The end-to-end process of web design is made up of a number of different phases that should all inform and complement each other.
When working with a web design and development agency, they should use their expertise and experience to guide you through this process, which consists of:
- In-depth research and careful planning
- Visual exploration and mood boards
- User experience (UX) design
- User interface (UI) design.
Once you’ve completed each of those phases and you have a design that you’re proud of, your agency partner will be tasked with preparing your website for development.
This article will explain the process of preparing a website for development, helping you understand what’s involved, what to expect, and how to approach it.
Designing Your Website Across Different Break-Points
In a recent article, we explained how the purpose of your UX is to help your visitors complete a task or process on your website as easily as possible, ultimately leading them to follow a call-to-action.
Your UX is brought to life by your UI, which includes all the visual and interactive elements of your website, from colour and font to buttons and scrolling.
Towards the end of the UI design phase, the next step will be to roll out your designs across a number of break-points.
Break-points are the screen sizes of devices that your design will fit within. This allows your website to be designed as responsive and optimised for use across a wide range of different devices and channels.
This is important because certain aspects of your site may not translate down perfectly across different screen sizes.
Here at SoBold, we design sites across the following break-points, but this may vary from agency to agency:
- 1,920px – For most external computer monitor sizes
- 1,366px – For most laptop screen sizes
- 992px – For most Notebook and iPad devices
- 768px – For most other tablet devices
- 375px – For most smartphones.
If you want your website to be designed as mobile-first, it’s important to raise it at the beginning of the project so your agency can create your wireframes in that context. However, you should only ever make that decision based on real data regarding your target audience’s preferences.
In this case, your agency should work with you to conduct some additional research and determine the best screen size for your particular audience. This will ensure the UX designers work with the right starting point for your high-fidelity wireframes.
A Thorough Hand-Over from Design to Development
This phase of a website project involves a process that takes a lot of careful work and close collaboration between the different teams within an agency.
Here at SoBold, we make a point to ensure the design team talks the development team through all the work they’ve done on your mood boards, UX design, and UI design in detail. This includes explaining the decision making process behind everything they’ve designed.
While a lot of agencies will just hand the designs to the developers and ask them to start building, we believe this is something that should be treated as more of a team effort. Doing so as a core part of our process has proven to add tremendous value to the work our clients have received in recent years.
It’s beneficial to the overall project for the developers to fully understand why the decisions have been made about the designs. It’s also important that they’re given a detailed run through of what they’re building within the context of the whole site.
For example, there may be a fairly complex block which is built early on in the development process. If the developers are made aware that slight variations of this same block will be used several times throughout the site, they can save valuable time and work more efficiently by repurposing the first block when it’s first built.
This hand-over is crucial in ensuring the development process runs smoothly, providing you with a high-performance website that meets your expectations, delivered on time and within budget.
A Well Designed Website Ready to Be Built
After the hand-over is complete, your agency will be able to export all your design assets and the developers will begin building your website.
While web design may seem straightforward when explained like this, in reality it’s a complex process that requires a great deal of specialist skills and expertise. That’s why it’s so important to have the support of an agency partner you can trust and rely on to guide you.
Working with a talented agency will ensure you’re able to create a unique design that will resonate with your target audience and help you achieve your strategic business goals through your new website.
Keep an eye out for our upcoming blog series where we’ll walk you step-by-step through the web development process, making it far more approachable and easy to manage for you.
If you’d like to discover how generative AI technology is transforming the web design and development space, read our recent article here.
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- Plugins
- Bespoke development.
- Does it have a large number of positive reviews?
- Is it built by an author with a good reputation?
- How active and trusted is the author in the WordPress community?
- When was the last date the plugin was updated?
- Has it been updated regularly enough in the past?
- Does the code quality meet our standards?
- Does the code align with modern WordPress development best practices?
- Is the plugin compatible with the WordPress block editor?
- Configured firewall options, IP access lists, and anti-phishing attack technologies
- Full responsibility for rapidly patching OSes and libraries
- Long-term-supported Linux distributions for maximum security.
- Compliance with ISO 27001/PCI-DSS/TIA-942
- A 100% pass-rate for any data centre audits
- 24/7 data centre staffing with experienced engineers and specialist security teams
- Document review services for your external audits
- Bespoke consultancy available if you have any major certification requirements.
