Many businesses in the healthcare sector require some form of bespoke web development in order to remain competitive today. But entering into a bespoke development project can be a daunting challenge, with plenty of risks attached to it.
This article will answer your pressing questions about bespoke web development, and provide you with a step-by-step guide to set yourself up for success when approaching your own project.
In recent years, modern healthcare has been driven forward by great advances in technology. Organisations in the healthcare sector have leveraged cutting-edge digital technology to transform the way healthcare services are delivered for the better.
But with that positive change comes a shift in expectations to improve technology across the board.
Whether you’re a practitioner or a healthcare solution provider, you now must deliver your services to your end-users through the latest digital channels if you want to keep up with the rest of the industry.
If you’re unable to meet modern expectations for an effortless consumer-grade user experience (UX), your clients and partners will be left unsatisfied and may look elsewhere for a more convenient alternative. This can also apply to your internal systems and processes, as your employees also want intuitive digital tools in order to do their work efficiently and effectively.
To achieve this, you need a sophisticated website that serves your users in a way that’s specifically tailored to their needs and preferences, while also supporting your strategic business objectives. Given the complexity of the healthcare sector, that will likely require you to develop a website with bespoke features and functionality.
Of course, any website you develop also needs to be secure and compliant, and flexible enough to adapt as your business grows or healthcare technology trends continue to evolve.
Going Beyond the Basics with Bespoke Development
While a more straightforward, simple website may be sufficient for small and medium-sized businesses, such a limited approach will prevent companies in the healthcare sector from retaining clients and staying competitive.
If you’re struggling to deliver exactly what your clients or other users are looking for, particularly in an industry as technical as healthcare, you may need to build a bespoke website. This could include anything from:
- A bespoke client-facing website that represents your brand and provides direct access to your products or services
- An internal web portal, either for training employees or for networking and sharing of information
- A bespoke intelligence platform with powerful data and analytics capabilities
- A new content management system (CMS) that can provide greater flexibility and scalability for a portfolio of multiple sites
- A unique tool to transform inefficient manual processes into a simple digital platform
- A bespoke website that integrates directly with a wide range of other back-end tools and technology, such as your CRM system.
With a bespoke development project, the possibilities – and opportunities for innovation and growth – are virtually endless. You can discuss your current business challenges among your team, and then create something purpose-built to solve those specific challenges.
Of course, coming up with an idea for an exciting new site is the easy part. For many businesses, it’s an additional challenge to know where to go next. To make that easier for you, we’ve provided a simple, proven process here to help you plan and launch a bespoke web development project that will set you up for success.
A Process for Approaching Your Bespoke Development Project
Start with the “why” and think about what you’re trying to achieve
As touched on above, it’s important to have a specific reason for building a bespoke site. Whether it’s to achieve a strategic business goal, like customer growth, or overcome a prominent challenge, like inefficient processes, you need a clear purpose.
Determine exactly what you’re trying to achieve with your website and why it’s being developed. A big part of this will also relate to delivering on a specific need or solving a specific problem for your users as well.
Thinking of how it will help your users in a valuable way will make it easier to understand what sort of features and functionality you’ll require.
List all your requirements and use them to create a project brief
Once you’ve completed that first step, you’ll already see a list taking shape, with requirements for design, usability, capabilities, and so on.
Note down all those things your website needs to do and use that to create a project brief. This is a simple written document containing all the ideas you think are relevant to your site, including both functional and non-functional requirements.
The purpose of this is to make your request as clear as possible for the design and development agencies you speak to.
The more specific and detailed your brief is, the better, and that includes things like your initial ideas for cost and timelines. This will help ensure your agency will deliver what you’re asking for on time, within your budget, and matching your specifications. Without a clear, specific brief, you could wind up disappointed and maybe even over-spending.
Evaluate the options for a technology platform to build on
Most websites on the Internet are built using a content management system (CMS). This is almost certainly the type of platform you’ll want to use to create, edit, and publish all the content on your website and manage things behind the scenes.
Every business is unique, and every bespoke development project is different, so you need to use the work you’ve done in the previous two steps to help you select the right CMS.
