Laura Gray - Head of Design
Design thinking, end-to-end experience design, UX strategy and decision making
As Head of Design, no two days are ever the same. Working across a variety of industries keeps every project fresh, allowing me to create digital experiences that bring a company's vision to life while meeting the needs of its audience. I guide projects from discovery to delivery, bridging the gap between clients, design and development to ensure every detail stays true to the original vision.
Biography
Creativity has always been at the heart of my career. After graduating from Arts University Bournemouth with a degree in Fashion, I discovered my passion for digital design. Starting in graphic design before specialising in UX and UI, I've now spent five years at SoBold, where I've grown into the role of Head of Design. Becoming a mum last year has been my greatest achievement, teaching me more about adaptability, patience and multitasking than I ever expected.
Thoughts
I'm excited to see how AI continues to shape design, not just by speeding up workflows, but by changing how teams collaborate. I think the future of design will be more cross-functional, with broader skill sets and even closer collaboration across disciplines.