- A fully-managed service provided by a team with decades of experience
- Round-the-clock, hands-on assistance, 365 days per year
- Deep technical understanding and expertise
- Proactive support from dedicated engineering teams and account managers
- High-level consultancy, including advice on new projects and technologies.
- A fully-managed service with 24/7 support
- Automated monitoring and alerts
- Back-up and disaster recovery
- 99.99% up-time
- 100% pass-rate for data centre audits.
Announcement
31 January, 2023
SoBold launches bespoke online platform that is considered a “game-changer” for global financial services firm
SoBold, the High-Performance WordPress design and development agency, has delivered an industry-first portal for Rede Partners, a private equity fundraising advisory firm that provides fundraising services to PE funds across Europe, North America and the APAC region.
This bespoke portal, built on the WordPress platform, allows institutional investors to navigate upcoming funds advised by the placement agent.
Rede approached SoBold wanting to create a better user experience and improve fundraising outcomes for its customers. Rede wanted to achieve this by replacing its ‘Current Fund Offering’ mailout and PDF with an interactive, personalised, and secure online portal. Rede and SoBold worked in close collaboration to devise a simple, bespoke solution capable of delivering on a complex set of requirements, and that online portal soon became RedeWire.
RedeWire was fully integrated with Rede’s CRM system, Dealcloud, passing back data on user interactions and page views, allowing the team to follow up with interested clients.
RedeWire has been built fully personalisable for users, meaning that limited Partners are able to set all their preferences on first login, and through their account, allowing them to tailor the funds they see on their fund offering dashboard.
As part of the RedeWire platform, SoBold also designed and developed a bespoke front-end editing and approval interface to digitalise their offline fund approval process. This process has enabled Rede Partners and their clients to send out live previews of how a fund will appear on RedeWire, gather real-time comments, or make fully audited edits to a page’s content before submitting it for approval and publication on the RedeWire portal.
RedeWire has now launched to Rede’s full customer base and initial feedback has been overwhelmingly positive. The platform has already seen a high number of account activations and interactions within its first full week of use.
SoBold and Rede will continue to work together to develop RedeWire’s capabilities further and improve the portal’s user experience. SoBold will provide ongoing support to manage the platform and deliver enhancements on a monthly basis.
You can read more on our working relationship with Rede Partners here.
Gabrielle Joseph, Head of Due Diligence and Client Development for Rede Partners said,
“The SoBold team has been a real pleasure to work with and has successfully made our vision a reality. Originally conceived as a game-changer within our industry, we are thrilled with the outcome of RedeWire and have had several clients highlight how intuitive and easy-to-use the platform is.”
“Throughout the project, SoBold clearly understood our vision and provided thoughtful solutions to our needs. Choosing to partner with this team was one of the best decisions we’ve made, and we couldn’t be happier. We look forward to continuing to work with the team as the site evolves.”
Will Newland, Managing Director, SoBold said,
“We’re delighted to see such high early adoption of the new platform. The user feedback has been excellent so far, and this is the first of its kind in the private equity space, creating a personalised experience. We’re continuing to roll out enhancements on a monthly basis and can’t wait to grow the platform further.”
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Development
21 June, 2023
How to Determine When to Use WordPress Plugins and When to Use Bespoke Development
When developing a high-performance website with WordPress, certain requirements will demand that your agency partner goes beyond the “out-the-box” functionality of the platform.
There are two main ways your agency partner may work with you to build out custom functionality:
While plugins are the go-to option for many small and medium-sized businesses, it shouldn’t always be such a quick decision between those two options. If you’re working on an enterprise-grade website, your agency should always give careful consideration when determining the best approach in every scenario.
In this article, we’ll help you understand how to determine the right option between plugins and bespoke development for your own WordPress website.
Why Are WordPress Plugins so Popular?
Since WordPress is an open-source platform with a very active global community of web developers, there are tens of thousands of plugins readily available. For almost any use case you can think of, there’s almost certainly a plugin for it; probably even several.
Plugins serve so many businesses so well because they’re pre-built functionality that quite literally plugs into your platform.
One of the main reasons plugins are so popular, especially for smaller businesses, is because they’re usually free. This provides a great cost benefit over bespoke development, on top of the obvious benefits in the speed of attaining the new functionality as well.
Why You Should be Careful with Plugins
Despite their popularity, there are downsides to plugins too.
Relying on too many plugins, or using low quality plugins, may slow the speed of your site down significantly. A good WordPress development agency will try to keep the use of plugins at a minimum to ensure the speed and performance of your site isn’t compromised.