By this point, when you’re evaluating platforms, you should already know your objectives, your requirements, your users’ needs, your budget, your existing technology stack, and so on.
Take all these factors and use them to determine which CMS is the best suited to deliver exactly what you want.
Something that’s important to note is that integrating a new website with other systems can be complex, particularly if you’re building your site on a new platform rather than an existing one.
When planning a bespoke development project, you’ll need to consider how easily your new platform will integrate with your other systems.
We recently produced a helpful series of articles comparing some of the leading CMSs for enterprise website development. You can read those here:
Find the right agency partner to design and develop your site with you
As mentioned earlier, you’ll likely need to find a design and development agency to partner with in order to create a bespoke website.
Building, managing, and supporting a high-performance website in the current technology landscape is extremely difficult, especially in a strictly-regulated industry like healthcare.
Not only should you look for a partner with a proven track record of delivering bespoke websites, you should also try to find one with healthcare sector-specific experience as well.
Which agency you choose will have a significant impact on whether your development project is successful, but also on whether or not your new website is successful in the long-term as well. It’s a decision that mustn’t be taken lightly.
Some of the qualities and capabilities that are important to look for when assessing your options for an agency partner include:
- Experience working with businesses in the healthcare sector
- A strong portfolio of successful bespoke development projects
- The expertise to guide you and help you make the best decisions for your project
- Certifications and accreditations
- Compliance with healthcare sector regulations
- Security and data protection built into the core of your project
- Secure hosting supported by back-up, disaster recovery, and risk mitigation plans
- Ongoing support services to maintain, update, and optimise your site
- Additional advisory services to help you gain as much value from your technology as possible.
What Does a Bespoke Website Require to be Successful?
Once you’ve found a CMS and an agency you’re comfortable with, the next step will be to design and develop your bespoke website.
This will involve working to the requirements you noted in your project brief, but there are also some essential qualities and characteristics of a successful website in the current digital business landscape:
Enterprise-Grade Hosting
Ensure your agency can provide enterprise-grade, secure hosting, ideally with managed services, from a trustworthy provider. Not only is your hosting environment responsible for the security of your site and protection of your data, but it can also influence the speed and performance of your site.
If you’re in a position to build a bespoke website, you’re likely going to be dealing with a high volume of data and a large audience of users, so it’s important that you have a hosting service that can manage that without any disruption to your services.
User Experience
Whatever services or products you provide to companies in the healthcare sector, a great UX is the foundation of any successful website. People working in almost all industries now expect the same convenient consumer-grade experience they receive from the technology they use in their personal lives. Your website needs to be as quick and easy-to-use for your visitors as apps like LinkedIn and Amazon.
This also applies if the sites you’re looking to build are internal-facing for employees. Workforces now also demand a seamless experience with company systems, and providing this will create gains in efficiency as well as competitive advantages.
A great UX usually leads to a strong ROI.
Performance and Functionality
Your website connects you directly to your clients. Flip that to your client’s perspective, your website is a direct reflection of the quality and professionalism of your services.
If your website is slow, or doesn’t give your users what they need in terms of performance or functionality, they won’t hesitate to look elsewhere.
Security
Businesses today run on data. The data of your clients, partners, and your own critical data will be at risk if any technology attached to your network is not secure.
As mentioned earlier, you need to make sure your site is hosted in a secure environment with robust data protection measures in place. But security isn’t just about hosting. Security also comes down to a wide range of best practices, like regularly testing your site and updating your platform.
When your clients and partners are working with highly sensitive medical data, all your technology must also be highly secure and compliant with industry regulations.
Again, these are all critical things that your agency partner should be experienced enough to handle for you.
Personalisation
Personalised user experiences are becoming increasingly important for businesses to deliver to their clients and employees these days. One of the key advantages to a bespoke website is that you’re able to provide each of your users with personalised content and services, tailored to their needs, at each stage of their user journey.
Scalability and Agility
More often than not, a bespoke website is a key point of differentiation and an enabler of business growth. When you begin to achieve that growth, your requirements will evolve and your website will need to be agile enough to adapt easily without disrupting business continuity.
