Digital Health Intelligence
Working with Digital Health Intelligence to build a bespoke and intuitive market intelligence platform.
project duration
performance score
Partnering with Digital Health Intelligence to provide vital insights into health news and data across the NHS and UK health sector.
Working with the Digital Health Intelligence team, we designed and built an interactive market intelligence platform that was heavily integrated with Power BI.
Digital Health Intelligence (DHI) is a market intelligence data business providing the most detailed database available on the current systems, technology and infrastructure installed at every NHS trust in the UK, together with future purchasing intentions and market trends analysis. The subscription-based service enables suppliers to understand and target market opportunities. DHI’s previous platform was built on a CMS that made it hard for their team to manage, and equally hard for new features to be built and integrated.
With the new solution, built on WordPress, SoBold emphasised the power of search and personalisation. Users are taken through a personalised onboarding journey allowing them to select the locations, contract values and organisations most suited to their business.
Establishing user journeys and flows
We combined the creation of user personas, information architecture, and high-fidelity wireframes to define the foundation of the platform’s user experience.
A platform built to change hands
With the new solution, built on WordPress, SoBold emphasised the power of the search and personalisation. Users are taken through a personalised onboarding journey allowing them to select the locations, contract values and organisations most suited to their business.
1.6s
Load time
All of a user’s preferences were saved to the backend of the site to allow the DHI team to review. The ability to favourite, share and filter is also built into the site.
SoBold developed a custom module permission system for the project to allow DHI staff to modify customer access permissions with varying degrees of granularity.
The data for the site was surfaced from a third party external database with approx 20 interconnected tables. SoBold built a bespoke data update tool to ensure data on the site was kept up to date, while ensuring site speed remained as quick as possible, with caching enabled where possible.
Beyond the launch
Digital Health Intelligence was acquired in January 2025 by CloserStill Media. The platform was instrumental in the acquisition.
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Testimonials
SoBold have the balance right between expertise, listening skills and ability to adapt and refresh. I would highly recommend them and I will continue to use them for future work.
Karl Grundy
Managing Director
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