Poorly built plugins, or ones that aren’t maintained sufficiently, could also cause glitches and errors to occur with the functionality they’re adding to your site.
Security is another concern with certain plugins. If a plugin isn’t maintained and updated regularly, this will create vulnerabilities in your platform that could be exploited by malware or cyber security attacks. These vulnerabilities could also creep in if your plugins are auto-updated and left untested by your agency partner.
Some less experienced agencies often fall into the trap of using too many plugins, while others are simply unaware of the risks associated with plugins from untrusted sources. This has given a bad impression of plugins in some circles. The missing ingredient there, however, isn’t the value of plugins, it’s the agency’s best practices.
When to Use WordPress Plugins
If there’s a feature you need to add to your site that’s already been built perfectly in a trustworthy plugin, it’s worth considering that approach instead of building something from scratch.
However, here at SoBold, we ensure a strict set of best practices are followed, and due diligence conducted, every time we’re considering using a plugin.
We’ll always make thorough checks to ensure any plugin we use is best-in-class, aligned with our high-performance standards, and so should any other agency you work with.
This will include asking questions like:
Before implementing a plugin on your platform, your agency should also use it in a local testing environment to ensure it functions as expected.
The majority of plugins are reliable, offering a quicker and easier approach than building something bespoke. However, there are many cases where bespoke development is the more suitable option.
When it’s Better to Use Bespoke Development
When it comes to sophisticated, dynamic websites, plugins may not be capable of delivering the required level of performance, security compliance, or functionality.
In these cases, your agency will turn to bespoke development to deliver what you need. This is often the necessary approach, because high-performance websites do require some complexity behind the scenes. And WordPress is arguably the best platform available today for bespoke web development.
Building out your platform by creating new features completely from scratch, tailored to your exact need, brings with it a wealth of advantages over using plugins.
This is particularly beneficial in terms of flexibility and customisation, giving you something entirely unique to your website. You’ll have complete control and ownership of your bespoke features, which provides greater security and seamless integrations with the rest of your technology systems.
Performance will almost always be superior with bespoke development, delivering a far greater user experience (UX) and improving your customer engagement as a result.
Bespoke development could even be more cost-effective in the long-run too, when compared to plugins that turn out to be problematic or aren’t updated past a certain point.
Rely on Your Agency’s Expertise
Determining whether to use a plugin or build something bespoke will be a decision your agency should guide you to make correctly.
Each website and each business are different, so the right option will be unique to your own requirements and circumstances. Therefore, it’s also worth mentioning that this must be specific to each individual requirement as well, rather than taking a blanket approach.
The decision shouldl be based on the most straightforward way to give you the capability you’re looking for. It will also involve ensuring that your site’s security, performance, and UX are maintained. Another important factor to consider are your circumstances, such as your budget, timeframes, the amount of traffic your website is likely to encounter, and so on.
For example, if your agency knows that one of your top priorities for your website is excellent performance, they’ll make different decisions in that case than they would if you were more concerned with the fastest possible time-to-market.
Some businesses even use plugins in the first phase of their website, then look to rebuild their plugin-based functionality with bespoke development when their business grows, or when they have more time and resources available.
It’s important to trust your agency partner with this decision and rely on their advice. This is why it’s so valuable to work with an experienced agency who understands your needs, so they can help you make the right choices and take the best possible option.
Finding the Right Balance for Your Website
Plugins can be very useful, and it must be said that many WordPress plugins are outstanding in their capability and quality. However, if your specific requirements demand more than a plugin can deliver, bespoke development will be the correct approach.
Regardless, it’s crucial to find the right balance to ensure your site’s performance, speed, and security are maintained.
Ultimately, your agency partner should always consider the specific requirements and circumstances of your project before deciding whether to use plugins or build bespoke functionality for your site. This makes it even more important to work with an experienced agency you can trust to guide you.
Discover more about the scalability and flexibility of the WordPress platform, and its ability to deliver complex requirements for enterprise websites, in our related article here: Just How Scalable is WordPress?
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Hosting
20 June, 2023
Enterprise-Grade Web Hosting Explained
The type of hosting environment you select will have a strong influence on the success of your website. It’s important for you to find a secure, scalable web hosting service that you have 100% trust in to deliver high-performance at all times.
To simplify the options available to you, this article will break down the various types of web hosting services, and explore the non-negotiables we believe you should be considering in your criteria when making your decision.