When planning and building your new site, ensure it’s developed with long-term growth and seamless scalability in mind.
The Benefits and Advantages of Bespoke Development
If you’re able to follow this process and incorporate some of these qualities into your new bespoke website, you’ll have something completely unique to your business. This should set you on the right path to accelerated business growth. But a bespoke website, once built and deployed, can begin to deliver a range of additional benefits and advantages too. These include:
- Boosting engagement with customers, with an outstanding UX and personalised services
- Increasing customer retention and loyalty
- Enabling real-time interactions with data and greater analytics capabilities
- Higher adoption rates of internal systems and improved business performance
- Reducing costs by streamlining inefficient processes and removing outdated technology
- Strengthening your corporate network with enterprise-grade security
- Achieving competitive advantages in a highly competitive market.
The Healthcare Sector Runs on High-Performance Websites
As technology continues to evolve and drive more disruption, it’s becoming increasingly important to keep up with the resulting trends. A bespoke web development project allows you to reach beyond the limitations of a basic website and give your users exactly what they need from your services.
It also enables you to create a high-performance website that’s entirely unique to your business, differentiating you from your competition.
In the current healthcare sector, it’s easy to appreciate why this is quickly becoming a necessity, rather than a “nice-to-have” for many leading businesses.
Discover how global healthcare group, Clanwilliam, used bespoke design and development to take their brand to a new level and transform the capabilities of their marketing.
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- Your brand
- Your company values
- Your colour scheme
- Your typography
- Imagery and other visual content
- Structuring of pages
- And other visual components that are used to tell your brand’s story across your website’s design.
Latest from agency
19 August, 2022
Celebrating 2 years with Martina Gabrielli
The moment Marti joined us at SoBold, we were excited and eager to see how she would translate her enthusiasm and energy towards development towards real life projects. We were not let down and she hit the ground running.
2 years later, largely hampered by COVID, we now are getting the absolute best out of Marti. She is incredibly reliable, diligent and talented and she is involved in all of our biggest projects.
Marti has never been one to code for the sake of coding, and she always makes sure she understands the bigger picture before diving into a project.
⅓ of the Italian SoBold Office crew, we are very fortunate to have Marti and we truly can’t wait to watch her skillset improve and see her continue to work on the biggest and best projects!
We caught up with Marti to find out more about what she gets up to in her day to day life.
At what point in your life did you decide to become a developer?
Having studied Foreign Languages and Literatures, since uni I had a dream to become a successful translator. I came to London to fulfil this dream but I wasn’t sure which field to specialise in yet. So I started working at a restaurant, and in my spare time, I would translate articles for online media sites and magazines, and also produce subtitles for tv series.
Later on, I started a course in software localisation, and this opened up the dev world to me as I had to put my hands on the software source code. When it was time to search for a job, reality had a massive hit: competition was high, work was difficult to find, it was clear I had to invest more time and specialise furthermore.
I felt stuck and didn’t really know what to do with my life. So I went backpacking around the world for a few months, and I decided to dive more into that dev world that I found so interesting. Time wasn’t really a problem while travelling, so I read a lot about web development and took a lot of online courses. I devoured so many online resources, I just couldn’t believe they were all a click away! Since my first “Hello World” project, I’ve found the process of coding and building a website from scratch a beautiful mix of creative problem solving that never disappoints. Long story short, that’s when I knew I wanted to become a developer.
Describe your typical day
I wake up at 6:30am, I feed Coco and Lucy (my cats), I put some tunes on while having breakfast, quick shower. Then it’s checking the weather time: if it looks cloudy and rainy I’ll take the tube, otherwise, I’ll most probably board my Brompton and off we go to the office! Ideally, I like to conclude the evening by doing some form of exercise, usually rollerskating or a walk/run.
What’s your favourite project to date
I really enjoyed working on the new SoBold website, it’s been a huge team effort and the result it’s simply amazing!
What is the best advice you have ever heard?
I once read this quote: “If we all threw our problems in a pile, we’d grab ours back.”
I think it’s a beautiful sentence, it makes me appreciate life every day and makes me very grateful for all I have.
