Will Newland - Founder
Relationship building, new business, commercial strategy
As Founder of SoBold, I lead on sales, new business and growth. I spend most of my time with clients in the early stages of an engagement, making sure we're a genuine fit and shaping the right approach before our team moves into delivery. I'll usually be your first point of contact, and I'll stay close to the work so you always know the right people are across it.
Biography
I studied Sports and Business Management at Loughborough University and started SoBold in 2013, straight out of university. What began as a solo operation has grown into a 25-person team working with enterprise clients across financial services, legal, healthcare and beyond. I recently stepped from Managing Director into a founder-focused role, handing the day-to-day to Sam so I can spend more time with clients and shaping where we go next.
Thoughts
I'm most excited about the shift AI is bringing to how agencies work and the change in how we actually deliver. We're rebuilding our own workflows around AI to raise the bar on the work we produce for clients, and I think the agencies who get this right will look very different in a few years.