The Fundamentals of Enterprise-Grade Hosting
Some of the most important things to look for with your hosting environment include:
Security – Cyber security is obviously an essential priority, and this should be top of your list of criteria in the current climate.
Performance – Your hosting environment should be set up in a way that makes your site capable of handling large surges of traffic.
Scalability – As your business grows, it’s likely that your site’s audience will grow. You need a hosting provider with the capacity to scale your services seamlessly to meet your needs, both now and in future.
Resilience – It’s important to ensure your hosting infrastructure is robust, and that it can gauruntee you certain performance levels and up-time.
Support – If anything does go wrong, you need to be assured that you have a quick, efficient support service in place to get your site back up and running as soon as possible.
Sustainability – With sustainability a growing priority on the corporate agenda, the carbon footprint of your data centre may be another important factor in your decision.
Option 1 – Shared Hosting Services
Shared hosting services can provide you with a basic secure server for your website. However, as the name suggests, these servers will be shared with a large number of other businesses. You won’t have any dedicated server of your own with shared hosting.
This approach does have some advantages, particularly in the area of cost. These shared hosting environments can cost as little as £1,000 per year. However, the down-sides to this often outweigh that cost benefit.
In many cases, the low cost of shared hosting services can often be reflected in the performance levels. This is because, with such a high volume of websites hosted on the servers, your performance has no protection if other sites are experiencing high volumes of traffic.
It’s also likely that you’ll only have access to limited support services when any issues arise. Many of the shared hosting options will have a ticketing system for support, where you’ll be at the mercy of the number of requests ahead of you in the queue. This could result in your website being ‘down’ during times where it’s business-critical.
Option 2 – Private Servers with Shared Hosting Providers
Most shared hosting providers will offer the option of having your own private server for an extra cost. This is often referred to as a VPS, which stands for virtual private server.
Rather than sharing a server with thousands of other businesses, you’ll only be sharing with a few others. While this is significantly better than the regular shared hosting options, you can still end up facing similar problems with performance and scalability.
This is another cost-effective approach, though, with some improvements over standard shared hosting. If you rely on an agency to set this up for you, they’ll likely put their smaller clients on a shared VPS and give their larger clients their own dedicated servers to minimise any potential problems.
Option 3 – Enterprise-Grade Private Web Hosting
Often the most reliable and trusted approach to take is to have your own dedicated server, which comes with a wide range of additional benefits.
With this option, your website is placed on its own private server in the cloud, managed by a dedicated team of specialists who offer personalised, hands-on support and ongoing optimisation.
Security
Enterprise-grade security should be a core part of the hosting service you choose, regardless of whether it’s private or shared. However, you’ll be guaranteed far greater security, with drastically reduced risk, when you work with a private hosting service.
For instance, a hosting provider should offer robust protection for your site, including:
Of course, compliance and certifications are another crucial aspect of cyber security these days. While some shared hosting providers may have the basic levels of compliance in place, most private hosting services will boast:
Performance
When taking this approach, you’ll receive your own bespoke service and will be provided with a hosting environment tailored to your specific requirements.
This will optimise everything included in your hosting package, from your preferred caching, loading speeds, performance requirements, up-time, and more.
You’ll also be able to set up a content delivery network (CDN) to make your website faster and more readily available to all visitors around the world.
Scalability
Private hosting gives you the capacity and flexibility to scale seamlessly anytime your website’s traffic increases, or if you have peak times for traffic.
This is an intelligent way to future-proof your investment, with the confidence that your website’s performance will be consistently excellent as the size of your audience increases and your site expands. This also applies to situations in which you need to scale unexpectedly due to short-term increases in demand, ensuring business continuity is always maintained on your site.
Resilience
Private hosting providers have guarantees for their resilience, and for your site’s up-time, covering all possible bases. This even counts for unusual scenarios like floods or fires.
It’s wise to look for a provider who offers back-up and disaster recovery services for the maximum resilience.
Back-Ups: Managed back-up services provide you with a tailored regiment, alongside rigorous testing, for guaranteed restorability.
Multi-level back-ups are taken for you, both locally and remotely, to minimise risk. You’ll also be able to choose from a range of replication technology options for your load-balancing and various fail-over scenarios.
Disaster Recovery: Private hosting providers will also use disaster recovery measures, such as geographically-distributed platforms and back-up data centres, providing you with full assurance that your performance and up-time are always maintained.
