As part of our web design series, we recently explained the process we follow when designing the UX of a website. If you’ve not read that already, it will be useful to go and have a look first before reading this article.
A study by Forrester Research has found that a well-designed UI has the potential to increase your website’s conversion rates by up to a 200% while UX design could raise conversion rates by a staggering 400%.
Whether you’re working with a web design and development agency or an independent designer, this process is equally important. Nailing the UI design process is a crucial step towards producing a website that will maximise engagement with your target audience and help you achieve your business goals.
So, let’s take a detailed look at how to run a successful UI design process.
User Interface (UI) Design at a Glance
The UI design process is the creation of the visual design elements of your website. Think about UI as the way in which you convey your brand’s visual identity and bring your UX to life. The UI is there to facilitate the UX.
How Does the UI Design Process Work?
Earlier in the process, we recommend conducting a visual exploration exercise, using mood boards to gain a clear understanding of how your brand will be conveyed and how your website will look and feel.
That visual exploration phase of the project is a pre-cursor to your UI design, as it creates the visual identity of the website, including use of colour, font, blank space, buttons, and more. Some agencies do this as part of the UI phase, but here at SoBold we like to keep it as its own stand-alone phase. You can learn all about the visual exploration phase and how it works here.
After you’ve been through the UX design process, you’ll have approved a set of wireframes, which give you a blueprint of your website’s structure and flow before anything is built properly.
Once you’ve approved those wireframes, then the visual design created with the mood boards will be applied to bring them to life. This is essentially how you create your UI.
Your agency will typically begin with the design of your website’s homepage. Like each phase previously, you can expect this UI design process to be collaborative. Be prepared to have all the stakeholders available to provide feedback to your agency, and work with them to perfect the design when it’s combined with the wireframes.
Once the homepage is approved, your design will then be applied across all the pages of your site. Again, this is an iterative, collaborative process based on feedback and revisions.
Responsive Design Testing
On completion of the desktop designs, your agency partner will work on designing the site across multiple break-points. To ensure your site is responsive across all the most popular devices, the following break-points should be tested as a minimum:
- 1,920px – This covers most external computer monitor sizes
- 1,366px – This covers most laptop screen sizes
- 992px – This covers most Notebook and iPad devices
- 768px – This covers most other tablet devices
- 375px – This covers most smartphones.
You’ll then reach the exciting part, where your website is fully designed for you to view, test, and play around with. Once you’re happy with the design across the different break-points, your agency partner will be ready to prepare the design for a development handover.
What Does Effective UI Design Involve?
Good UI design is something that should feel seamless and almost invisible to your visitors when they land on your website. The aesthetics and visual style should be simple and engaging, while not distracting from the UX.
These days, you only have a matter of seconds to make a positive impression that can retain your visitors’ attention, so it’s crucial you don’t over-complicate things. But what differentiates good UI from bad UI in practical terms?
Like with UX design, there are some best practices you can follow to ensure your website has an effective, attractive UI.
Follow these guidelines to create a UI that delivers the desired experience for your visitors and supports your website’s strategic objectives:
- Keep your design simple and your content succinct
- Prioritise the preferences and best interests of your target audience
- Make your design elements as clear as possible
- Maintain consistency
- Ensure your brand, and your company’s identity, have been accurately represented through the design
- Use power of visual imagery to capture and retain your visitors’ attention
- Make your call-to-action as strong and compelling as possible
- Don’t create anything that interferes with the goals of your UX.
Check out our related article for seven helpful tips to ensure your website is designed with great usability here for additional guidance.
The Importance of Accessibility
Accessibility is the practice of making technology as easy to use as possible, and fully accessible to everyone. While web accessibility is largely intended to help people with disabilities gain better usage of technology, it’s also much broader than that.
There are people who have difficulty using certain types of, or aspects of, technology who don’t have a disability. For instance, someone with deteriorating eyesight may find it difficult to read small text on a smartphone screen.
