Coller Capital SEO Retainer
Strategic SEO for a leading figure in the global secondaries market, Coller Capital.
increase in non-branded clicks
increase in total organic clicks
Working closely with the Coller Capital marketing team to help them scale their organic footprint.
Following the successful rollout of their new websites, we've worked closely with Coller Capital to build their presence across search engines, implementing a wide-ranging strategic-SEO approach that's already delivered significant improvements to organic performance.
The initial end-to-end project of redesigning Coller Capital’s website was part of a wider push to increase their online footprint. Coller Capital wanted to improve organic visibility, particularly for non-branded keywords, while resolving technical issues and better capitalising on their industry-leading thought leadership. Key priorities included cleaning up a damaged backlink profile, improving crawlability, and transforming high-value content formatted as PDFs into indexable web assets.
Following a thorough audit of Coller Capital and its current positioning in organic search and among competitors, we structured a roadmap of tasks based on four strategic pillars: technical and crawlability excellence, backlink profile and authority repair, on-page foundations, and building subject depth and authority.
A damaged backlink profile, repaired
We submitted a disavow file to counter a sudden spike in low-quality backlinks, likely from a spam or black-hat campaign, restoring the integrity of the backlink profile.
5.7% to 7.3%
CTR improved from
We began by fixing technical issues across the site, like resolving broken links, eliminating redirect chains, properly structuring heading tags, and improving page speed for better crawlability.
We audited the backlink profile and referring domains pointing to the Coller Capital domain and submitted a disavow file to counter a sudden spike in low-quality backlinks, restoring the integrity of the backlink profile.
We mapped keywords to each page based on intent, updated metadata accordingly, and optimised core content to align with search intent and helpful content principles.
One key win was transitioning the Barometer Reports from static PDFs to indexable web pages, starting with the Summer 2024 edition, unlocking new organic opportunities. To amplify these gains, we completed a sitewide internal linking audit, improving crawl paths and distributing authority across high-value pages.
Testimonials
SoBold have been great to work with – efficient, flexible, and always accommodating, especially when we’ve needed to shift timelines. They take time to understand the bigger picture and often suggest better solutions than what we initially had in mind. Overall, they’re a reliable partner for our website needs, a friendly and approachable team.
Seema Mistry
Senior Digital Marketing Manager
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