Your primary hosting platform will be replicated to a disaster-recovery platform, which means that if the primary data centre is ever out of action for a prolonged period of time you can fail-over to the back-up systems.
While the more basic hosting services can take days to recover in similar situations, which could result in losses of business and even reputational damage, disaster recovery can often be done in a matter of minutes with a private hosting environment.
Support and Optimisation
Trust and confidence in your provider’s ability to deliver on your requirements are a vital part of your hosting service.
It’s highly beneficial to take an approach that gives you – or your agency partner – a close working relationship with your hosting provider. Availability and accountability are much greater with a private hosting service than with a shared approach.
A close working relationship provides other advantages as well. For instance, anytime you want to make upgrades to your hosting environment, they can analyse your traffic and identify the best time and date to do that with minimal disruption.
This is all part of collaborating with your agency and hosting provider, so they understand your unique business and tailor your hosting services. This is all done based on the conventions of your target audience and your specific requirements to deliver the best possible service.
In terms of support, private hosting providers will have powerful automation tools to proactively, continuously monitor your environment. That allows them to resolve the majority of issues before they’re able to have an impact on your site.
This can also involve 24/7 custom alerting systems, as well as a fully customisable monitoring portal, and multi-channel systems to alert engineers rapidly in the event of any problems.
In terms of your overall service with an enterprise-grade private hosting provider, you should also expect to gain:
Sustainability
If your business has sustainability as a priority or core cultural value, then this is another reason to opt for a private hosting service. While it’s not impossible to find shared hosting services with carbon-neutral data centres, it’s much less common.
Sustainability is also a key focus for us here at SoBold as an agency. As a result, we’ve worked hard to ensure we have an environmentally-conscious, carbon-neutral service offering.
The Verdict?
Having a fully dedicated, bespoke private server is usually the preferred choice of web hosting services. This is due to the unmatched levels of security, scalability, and performance that come with private hosting providers.
Of course, it’s important to note that this does also come with a higher cost than other options. However, the benefits and trust gained through their strengths in these key areas ensure strong ROI.
Not only do their flexibility and optimisation provide you with a high-performance website set up for success, but enterprise-grade security and resilience will also minimise your risk and save you significant costs in the long-term.
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Latest from agency
26 May, 2023
Contentful vs WordPress: Which Platform is the Best Choice for You?
Deciding between two content management systems (CMS) is no easy task. Your CMS is an important long-term investment, so you must ensure you choose a platform that will meet all your requirements, both now and in future.
If you’re currently weighing up the pros and cons between Contentful and WordPress, there are some key differences between the two platforms that you should be aware of.
To make this evaluation process easier for you, and help you pick the best option for your business, this article provides a direct, objective comparison between these platforms.
Platform Overviews
Different types of software will provide you with different capabilities and limitations. The Contentful and WordPress platforms can both deliver quality enterprise-grade websites, but they each take a slightly different approach.
Contentful
Contentful is a cloud-based “headless” CMS. Being headless means that the back-end of the platform you use to publish, edit, and manage content is not directly connected to the front-end of your live website.
Your content is managed and stored in one central hub, hosted within the cloud, and this is the back-end of your platform (also known as the “body”). APIs are then used to take your content from the back-end and present it in website form.
A headless CMS gives you a high level of flexibility and customisation with your website’s front-end. These same APIs allow you to publish your content in different formats in different channels as well, facilitating a multi-channel approach to marketing.
This makes Contentful a flexible platform that can meet a range of different content requirements, but it is admittedly more complicated than the traditional approach to website management.
WordPress
WordPress is a traditional CMS that provides a more straightforward approach to managing your website. You can use WordPress to build sophisticated, dynamic sites with a simple, user-friendly set of tools.
While most businesses use WordPress in the traditional way, the platform can be leveraged with a headless approach as well, allowing it to match the scalability and multi-channel capabilities of solutions like Contentful.
WordPress gives you the flexibility to choose how you’d like to develop your website, based on the complexity and size of the project, and the objectives you’re trying to achieve. In the likely case that you’re working with a web design and development agency, that can all be handled for you by your partner.
The Scalability of Each Platform
Your business will grow and evolve over time, so you need a platform that can quickly and easily scale up with new features and functionality. You also need to ensure the platform can handle high volumes of traffic and maintain performance as your audience grows. That’s why scalability is one of the most important aspects to consider when choosing a CMS.
How Scalable is Contentful?