It’s also important to ensure your website is as easy to use as possible for the average person as well, because you should always strive to deliver the best possible UX for all your visitors. Accessibility is a key driver of this.
The Web Content Accessibility Guidelines (WCAG), which are used to define what constitutes good accessibility, lists four key principles of web accessibility that should be followed by all websites.
This means your website must be:
- Perceivable
- Operable
- Understandable
- Robust.
Web accessibility is an important topic, so we’ll talk more about that in a separate article. For now, it’s worth noting that any web design and development agency you work with should consider accessibility a top priority when designing the UI of your website. If they don’t, you should challenge them and ask why not.
Here at SoBold, this is built-in to all our design processes. We believe that all technology should be inclusive and equally available to everyone, regardless of their physical ability, location, personal background, or any other factors.
Some design best practices that we’d recommend you always follow to ensure your website is fully accessible, from a UI design perspective, include:
- Use contrast and blank space to make your content easy to perceive
- Use bold colours
- Use font sizes no smaller than 14px for desktop and 13px for mobile across the whole site (although, this does depend on the font you use)
- Use headings and structure correctly to organise content clearly on each page
- Make all your content easy to both see and hear
- Write all your copy in plain, simple language
- Avoid any flashing or blinking imagery or video content
- Write simple, clear, and helpful error messages.
Preparing Your Website for Development
As you can see, UI design is mainly a case of applying the visual design that was created with the mood boards to your UX wireframes with the agreed flow. Good UI is no more than a clean, simple design that accurately represents your brand identity. While it sounds straightforward, it’s important to remember this is just one phase in the holistic, end-to-end process of web design.
To conclude the design process after the UI is complete, your agency will prepare your site’s designs for development. To learn how this process works, understand what to expect, and ensure your own web development process runs smoothly, read our next article in the series here.
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UX Design
11 July, 2022
Speak our language: UX/UI Glossary
For designers, it’s almost an impossible task to effectively deliver a project without understanding the joint language of design. This terminology and jargon can often get thrown around in meetings, although it’s good practice to read the room and speak a mutual language it’s good to get a little insight. Below is a glossary of essential UX/UI terms grouped into topics.
General terms
Accessibility
A measure of a web pages usability for a range of people, including people with disabilities.
Design system
A document that houses design components and styles to use across a website or product, ensuring consistency.
Design thinking
The process of creating and executing strategic ideas that solve problems.
Flat design
A form of design that focuses on minimalism using 2D elements and strong colours.
Human-centred design
An approach that finds solutions with a human perspective in every step of the design process.
Information architecture
Or otherwise known as a sitemap, is the structural design of information.
Landing page
A stand-alone page that a person lands on after clicking from a digital location.
Onboarding
A flow that guides the user through a set of instructions such as choosing preferences, product usage and UI elements.
Responsive design
A design and usability process that adjusts content based on the device screen size.
UI Design
This determines how an interface will look and guide the user on how to interact with a product such a colour choices and layout.
Usability
The quality of the start-to-end user experience.
UX Design
The process of determining how a digital product should work based on relevant user research and best practices.
Acronyms
CTA (Call to action)
A graphical component that guides the user through the main flow and encourages them to take a specific action. Normally it will be the element that stands out most on a page.
CWV (core web vitals)
Are three metrics that score a user experience loading a page, those are: how quickly content loads, how quickly a browser loads the webpage and how unstable the content is as it loads.
GA (Google Analytics)
A web analytics service offered by Google that tracks and reports web traffic.
KPI (Key performance indicators)
A Performance measurement approach based on certain metrics over a certain time period.
MVP (minimum viable product)
A version of a product that is released with just enough features that deliver on the initial user needs to then improve and develop further.
PM (Project manager)
A person that leads a team in order to achieve all the project goals in a set of timelines.
SVG (Scalable Vector Graphic)
A two-dimensional vector-based graphical element that is scalable and widely supported across the web.
SWOT (strengths, weaknesses, opportunities and threats)
A marketing tool that identities assess your business and analyse your competitors.
