In response to COVID-19, we’ve put in place a number of measures at SoBold to make sure we can continue to provide our services to our clients around the world as well as do what we can to help contain the spread of the virus.

It’s helpful to reflect on the fact that we offer a service whereby the performance and outcome of work produced will not be affected at all.

We’ve moved to full-time remote work

SoBold has decided to close our office in London and have our employees work remotely until further notice.

We’re doing this in an effort to help prevent the spread of the virus because, while most SoBold employees are healthy and not in the high-risk category, we appreciate that is not the case for all of those around us, or in the wider community we live in.

We have a responsibility towards these people, including others who work in our building and those we come into contact with during each others’ daily commute.

We’ve set up enhanced support for remote work

We don’t believe it’ll cause much disruption to the rest of the team and business.

Most of our clients, for example, will be familiar with remote meetings; we regularly host virtual meetings between clients and SoBold.

All team members have access to reliable remote conferencing and workflow tools, so they can speak to anyone either within SoBold or outside of the organisation, whenever they need or want to.

This means we can continue to frictionlessly share and work collaboratively cross-functionally, with the ultimate goal of always delighting our clients and partners.

Free support to those directly affected by the closure of their businesses

We want to give back and help businesses and individuals that have been so badly damaged by the closure of their shopfronts, gyms, restaurants and other businesses in the hospitality industry.

We are offering free website help to these businesses during these tough times.

If you would like to get in touch with a team member about this, please email hello@soboldltd.com

As part of our web design series, we recently explained the process we follow when designing the UX of a website. If you’ve not read that already, it will be useful to go and have a look first before reading this article.

A study by Forrester Research has found that a well-designed UI has the potential to increase your website’s conversion rates by up to a 200% while UX design could raise conversion rates by a staggering 400%. 

Whether you’re working with a web design and development agency or an independent designer, this process is equally important. Nailing the UI design process is a crucial step towards producing a website that will maximise engagement with your target audience and help you achieve your business goals. 

So, let’s take a detailed look at how to run a successful UI design process.

User Interface (UI) Design at a Glance

The UI design process is the creation of the visual design elements of your website. Think about UI as the way in which you convey your brand’s visual identity and bring your UX to life. The UI is there to facilitate the UX.

How Does the UI Design Process Work? 

As mentioned in our related article, UI design is typically the fourth phase of the end-to-end process of web design.

Earlier in the process, we recommend conducting a visual exploration exercise, using mood boards to gain a clear understanding of how your brand will be conveyed and how your website will look and feel.

That visual exploration phase of the project is a pre-cursor to your UI design, as it creates the visual identity of the website, including use of colour, font, blank space, buttons, and more. Some agencies do this as part of the UI phase, but here at SoBold we like to keep it as its own stand-alone phase. You can learn all about the visual exploration phase and how it works here. 

After you’ve been through the UX design process, you’ll have approved a set of wireframes, which give you a blueprint of your website’s structure and flow before anything is built properly.

Once you’ve approved those wireframes, then the visual design created with the mood boards will be applied to bring them to life. This is essentially how you create your UI.

Your agency will typically begin with the design of your website’s homepage. Like each phase previously, you can expect this UI design process to be collaborative. Be prepared to have all the stakeholders available to provide feedback to your agency, and work with them to perfect the design when it’s combined with the wireframes.

Once the homepage is approved, your design will then be applied across all the pages of your site. Again, this is an iterative, collaborative process based on feedback and revisions.

Responsive Design Testing 

On completion of the desktop designs, your agency partner will work on designing the site across multiple break-points. To ensure your site is responsive across all the most popular devices, the following break-points should be tested as a minimum:

• 1,920px – This covers most external computer monitor sizes
• 1,366px – This covers most laptop screen sizes
• 992px – This covers most Notebook and iPad devices
• 768px – This covers most other tablet devices
• 375px – This covers most smartphones.

