, working closely with the Senior Leadership team to react and manage the flow of change requests on their website.
Change requests are regularly high-prioritiy due to market sensitivity and often given on extremely short notice.
Since the launch of the new website, SoBold have also been working closely with the ANGLE Marketing team to proactively design and improve new features on the website. The website is a considerable improvement on their previous website and we expect the site to continue to grow and succeed.
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Testimonials
We have been working with SoBold since 2018, managing and building out our website. Our website has continued to scale with SoBold and has become a valuable asset for both our Investor and Pharma services audiences. Being an AIM-listed company, we also have price-sensitive updates that need to often be published at short notice and out of hours, and SoBold has always been responsive and accurate in managing these requests.
Ian Griffiths
Chief Financial Officer
Similar work
Working with SoBold since: 2019
Ongoing website management for ANGLE plc. Working with both the Finance and Marketing stakeholders.
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