Design Process
A/B testing
A UX method that involves showing two versions of a specific page or product to see which one works better.
Card sorting
A technique that can be used by both UX designers and users that help determine the information architecture of the product based on logical ordering.
Cluster mapping
In other words, an affinity diagram is for sorting UX user findings into organised sets to lay down the foundations for desirable features.
Competitor analysis
A research method that shows strategic insights into a competitor’s features, functions and even visual positioning.
Eyetracking
A study that allows researchers to evaluate the movements of a particular user when they are using a product.
Focus group
Typically a researcher will talk to a group of people to find out opinions and generate ideas on the product or service.
F shaped pattern
Is a layout designed to guide the user’s eye to specific information based on human behaviour.
Mockup
A visual representation of a product in an environment could be a concept or the finished product.
Moodboard/style scape
Is a collection of visual inspiration gathered from an initial concept to visually communicate an idea.
Prototype
Is an early version of a product that is simplified to test main user journeys and functionalities.
Sketch
There will always be a place for pen and paper. At this stage in the prototyping process, a researcher can quickly come up with design solutions and compare them to determine the best one.
Storyboard
A visual way of communicating the user journey.
Usability testing
An approach that is done typically throughout the whole design process, ensuring that the product has ease of use and matches the user’s requirements.
User flows
A flow that represents a users task from an entry point to a desirable end one.
User interview
A one-on-one chat that can gather information for a user persona and insight on their behavioural habits on a product and or service.
User journey
Like the user flow, a user journey is a route that maps out their journey from beginning to end, the difference is that a journey includes emotions and behavioural choices.
User Stories
A narrative-based resource that sums up the patterns of how they interact with the product, focusing on motivations and frustrations.
Wireframes
A low-fidelity design that focuses just on structure and layout without clouding the mind with visuals. Its purpose is to ensure the interaction between user and interface is solid.
Design elements
Breadcrumbs
A layered component that allows users to navigate through multi-level pages.
Contrast Colour
Ensuring there is enough visibility between two colours to the layer or text is legible and ideally meets WCAG standards.
Grid
Is a layout system with rows and columns, making it easier for designers and developers, also for making clean and symmetrical interfaces for users.
Layout
The order of certain content such as text and images are laid out on a page.
Navigation
An organised hierarchy of information allows the user to find the information they are looking for.
Typography
Typeface or Font. there is a difference. A Font is a weight or variation of a typeface and typography is the arrangement of those styles to ensure it’s legible and appealing.
White space
Or negative space is the strategic positioning of elements on a page so they have room to breathe and for people to absorb content.
Widget
A self-contained design component that has certain functionality.
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Digital Business
5 January, 2023
WordPress vs Sitecore – Comparing Both Content Management Systems
Large businesses and enterprises in need of a content management system (CMS) today are spoilt for choice, because there are plenty of excellent platforms available. From WordPress to Sitecore to Drupal, the technology currently on offer is highly intelligent and intuitive.
But so much choice can make the task of finding the right CMS for your own specific business complicated and time-consuming.
Selecting a CMS is an important decision that requires a lot of research, followed by careful evaluation of all the various options. Of course, those processes can be very time-consuming. When you’re already extremely busy juggling dozens of other priorities, it’s challenging to give this the attention and effort it deserves.
To solve that challenge, we’ve done the bulk of the hard work for you. In a new series of articles, we’ll provide you with direct, objective comparisons between some of the leading options for CMSs, helping you relieve the headache of researching and evaluating them yourself.
In the first article of this series, we’ll be looking at the comparison between Sitecore and WordPress.
How Does the Security Compare for Both Platforms?
As we face ever-increasing concerns with cyber security, data protection, and various other digital challenges, finding a platform with robust security should be a top priority.
Sitecore Security
Sitecore has a reputation of being the leading CMS for large businesses, guaranteeing an enterprise-grade experience that includes a high level of security.