You’ll then reach the exciting part, where your website is fully designed for you to view, test, and play around with. Once you’re happy with the design across the different break-points, your agency partner will be ready to prepare the design for a development handover. 

What Does Effective UI Design Involve? 

Good UI design is something that should feel seamless and almost invisible to your visitors when they land on your website. The aesthetics and visual style should be simple and engaging, while not distracting from the UX. 

These days, you only have a matter of seconds to make a positive impression that can retain your visitors’ attention, so it’s crucial you don’t over-complicate things. But what differentiates good UI from bad UI in practical terms? 

Like with UX design, there are some best practices you can follow to ensure your website has an effective, attractive UI. 

Follow these guidelines to create a UI that delivers the desired experience for your visitors and supports your website’s strategic objectives: 

• Keep your design simple and your content succinct
• Prioritise the preferences and best interests of your target audience
• Make your design elements as clear as possible 
• Maintain consistency
• Ensure your brand, and your company’s identity, have been accurately represented through the design
• Use power of visual imagery to capture and retain your visitors’ attention 
• Make your call-to-action as strong and compelling as possible
• Don’t create anything that interferes with the goals of your UX.

Check out our related article for seven helpful tips to ensure your website is designed with great usability here for additional guidance. 

The Importance of Accessibility 

Accessibility is the practice of making technology as easy to use as possible, and fully accessible to everyone. While web accessibility is largely intended to help people with disabilities gain better usage of technology, it’s also much broader than that. 

There are people who have difficulty using certain types of, or aspects of, technology who don’t have a disability. For instance, someone with deteriorating eyesight may find it difficult to read small text on a smartphone screen.

It’s also important to ensure your website is as easy to use as possible for the average person as well, because you should always strive to deliver the best possible UX for all your visitors. Accessibility is a key driver of this.

The Web Content Accessibility Guidelines (WCAG), which are used to define what constitutes good accessibility, lists four key principles of web accessibility that should be followed by all websites. 

This means your website must be:

1. Perceivable
2. Operable
3. Understandable
4. Robust.

Web accessibility is an important topic, so we’ll talk more about that in a separate article. For now, it’s worth noting that any web design and development agency you work with should consider accessibility a top priority when designing the UI of your website. If they don’t, you should challenge them and ask why not.

Here at SoBold, this is built-in to all our design processes. We believe that all technology should be inclusive and equally available to everyone, regardless of their physical ability, location, personal background, or any other factors. 

Some design best practices that we’d recommend you always follow to ensure your website is fully accessible, from a UI design perspective, include: 

• Use contrast and blank space to make your content easy to perceive
• Use bold colours 
• Use font sizes no smaller than 14px for desktop and 13px for mobile across the whole site (although, this does depend on the font you use)
• Use headings and structure correctly to organise content clearly on each page
• Make all your content easy to both see and hear
• Write all your copy in plain, simple language
• Avoid any flashing or blinking imagery or video content 
• Write simple, clear, and helpful error messages.

Preparing Your Website for Development 

As you can see, UI design is mainly a case of applying the visual design that was created with the mood boards to your UX wireframes with the agreed flow. Good UI is no more than a clean, simple design that accurately represents your brand identity. While it sounds straightforward, it’s important to remember this is just one phase in the holistic, end-to-end process of web design. 

To conclude the design process after the UI is complete, your agency will prepare your site’s designs for development. To learn how this process works, understand what to expect, and ensure your own web development process runs smoothly, read our next article in the series here.

When you’re responsible for managing a new website development process, you’ll have some difficult decisions to make. Two of the most difficult decisions will be finding an agency that you can trust, and finding a content management system (CMS) that will give you the flexibility and performance to drive your business forward online.  

Your CMS will play a significant role in helping you meet your specific website requirements and enabling you to achieve your strategic goals. 

We’ve compared lots of different CMSs in our recent series of articles, and each of them have their own strengths and weaknesses. In this article, we’ll compare WordPress and Craft.