If you had to change careers what would you do instead?
Not sure what but surely something related to sport.
What was your most recent challenge and how did you overcome It?
When you’re a developer, every day there’s a new challenge. You just have to learn how to tackle them. In general, I think talking with a colleague helps a lot. Also “rubber ducking” can be a useful method for debugging code. In both cases, they’re powerful methods that consist in taking a break and articulating the problem in plain language.
What’s your favourite thing to do outside of work?
I’m a big ramp skate fanatic. https://www.instagram.com/martymcroll/
What 3 items would you bring to a desert island?
🇨🇭 🔪 🎸 and 🛌🏽
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Announcement
10 September, 2022
SoBold achieve ISO 9001 Certification in Quality Management
SoBold are delighted to announce that they have been awarded the world’s most recognised Quality Management System Standard, ISO 9001.
SoBold have worked incredibly hard over the past few years to set and follow processes and procedures as a company that ensure they are providing quality work to their clients.
As the number of enterprise clients grows, SoBold’s ISO 9001 certification will be able to give their clients the assurances they need around SoBold’s consistency and quality services in the work they produce.
ISO 9001 is one of the most commonly used management system across the world and SoBold believes this is going to open up considerably more opportunities with winning tenders and contracts to ensure SoBold continues to be one of the leading WordPress Website Design and Development Agencies in the UK.
As SoBold continue to scale as a business, the need for efficiency has never been greater. It is absolutely essential that all internal communication works to the same processes and agenda and the ISO 9001 certification allows this to be possible.
In order to achieve our ISO 9001 certification, SoBold worked closely with QMS International, who provide expert consultancy to businesses looking to achieve their certification. QMS have a team of over 50 consultants and auditors and they ensure the experience they provide is streamlined and uncomplicated.
SoBold Technical Director, Sam Phillips said:
We are delighted to have been issued with our ISO 9001 certification, recognising our commitment to quality. Over the past 12 months we’ve spent a great deal of time improving and documenting our internal processes to help streamline delivery of projects and ensure we continue to deliver on the high standards we set for ourselves. Achieving this certification is a reflection of all this work.
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Latest from agency
24 November, 2022
SoBold obtain Skilled Worker Sponsorship Licence
SoBold are delighted to announce that we have obtained a sponsor licence in order to sponsor international skilled workers to come and work at SoBold.
SoBold have always put heavy emphasis on hiring the best global talent for our needs, and we have strengthened our ability to do this by obtaining a Skilled Worker Sponsorship Licence.
With all sponsorship licences that the Home Offices grants they need to be reassured that the sponsors can live up to the “significant trust” that the department places in them. The Home Office further made checks that SoBold is a “honest, dependable and reliable” workplace, and capable of meeting the responsibilities that it expects from sponsors.
Since being granted our Skiller Worker Licence, we have been fortunate enough to put it to use to hire two new team members.
Anna de Moraes, joined SoBold, from Portuguese company, SpringParrot. Anna had been able to work remotely, and was living and working from the UK, when she got in touch with SoBold. Anna, who is natively from Brazil, said of the process:
“The steps were pretty clear and the whole process was quite simple. I’ve had friends waiting years for their visas to be approved while we were able to complete everything in a short period of time! I was already excited to start and, in a blink of an eye, I was finally part of the SoBold team!”
More recently, SoBold hired Santosh Gajera as a Back End WordPress Developer. Santosh has relocated from India in order to provide his services to SoBold. When asked about the process behind him getting his Skilled Worker VISA granted, Santosh said:
“To keep my IT career moving forward, I needed sponsorship from an organisation that sponsored my visa. SoBold has been an invaluable help in obtaining my Tier-2 (Skilled worker) visa. I am very thankful to their hard work and professionalism. My documents were handled very scrupulously by them, and they provided full support throughout the whole application process . I got my visa approved in two days, which is amazing, and they handled everything for me.”
SoBold worked with all-in-one digital platform, Nation Better in order to achieve our sponsorship licence and the process was streamlined, affordable and transparent.