Sitecore’s security is also strengthened by the vast range of in-built features within the platform, which we’ll discuss in more detail later. There’s no need to purchase more third-party software or plug-ins to enhance its functionality, which means you won’t be creating any additional vulnerabilities or risks. The platform also receives frequent security updates which bolster your protection even further.
If security is a concern for your business, Sitecore should be high on your list of potential candidates for a CMS.
WordPress Security
For a long time, many people believed the misconception that WordPress isn’t secure enough for large businesses. However, industry leaders such as global investment firm Blackstone, the NHS in England, global research and advisory leader Forrester, and multinational bank Standard Chartered now use WordPress for their CMS. This goes a long way to proving that wrong.
In fact, WordPress is already a secure, stable platform out-of-the-box. So, where did this myth come from?
Well, vulnerabilities can arise in certain scenarios. Firstly, strong security with any technology is dependent on a well-managed hosting environment. If you have WordPress hosted in a secure environment from an experienced provider, with proactive security measures in place, your risk will be extremely low.
Secondly, plugins are something to be cautious of when it comes to security, both in terms of where they come from and keeping them properly maintained. Security threats will be minimised if you only use plugins from trusted sources. You should also ensure you always keep them tested and updated, ideally working alongside security-specific plugins like WordFence.
We appreciate this may sound like a lot of work. That’s why all the examples of the businesses succeeding with WordPress have the support of an agency partner who ensures all these things are taken care of during the development stage. It’s worth noting, though, that this will also be the case when adopting any CMS in a business setting.
Which Platform is More Scalable?
One of the most important aspects of a CMS is its scalability. A CMS is a long-term investment, and this is one of the most influential factors in determining whether that investment will be successful or not.
You’ll need to ensure your site can evolve as your business grows and your needs change over time. This will require an infrastructure that can quickly and easily scale with more pages, additional functionality, and perhaps even more sites, without the burden of hefty costs for more development work.
How Scalable is Sitecore?
Sitecore is designed specifically for large businesses, so its scalability is up there with the very best. Sitecore is a robust platform that allows your digital presence to grow seamlessly as your business grows, even if you need to build multiple sites to serve different groups of users in different languages.
How Scalable is WordPress?
WordPress is another highly scalable platform. Despite some still mistakenly believing that WordPress is suited to smaller businesses, you can use the CMS to build sophisticated, industry-leading sites. Like Sitecore, WordPress is agile and scalable enough to grow alongside your business and adapt to your changing requirements.
How Capable are these Content Management Systems?
The main purpose of a CMS is to provide a software-based infrastructure upon which you can build and manage websites and applications. While most CMSs are similar on the surface, with the same fundamental functionality, they each have unique features and capabilities that differentiate them
For example, one critical indication of quality for a CMS is how easy it is to use. Once you’ve adopted a platform, you and your colleagues will need to feel immediately comfortable using it on a daily basis. If a CMS can’t provide good usability, it’s probably one you should avoid.
Sitecore as a Content Management System
Sitecore is actually considered a fully managed ‘digital experience platform’ that comes with more capabilities than the average CMS.
Most of its best features are readily available as soon as you begin using Sitecore. That allows you to get a high quality site live very quickly without additional work within the platform.
However, Sitecore typically provides quite hierarchical, complex workflows that might be frustrating for small or agile teams. This can also create longer development cycles than usual, giving you a slower time-to-market than more intuitive systems like WordPress.
WordPress as a Content Management System
WordPress is easily the most popular CMS in the world right now, with around 45% of all websites built on the platform. One of the main reasons for that is its ease-of-use, with simple and efficient content management
This usability allows you to get up-to-speed quickly and share responsibilities across several members of your team, even if they have no previous content management experience.
WordPress also makes it convenient to edit content on a page-by-page basis, saving you valuable time, with its block-based design an ideal method for customisation and site management.
How Much Personalisation do they Provide?
The ability to customise and tailor your site’s content to your target audiences is more important today than ever before, with so much of modern business now taking place online. Therefore, this is another important point to consider when choosing between your various CMS options.
