Lucy Ponting - UX/UI Designer
UX/UI design, client collaboration, design thinking
As a Midweight UX/UI Designer at SoBold, I love the conversations that happen before anything gets designed. Understanding what users actually need and making sure that feeds into every decision creates a meaningful experience.
Biography
I studied Industrial Design and Technology at Loughborough, originally planning to go into 3D design. But after the opportunity to explore UX/UI in my final year, the switch felt natural - where so many aspects of the user experience need to be considered, from research and data through to the finest design details.
Thoughts
AI is making its way into many parts of the design process, and in so many ways that's a good thing. But the part I don't think it can touch are those client conversations, where the real insights live.
Come & join the story at SoBold.
We're big believers in the power of teamwork, knowing that goals are best achieved when we all pull in the same direction.
See open roles