One of the main benefits of a headless CMS is that the infrastructure allows you to grow your digital presence rapidly, on a large scale.
The back-end offers easy customisation, and the cloud-based nature of the platform allows you to scale up dynamically whenever you need to.
Its multi-channel capabilities also inherently promote the idea of developing your content in different formats at a larger scale, while always maintaining consistency. This enables you to produce individual pieces of content once and easily repurpose them across different channels a number of times, saving valuable time and resources.
This can all be done without any concerns over technical issues like server capacity or network bandwidth, because the platform is delivered in a software-as-a-service (SaaS) model.
How Scalable is WordPress?
WordPress is a highly scalable platform in its own right, currently used to power the websites of some of the largest and most successful businesses in the world.
The platform is agile and scalable enough to grow seamlessly alongside your business and adapt to your changing requirements, whichever way you decide to use it.
As mentioned earlier, taking the headless approach with WordPress can provide the same enhanced scalability and pervasive multi-channel capabilities as Contentful, if you require those aspects from your CMS. This can also deliver benefits with speed of development and time-to-market, saving you valuable costs with your agency partner.
Expanding your WordPress site with the more traditional approach is made even easier than most other CMSs as well, thanks to the platform’s unique block-based editor. This is a method of building websites that provides great benefits in the areas of flexibility, efficiency, and ease-of-use.
WordPress also allows you to continually enhance your site with new features and functionality through bespoke development, with almost no limitations on what can be achieved.
Ease-of-Use
Like all technology, some tools are more approachable for the majority of users, while others will require some existing skills. This makes ease-of-use a key part of your criteria when selecting a platform to manage your website. You’ll be using it almost every day, after all, so you need to be comfortable with it.
How Easy is Contentful to Use?
While Contentful being solely a headless CMS does have its advantages, such as scalability and customisation, this approach also creates some challenges for the average user.
For example, adding content to Contentful can be difficult because it doesn’t provide you with a way to preview how your content will look in the front-end of the website.
Contentful doesn’t have a simple editing interface on the front-end, so there’s a much higher risk of error with this platform than with most others.
Granted, Contentful’s user interface (UI) is well structured and intuitive, but it’s also known for being more difficult for non-technical users than platforms like WordPress.
Handling the API rules is also complicated without the help of an experienced web development team. If you’re working with an agency, you may end up calling on them regularly for tasks that you could likely handle yourself in other CMSs.
How Easy is WordPress to Use?
Conversely, WordPress is renowned for its simplicity and ease-of-use. Even if you don’t have any existing knowledge of coding or content management, WordPress is very approachable and easy to learn.
When you first get started with WordPress, virtually everything you need to set up and manage your website will be readily available within the platform.
Publishing, managing, and editing in WordPress are all quick and convenient, thanks to an intuitive back-end that provides you with everything you need to build out a content-rich website.
Thanks to this ease-of-use, most of the people within your team will be able to use WordPress, allowing you to share the responsibility of the daily management and running of your site.
It is worth noting that taking a headless approach with WordPress does also require experienced web developers to be able to manage the platform though.
Security
Security should always be a top priority with any software you introduce into your business. If you’re considering a CMS that seems like it could be unable to provide the enterprise-grade security you need, it’s wise to continue looking for more reliable alternatives.
How Secure is Contentful?
As a cloud-based SaaS product, Contentful comes with useful in-built security features, including HTTPS data encryption, role-based access controls, and multi-factor authentication.
Headless CMSs also take a different approach to security compared to traditional platforms like WordPress. Its use of APIs allows you to control access to your content through a token-based authentication system, and it uses industry-standard encryption and secure storage measures to protect your data. With that in mind, Contentful should be seen as a very secure and robust platform.
How Secure is WordPress?
WordPress is a secure, platform. To find proof of this, you only need to look as far as the wealth of global enterprise businesses that have chosen WordPress as their CMS.
As with any software, though, there will always be vulnerabilities or potential risks that can arise in certain scenarios. For example, WordPress regularly releases updates to its software, and failing to test your platform upon these releases could lead to bugs or security issues creeping in. Similarly, certain plugins can create security problems if taken from the wrong sources or left untested for too long.
Finding an experienced agency partner you can depend on is usually a wise move to reinforce the security of your website. That partner will also be able to support you with important related services like hosting, maintenance, and ongoing optimisation.
Cost and TCO
Your CMS also needs to deliver good value for money and a low total cost of ownership (TCO).