Personalisation in Sitecore
When compared with other platforms, Sitecore’s personalisation is excellent. Sitecore will provide you with a great deal of control over the structure and design of your pages, allowing you to tailor your user experience and drive greater performance for your site.
This is particularly useful for larger businesses with high volumes of potential site visitors, delivering competitive differentiation and driving increased conversion rates.
Personalisation in WordPress
WordPress is also highly customisable. You can use its flexibility to get creative with your design, and build bespoke features and functionality to better engage with your audience.
There’s not much to separate Sitecore and WordPress in this area. The gap in personalisation becomes even smaller if you find an experienced agency with WordPress-specific expertise to help develop your site and improve your customer experience.
Integrating with Other Systems
Before your business invests in any digital platform, it’s important to ensure that technology can integrate easily with your existing software. Whether it’s your customer relationship management (CRM) or any other marketing systems, any digital tools you currently have should ideally be compatible with your new CMS.
How Sitecore Integrates with Other Systems
Sitecore integrates well with other systems. It allows you to achieve out-of-the-box integration with most of the leading CRM software, and plenty of other digital tools and platforms.
How WordPress Integrates with Other Systems
WordPress tends to be the easiest platform to integrate with your existing systems, because most brands and other SaaS products have already made themselves compatible.
This means you can deploy WordPress with minimal disruption, regardless of whether you’re building a new site from scratch or migrating your current site from a different CMS.
Total Cost of Ownership (TCO)
Of course, you’ll also want to ensure you’re getting a solution that will deliver good value for money. With a CMS, the total cost of ownership (TCO) can vary greatly from one platform to another, due to factors like licensing fees and update-driven maintenance.
Sitecore Initial Investment and Ongoing Costs
Sitecore is an expensive option, even if you have a large budget to work with. You’ll be required to purchase licences for the platform with an ongoing renewal fee each year. These licenses come in tiers, so if you want to access the full range of benefits from Sitecore you’ll have to opt for the most expensive offering.
On top of that, you’ll also need to account for development costs with an agency, hosting costs, maintenance and support fees, and various other expenses that give Sitecore a very hefty total cost of ownership (TCO).
Furthermore, Sitecore requires ongoing management and maintenance to handle regular large-scale updates to the platform. When updates occur, new versions of the software come with a big price tag and may cause you to pay for additional development work to get your site up-to-speed.
However, this could be a worthwhile investment if Sitecore’s features and capabilities are necessary for your specific requirements. If you’re looking for a quality, trustworthy enterprise-grade platform, Sitecore can justify the cost.
WordPress TCO and Value
Conversely, WordPress is a much more cost-effective solution with a drastically lower TCO. Licenses for WordPress come at no cost and the software is entirely open-source. That means your implementation costs would be limited to just hosting, agency fees, and post-deployment support.
If you decide to use any plugins or extensions of the platform, these will be licensed and paid for separately. However, businesses rarely need to bolt on many new tools or capabilities because WordPress is such a feature-rich platform already.
When WordPress is updated, unlike Sitecore, managing and testing your site can be done in just a few hours at a much lower cost.
A Word on Agency Partners
One thing both Sitecore and WordPress have in common is the small selection of platform-specific agencies who can build high performance sites for large businesses using this technology.
A CMS becomes far easier to use, and easier to drive strong return on investment (ROI), if you have a specialist partner supporting you.
Finding an agency with the necessary experience and expertise to help you leverage these platforms to their full potential should be another important influence on your choice. From integration, to development, to maintenance, all the benefits and advantages of the platforms will require an agency to help you fully unlock them.
How to Make Your Decision
So, with all that information, how can you decide between the two?
Both of these platforms are excellent options that would serve most businesses extremely well. After all, there’s plenty of good reasons why some of the biggest companies in the world use Sitecore and WordPress.
Ultimately, when looking for a CMS that’s the right fit for your specific business, you should make a detailed assessment of your strategic objectives, unique requirements, budget, users, and other important factors. Use that to determine which solution is most capable of meeting those needs.
