Smarter AI Insights, faster decisions
Our AI Analysis Dashboard delivers a comprehensive review of your LLM and Search visibility, unearthing valuable insights to highlight the most impactful opportunities for growth.
How it works
Our workflow integrates multiple AI and data tools into one streamlined process:
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Founder
Determining where you want to appear in AI search
Similar to producing a set of ‘trophy keywords’ for traditional SEO, we look at your existing Search performance, where you rank, the keywords and queries that drive revenue for your business.
We expand these into prompts that mimic how users would speak to LLMs, creating a list of queries, prompts that you’d like your brand to appear in answers for.
Defining your competitors
We benchmark your performance against who you consider your competitors to be and your competitors for target keywords in traditional SEO.
Often, who you think your competitors are, who they are in traditional SEO, and who they are in LLM answers are all different.
Running the analysis
We plug-in all of the above into a custom built script, which extracts the answers from the LLMs of your choice (ChatGPT, Claude, Perplexity, Gemini etc,.)
Building the dashboard
We create an interactive dashboard which provides a detailed breakdown of your performance and visibility across the LLMs for your target prompts.
Using the first run as a benchmark, we can run the analysis at regular intervals (think fortnightly or monthly) and track how performance evolves over time.
What the dashboard consists of
Executive Summary & ROI Projections
Our dashboard surfaces key metrics like overall visibility, number of times your band is mentioned, number of direct links to your website, citation rate (mentions compared to links).
See an estimated impact if you were to optimise in specific areas, with modelled opportunity ranges with stated assumptions.
Technical Audit Findings
Identify and prioritise issues such as crawl errors, metadata gaps, and structured data improvements.
Competitive Analysis
Benchmark against competitors in your space, with insights into keyword gaps and SERP positioning.
Keyword Research & Content Opportunities
Discover commercial intent keywords, long-tail opportunities, and AI-driven content strategies.
Implementation Roadmap
A step-by-step plan broken down by strategic pillars (technical, content, authority, AI readiness), with estimated effort, impact, and resource allocation
Why is this dashboard important?
Turn complex SEO data into clear, actionable insights that drive measurable results.
Time-saving
Our AI visibility dashboard automates a manual process that would usually take days, and can easily be repeated at regular intervals so we can monitor visibility over time.
Client-ready outputs
The AI dashboard is suitable for presentations, proposals, and internal strategies, clearly listing the current picture, gains to be made and how they can be achieved.
Customisable
Our dashboards can be tailored to your brand, market, location and business priorities, evolving as tasks become actioned.
Our AI visibility dashboard automates a manual process that would usually take days, and can easily be repeated at regular intervals so we can monitor visibility over time.
Future-facing
Includes recommendations on how to close the gap to competitors, further distance yourselves and to increase your overall visibility across traditional search and across LLMs.
Who can use this dashboard?
Our AI dashboards are designed for a wide range of users, from in-house marketing teams who want deeper insights without the burden of heavy manual analysis, to agencies that need client-ready deliverables and pitch support, through to businesses seeking a clear, data-led roadmap to maximise their SEO ROI.
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What does the AI analysis dashboard include?
The dashboard provides a full breakdown of how your brand appears across AI platforms like ChatGPT and Perplexity. It covers your overall visibility rate, query coverage, platform and regional performance, source citation analysis, competitor benchmarking, topic-level breakdowns, and a query-by-query assessment showing exactly where you are mentioned and where the gaps are. Each dashboard includes strategic recommendations and target KPIs.
How is this different from a traditional SEO audit?
A traditional SEO audit assesses how your site performs in organic search. The AI analysis dashboard measures something different: whether AI platforms mention and cite your brand when users ask questions relevant to your industry. It tracks visibility rates, source citations, competitor positioning, and topic gaps across platforms like ChatGPT and Perplexity, giving you a clear picture of your brand’s presence in AI generated responses.
What data sources does the dashboard use?
We test a tailored set of queries across multiple AI platforms (currently ChatGPT and Perplexity), running each query across variation. The results are analysed for brand mentions, direct source citations, competitor positioning, and topic coverage. The query set is built around your industry, services, and competitive landscape.
Can the dashboard be customised for our market?
Yes. Every dashboard is built around a bespoke query set tailored to your industry, services, and competitors. We define the topic categories, select the competitors to benchmark against, and test across the regions that matter to your business. As testing continues over subsequent periods, the dashboard evolves to include trend data, query churn tracking, and the impact of any content or SEO work carried out in between.
How long does it take to produce a dashboard report?
The first baseline dashboard typically takes 1-2, covering query design, multi-platform testing, data analysis, and the full written-up report. Subsequent testing periods are faster as the query set and methodology are already established. We recommend running the analysis quarterly or monthly to track progress and measure the impact of optimisation work.