To understand your long-term TCO, you’ll need to take into account things like license fees, hosting costs, maintenance, bespoke development with your agency, and more.
Contentful’s Initial Costs and Ongoing Investment
Contentful has basic and premium pricing plans for businesses, although you can use the platform for free to see if it’s a good fit first.
The basic plan starts at around £250 per month and supports up to twenty users, so it’s only suitable for small businesses. The premium plan is priced based on the resources you’ll use, such as number of users, API requests, and storage. You can usually expect this to start at around £450 per month.
However, as mentioned earlier, most businesses will require a lot of support from an agency to get the platform set up in both the back-end and front-end. You’ll likely need ongoing work from an agency to ensure you can use the platform to its full potential as well, which won’t come cheap.
All these things tend to add up to a high TCO over time, making Contentful less cost-efficient than some of the other CMSs around today.
WordPress’s Low TCO
WordPress is one of those solutions that is far more cost-efficient than Contentful, with a much more reasonable TCO.
Its software is open-source and the platform free to use. This means your initial costs are limited to just hosting, agency fees, and any other support you may need once your site is live. Plugins and extensions of the platform are licensed and paid for separately.
As WordPress is such an intuitive and easy-to-use platform, it’s also affordable to run it and manage it, even if you do use an agency to handle that for you. This includes any bespoke development or customisation requirements you may have, which experienced agencies can often deliver with a very fast time-to-market as well.
Which Platform is Right for You?
Both these CMSs will enable you to build sophisticated, high-performance websites that will support your business goals and allow you to gain an edge over your competition.
As you’ve seen throughout this comparison article, they each have their strengths and weaknesses, as do all the other CMSs available today. That means you need to base your decision on which one is the best fit for your specific business.
For example, a headless CMS, whether that’s Contentful or WordPress, may be too complex in many cases. But if you’re looking to execute a holistic multi-channel marketing strategy, it might be the right choice for you.
In the early stages of your evaluation process, it’s crucial to carefully consider your own unique requirements, objectives, budget, resources, agency relationships, and various other factors.
In order to make the right decision between two CMSs, you need to understand which one will be more suitable to deliver on your needs and expectations, both in the immediate term and for years to come.
Still not convinced? Discover five key benefits of WordPress’s industry-leading scalability in our related article here.
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Digital Business
9 February, 2023
10 Tips to Improve WordPress Security and Minimise Risks
Cyber security and data protection should be top priorities for your business right now. Of course, this is particularly important for large businesses, and those in strictly regulated industries like financial services, where the outcome of a cyber attack or data breach can be catastrophic.
As these security concerns continue to intensify, you must be increasingly careful and vigilant about the technology solutions you use. You should also take more proactive steps to ensure everything in your tech stack is built and managed in a way that minimises your risks.
When it comes to WordPress, there’s a common misconception that the platform isn’t secure enough for large businesses. This misunderstanding tends to come from the fact that it’s free-to-use, so it was originally more popular among smaller independent businesses and B2C blogs.
Today, however, WordPress is the world’s most popular content management system (CMS), and for good reason. Considering a significant percentage of that user base includes global enterprises, you’d think such popularity would be enough proof that it’s a secure platform.
On the contrary, large businesses still ask us on a regular basis, “Is WordPress secure enough for us?”
Is WordPress Secure?
The answer to that question is, yes, WordPress is a secure, stable platform, even in its “out-of-the-box” state. WordPress’s core code is thoroughly tested and quality-checked by a team of security experts continuously. Not only that, but the same team regularly releases security updates and reinforces any potential weaknesses before they can be capitalised on by cyber criminals.
In fact, the speed at which security updates are implemented in WordPress is arguably the fastest in the world today when compared with other CMSs.
Additionally, WordPress is open-source software, meaning all its code is available to the public. Users are constantly suggesting changes and updates, often to fix bugs in the code and minimise opportunities for cyber criminals. This keeps the platform safe and secure for everyone else.
But while WordPress does have the ongoing support of some of the most talented and devoted developers in the world, it’s not immune to security vulnerabilities. No software is, unfortunately.
That’s why it’s important to be aware of, and work with, some fundamental best practices for security. Listed below are some steps you can take to further strengthen the security of the WordPress CMS.
Best Practices to Strengthen WordPress Security
1 – Secure Hosting
The hosting service you choose for your platform will determine how secure and well protected your data will be.