If you still need more help working through this process, read our comprehensive guide to understanding and evaluating the enterprise options for large businesses here.
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Company Milestone
28 August, 2017
SoBold has become the exclusive digital partner for Clanwilliam Group
As of September 2017, SoBold has become the exclusive digital partner for Clanwilliam Group.
About Clanwilliam Group: Clanwilliam Group, headquartered in Dublin, Ireland, operate a number of industry leading brands in the private and public healthcare sectors across the Republic of Ireland, the UK, Australia, New Zealand as well as other worldwide locations. Formed in 2014, Clanwilliam has rapidly expanded in size, now with over 15 brands under the Clanwilliam Group umbrella. Clanwilliam is driven to establish itself as a global group of highly synergistic healthcare technology and services businesses.
About SoBold: SoBold Digital Marketing, founded by Managing Director Will Newland in 2014, work with companies and brands deriving from an impressive multitude of sectors including Healthcare, Fitness, Luxury, Hospitality and more. With a growing portfolio of over 80 brands, SoBold has a proven track record of delivering expertly crafted digital marketing solutions to help small and medium sized businesses grow and flourish.
We are delighted to become Clanwilliam Group’s exclusive digital partner. Clanwilliam is rapidly increasing their reach in the Healthcare sector and we at SoBold are proud to work with them to implement a powerful digital strategy.
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Digital Business
29 March, 2023
Just How Scalable is WordPress?
When looking at content management systems (CMS), scalability refers to the ability to expand and grow your site with more content, capabilities, features, and functionality.
Your CMS is a long-term investment, and its scalability will have a strong influence on whether or not that investment is successful.
“When sustainable business growth is a top strategic objective, you need full confidence that your web presence can seamlessly scale and evolve to support that growth.”
This requires a platform that allows you to quickly and easily create new features and functionality. Ideally, you should be able to do this without having to invest significant time and resources into additional costly development work.
WordPress is One of the Most Scalable Platforms Around
Evidence of WordPress’s great scalability can be found in the fact that almost 45% of the world’s websites are built on the platform. That includes global enterprises such as investment firm Blackstone, research and advisory leader Forrester, the NHS England, and leading pharmaceutical company Hutch Med.
This is because WordPress websites can seamlessly scale as your needs change and your business grows. You can easily add a high volume of new content to your site at speed without compromising on quality.
WordPress is also renowned for how easily you, or your development partner, can build bespoke features and functionality, so your site can keep evolving with new capabilities to support more advanced requirements.
“No matter the size or complexity of your site, WordPress can provide fast, intuitive development capabilities with ongoing growth acting as a natural outcome.”
Using WordPress at Scale
Developing, managing, and maintaining a high-performance website at scale is a complex challenge. For that reason, it’s important to work with an experienced web design and development agency who can enable continual growth and support you through it.
Part of your agency’s services will include configuring your platform, and building your site in the back-end, in a way that encourages long-term scalability. We’ll explain our own approach to this in more detail in the next section. But first, let’s look at some of the fundamental ways to use WordPress at scale:
Bespoke Features and Functionality
If you want to build out your website with new capabilities, WordPress stands above all its competitors thanks to its ability to develop bespoke features that are unique to your site.
WordPress is built on PHP, which is the most popular development language around, as it’s currently used by over three quarters (77.5%) of all websites with a known server-side programming language. With PHP, WordPress has a significant advantage over other CMSs, because it allows you to create virtually anything and integrate it with the platform.
WordPress Plugins
WordPress also comes with a vast range of plugins, which can help with adding to, and enhancing, the existing functionality of your site. Plugins are an essential aspect of WordPress development, but it’s crucial that you only choose the most reputable, tested, and proven plugins.
Your agency partner should be experienced in this plugin selection and use their past experience to recommend the best ones to use for your specific requirements. Your agency partner should also be able to advise you on how plugins will scale with increases in website size or traffic volume to help preserve your site’s performance.
