Triducive

All existing URLs were classified one by one, split into consolidate and redirect or keep candidates.

Redirects were layered deliberately. A site-wide rule restored every dated blog URL to its clean slug, rescuing guide and advantages posts that held first and second position but had been returning 404. Six page-level redirects sit beneath it, so no old URL travels more than two hops to its replacement.

A detailed internal linking map across the news posts was applied to move equity into the new pages.

Triducive’s peer-reviewed publications had been rows in a table with outbound links. SoBold gave each of the 20 its own page covering the clinical challenge, how the consensus was run, what the panel agreed and where it was published, with a citation line and a link to the journal.

Every panel size, agreement threshold and statement count was taken directly from the published paper, then re-verified claim by claim against the source in a separate pass. Thresholds were kept exactly as each paper reported them, 75% on most studies and 66% or 67% on others, and the service pages now cite these publications as proof.

The brief ruled out a complete redesign, so SoBold’s design team worked inside Triducive’s existing styles and grid and added only what the new content needed. The image carousel on the services hub became a services block: cards with a real heading, description, image and link for each service, pulled from the CMS, swipeable on mobile and reusable anywhere on the site. A comparison table block, built for the Nominal Group Technique page and its side-by-side with the Delphi method, converts to stacked cards on mobile so the comparison still reads on a phone.

The Related News block was restyled, given an editable title field and had its heading hierarchy corrected, so post titles now sit properly beneath the section heading. The newsletter sign-up, previously white text on a white background, was refreshed visually with its existing functionality kept intact, and the global navigation gained a Bioscript Group logo lockup to signal the group relationship.

Triducive’s readers are medical affairs, market access and guideline development professionals, so every page was reviewed by their internal team, checked for cannibalisation against the keyword map, and passed through a clinical accuracy check that removed any claim that could not be sourced. Where a service had no existing Triducive material to draw on, creation of the page was paused until the client supplied it.