It goes without saying that WordPress should be hosted in a secure environment, overseen by an experienced provider who prioritises security within their services.
Some things you should consider essential for a hosting provider include:
Before choosing your hosting provider, do plenty of research to ensure they’re able to provide these measures. Most businesses will work with a development agency partner for WordPress, and that agency should be able to help you with this process.
2 – Back-Up and Disaster Recovery
Following on from the previous point, any good hosting provider should also offer back-up and disaster recovery services. These are like safety nets that will allow you to protect, save, and recover all your data in the event of any losses.
3 – Be Careful with Plugins
Plugins are a great way to enhance the WordPress platform with new capabilities and features. But you should only ever use plugins from reputable, credible sources, otherwise you could experience security problems.
It’s also important to keep all your plugins regularly tested, maintained, and updated. Again, this is an area where a WordPress agency partner will help you.
4 – Always Keep Your Platform Updated
When you’ve built a website with WordPress, you’ll often receive software updates from the platform. Any time this happens, it’s because a bug has been fixed or some improvements have been made to the software.
Keeping up with these updates is so important from a security perspective, because they’re designed to keep your site secure. By letting your site run on an outdated version of the platform, you leave yourself at risk of a known issue being exploited by a cyber criminal or some malware.
This is another thing that a good agency partner should take care of for you, so you don’t need to worry about keeping your platform up-to-date.
5 – Never Auto-Update Your Plugins
You have the option to enable auto-updates within your WordPress platform. While this may seem like an easy way to keep your CMS up-to-date, doing so can create technical issues and security risks that simply aren’t worth the convenience.
Each plugin you use will have its own button for you to turn auto-updates on or off. Any good agency will advise you to turn those auto-updates off and instead opt for a more secure approach to your updates, to maintain the resilience of your platform.
6 – Use Security-Specific Plugins
Another way to reinforce the security of WordPress is by implementing security-specific plugins like WordFence, Sucuri, or Defender Pro.
These handy tools will do a lot of the hard work for you, monitoring your platform and spotting potential vulnerabilities so you can fix them before they’re allowed to have any negative impact.
7 – Enable SSL
A secure sockets layer (SSL) is a protocol which encrypts the transfer of data between your website and your users’ browsers. Enabling SSL makes it more difficult for cyber criminals to steal or compromise data online. Don’t worry, though, as this will be taken care of by your hosting provider as a standard practice.
8 – Avoid Tools that Open Direct Access to Your Site Database from the Dashboard
Some tools and plugins will enable direct access to your site’s database from within your CMS dashboard. While this can make certain aspects of website management easier for you, it also creates security vulnerabilities. This is something you should always avoid, because these additions are often severe security risks.
9 – Encourage Your Users to be Mindful of Security
The biggest security risks, and many opportunities for cyber criminals, come from unsafe user behaviour, poor platform maintenance, and badly built sites.
Your behaviour, and the behaviour of your end-users – and your agency – should always be mindful of security. If it’s not, sooner or later you’ll encounter problems. Some security best practices you can introduce include making strong passwords compulsory for all users and implementing measures like two-factor authentication.
10 – Find a Trustworthy Agency Partner to Support You
We understand that following all these steps sounds like a lot of work. Of course, when you’ve got your own job to focus on, the last thing you need is to be spending time struggling through complex website security processes.
That’s why it’s so valuable to find a reliable, trustworthy agency partner when using WordPress to build and manage websites. A good agency will ensure everything is secure and up-to-date for you, so you can spend more time providing outstanding services and experiences to your customers.
It’s always worth taking time to find an experienced agency with a strong track record of building robust, secure sites, to give you the peace of mind you deserve. That means they should handle your secure architecture, testing, monitoring, updates, and ongoing support for you as part of their services.
Being Truly Secure is an Ongoing Process
When you’re selecting a content management system (CMS) to build critical digital assets like your website, security must be a top priority. It’s for that very reason more and more large businesses are looking to WordPress as their platform of choice.
However, it’s equally important to choose an agency you can trust, and one that has these security best practices incorporated into their approach. This doesn’t just stop at the delivery of your website, either. True security is a constant ongoing process, and your agency partner should help you through that.
Following the tips listed here will give you everything you need to build a resilient, secure website on WordPress, suitable for the enterprise.
Interested in learning more about WordPress? Discover how a global enterprise achieved game-changing results by using WordPress to build a secure, innovative, bespoke solution. Check out the story of RedeWire from Rede Partners LLP here.