SoBold already have a diverse talent pool, with staff from all over Europe, and with the help of Nation Better, we have been able to improve the way in which we hire international talent and open up opportunities further afield. We look forward to continue growing our team with exceptional overseas talent and have access to a wider talent pool.
SoBold Managing Director, Will Newland said:
We are absolutely delighted to welcome both Anna and Santosh to the SoBold team. Without our Sponsorship Licence we would be missing out on a large pool of talent that is the future of our business. We very much look forward to continuing to use our Sponsorship Licence to our advantage and giving skilled employees the opportunity to come and work here at SoBold.
For more information on what current vacancies we have, please visit our website careers page.
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UI Design
18 April, 2023
What is Visual Exploration in the Process of Web Design?
When a visitor lands on your website, the visual design is likely to be the first thing they’ll notice. It’s also usually the thing they’ll remember most.
75% of consumers reportedly judge a business’s credibility based on its website design. This first impression can make or break a prospective client’s interest in working with you.
The ultimate goal of your website is to attract and retain as many prospects as possible, and then convert them into clients. But most websites are designed in a way that leaves those goals unfulfilled, failing to reach their full potential.
With that in mind, your visual identity should be treated as a top priority within the overall design of your website. Believe it or not, this can have a significant influence on the growth and success of your business.
When working on a web design project, you should always go through a careful visual exploration phase to find the right visual identity for your website.
Whether you’re going through a full company rebrand or just refreshing the style of your website, it’s important to ensure your design is tailored to your specific target audience. This is how you begin to drive business growth through your website.
Without a visual exploration process, your website may not convey your company’s brand identity and values as clearly as you’d like it to.
In this article, we’ll outline the steps taken so you’ll know what to expect when working on a website design project.
What Does the Process Involve?
The purpose of this process is to define the best visual direction to take with your site.
This is a crucial aspect of your overall design, with aesthetic elements being brought together to create a look and feel that engages your site’s visitors and retains their attention. To achieve that, your visual design needs to establish a connection between your audience and your brand immediately. It should also demonstrate why your visitors should work with you.
Exploring your visual identity will cover a wide range of elements, including:
What are Mood Boards and How Can You Use them?
The main tool used to help determine the right visual identity is a set of mood boards.
These are a visual compilation of all the various elements that make up your website’s visual design. Each mood board is essentially just a single-page collage of design styles based on previous discussions and the findings from the research and planning phase of the process.
The aim of these is to capture your brand’s visual style and tone. This will give the stakeholders, and your designers, a shared understanding of the design you’re working towards.
Mood-boarding helps you visualise the work on your website’s design before it begins and agree on a design aesthetic that accurately reflects your brand identity and values.
Think of this like a problem-solving exercise. Your design agency will take a research and data-driven approach to conveying your brand identity, while also catering to your target audience and accommodating the latest industry trends.
Collaboration and Iteration
Like most processes within web design and development, this visual exploration process should be collaborative and iterative.
You’ll typically be presented with a mood board and a set of ideas by your agency partner, then given the chance to provide feedback across several rounds of revisions.
Rounds and revisions are always important in any creative process. It’s usually necessary for your agency to develop and present a minimum of three mood boards before the optimum aesthetic is agreed upon. This is a crucial step towards the ultimate goal of creating a new website that accurately reflects your brand and has a positive impact on your target audience.
Connecting with Your Clients Through Design
Your website’s visual identity is what makes your brand resonate with your target audience. Your design needs to clearly convey the values of your business, the quality of your products and services, and the reason why your visitors would benefit from working with you.
Working through this visual exploration phase is an important step towards designing a website that will attract more visitors and increase your conversions.
Once this visual exploration is complete, the next phase of your web design process will be to craft your website’s user experience (UX).
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Latest from agency
8 December, 2022
Sam Phillips and Will Newland interviewed by Cloudways
Technical Director, Sam Phillips and Managing Director, Will Newland were interviewed by Brent Weaver at Cloudways.
SoBold has been working with Cloudways since 2019 to help host development environments for all of their clients.
You can learn more about Cloudways, Managed Cloud Hosting services by visiting their website here.
See what they had to say in the video below.
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