Using plugins that are not regularly updated, or that come from unknown development owners, could harm your site by making it heavier, slowing down your page loading times, and possibly even creating security vulnerabilities.
Using a particularly large number of plugins is another situation that could result in slower loading speeds or other performance issues. Be mindful that use of plugins can reduce the bespoke development time needed to build your site, and the use of too many plugins could cause performance issues. If you find yourself in this situation, it could be an indication that your development partner might actually be taking shortcuts.
The Importance of a Trusted Partner
Whether you’re using plugins or building new bespoke features, your agency will be able to take care of all of these crucial aspects of your development for you. Their support and guidance will ensure you can expand your site freely without running into any technical issues.
Once you have everything you need in place, your agency will then be able to accelerate the speed at which you can scale moving forward. A great agency partner will also provide you with ongoing education and support, allowing you and your team to build your site out easily and efficiently by yourself too, whenever you want or need to.
Taking a More Scalable Approach – Building with Blocks
While many agencies still use a more traditional method of developing sites with WordPress, taking a block-based approach provides even greater opportunities for dynamic scalability.
As an alternative to the time-consuming practice of inputting text and images into a rich text editor in your CMS, the block-based approach allows you to create each page on your site more easily with a set of pre-built components.
Components are blocks of code with pre-defined style and input types. You can use and re-use these components across multiple pages of your site to scale it at a much faster pace. Any time you want to create a high volume of new content, you simply pick your already-built components and place them in the correct positions.
This is an approach that enables virtually limitless growth of your website at speed with a high level of quality and accuracy. Building components that can be reused across your site will also deliver added benefits like increased efficiency and reduced costs. This in turn provides you with more time to focus on developing better services and experiences for your site visitors.
The block-based approach to building websites is another way to make your WordPress platform leaner for better performance as well, because it removes the need for a bloated library of unnecessary plugins and features.
An Enterprise-Grade CMS
Scalability should be a key aspect of your criteria when selecting a CMS to build a website. Rapid growth and flexibility are crucial for your platform of choice.
Despite some still mistakenly thinking it might not be up to the task, you can use WordPress to build large, robust, high-performance sites at speed, and easily adapt them as your requirements change.
This arguably makes WordPress one of – if not the – best CMS options available today. When you look at some of the world’s leading businesses currently using the platform to great success, that argument becomes much easier to appreciate.
Like with any CMS, though, the key to successful scalability is having the support of an experienced, trusted agency partner behind you, ensuring you’re leveraging the platform to its full potential.
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Announcement
24 March, 2020
SoBold’s response to COVID-19
In response to COVID-19, we’ve put in place a number of measures at SoBold to make sure we can continue to provide our services to our clients around the world as well as do what we can to help contain the spread of the virus.
It’s helpful to reflect on the fact that we offer a service whereby the performance and outcome of work produced will not be affected at all.
We’ve moved to full-time remote work
SoBold has decided to close our office in London and have our employees work remotely until further notice.
We’re doing this in an effort to help prevent the spread of the virus because, while most SoBold employees are healthy and not in the high-risk category, we appreciate that is not the case for all of those around us, or in the wider community we live in.
We have a responsibility towards these people, including others who work in our building and those we come into contact with during each others’ daily commute.
We’ve set up enhanced support for remote work
We don’t believe it’ll cause much disruption to the rest of the team and business.
Most of our clients, for example, will be familiar with remote meetings; we regularly host virtual meetings between clients and SoBold.
All team members have access to reliable remote conferencing and workflow tools, so they can speak to anyone either within SoBold or outside of the organisation, whenever they need or want to.
This means we can continue to frictionlessly share and work collaboratively cross-functionally, with the ultimate goal of always delighting our clients and partners.
Free support to those directly affected by the closure of their businesses
We want to give back and help businesses and individuals that have been so badly damaged by the closure of their shopfronts, gyms, restaurants and other businesses in the hospitality industry.
We are offering free website help to these businesses during these tough times.
If you would like to get in touch with a team member about this, please email hello@soboldltd.com
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