Ease-of-Use

It’s vitally important to ensure that the platform you choose is straightforward to manage. You’ll want a platform that’s approachable, with a low barrier for entry, to avoid any challenges in the daily running of your website.

Craft’s Ease-of-Use

Whilst Craft is an open-source CMS, it requires technical development expertise in order to manage the platform once built. Management for non-technical teams will likely be difficult, thus limiting you in your ability to build out content and new features over time. 

If you do have expertise in-house, that will allow you to manage your website more easily, as the CMS itself is efficient for publishing and managing content.

Craft also makes it easy to collaborate and share responsibilities across teams without any interference or complications. For example, you can save draft versions of pages and share them with colleagues – with private links that don’t even require you to be signed in – before publishing live on your site. 

WordPress’s Ease-of-Use

Conversely, WordPress is specifically built so that content can be managed in-house. WordPress provides you with a convenient, intuitive user interface (UI) that allows quick and easy publishing, management, and editing of content on your sites.

Put simply, WordPress is a more traditional CMS that’s suitable for a wider range of users and teams. It allows you to easily manage the content on the front-end, whilst also facilitating a quick time-to-market for the development of your website.

This ease-of-use also helps to share responsibilities throughout your team.

Flexibility

Flexibility will always be high on your list of priorities when looking for a CMS. Tailoring your platform to fit your own unique requirements is a crucial capability in today’s digital business landscape. 

How Flexible is Craft?

Craft is all code-based, which allows you to build virtually any type of website you want, with great flexibility. The only limitations, really, will be with the platform-specific development capabilities of your agency.

How Flexible is WordPress?

WordPress also offers a great deal of flexibility and customisation, but the difference here is that it’s unlikely you’ll need to alter much about WordPress’s pre-existing tools and features to be able to build a website you’re happy with.

With WordPress, you have everything you need to build a high-performance website. But that’s complemented by the flexibility to make enhancements and seamlessly scale the platform with new bespoke features if you wish to. 

Integrations

Before you select a CMS, you’ll need to ensure it can easily integrate with any existing systems your business has in place. Whilst most CMSs will be able to integrate well with a variety of third party systems, it’s important to be aware of any limiting capabilities of the platforms.

Craft’s Integrations

Integrations with the most popular third-party platforms are typically supported in Craft through plugins. However, you may need to integrate manually with platforms using API’s.

While this gives you more control over your CMS’s functionality and security, it’s another area in which you’ll likely have to spend more time and money on agency development work. Those integrations will also need to be maintained and updated manually as well, which may be a financial and time burden on your agency. 

WordPress’s Integrations 

WordPress’s global popularity means that it’s readily compatible with most of the third-party systems you’ll already have within your business. 

You’ll have a wide range of native plugins available that will integrate your WordPress site with virtually any other tool. Even if you have more advanced requirements, it’s usually easier for your agency partner to do this bespoke development work in WordPress than it is with other CMSs. 

Developer Communities 

Investing in a platform that’s supported by a community of developers will provide you with additional benefits and advantages. It’s always helpful to have other users working to continuously create additions and updates to help the CMS grow and improve.

Craft’s Community 

Craft has a passionate community working hard to help enhance the platform, but it’s only a fraction of the size when compared to more mainstream CMSs like WordPress. 

Still, size isn’t all that counts here. Craft’s community is very supportive and highly active on channels like Slack and Discord. Craft also has a StackExchange, which is a Q&A forum that many developers use to share learnings as they work through projects.

The WordPress Community

At 20 years old now, WordPress’s popularity and global market share means it has an enormous community supporting it. 

WordPress’s community consists of millions of users who work tirelessly to offer support, collaboration, knowledge sharing, events, and much more. 

Any questions, problems, or requirements you have are often answered very quickly by members of the WordPress community. This also results in exciting new enhancements and features being released on a near-constant basis to drive the platform forward. 

Being part of the WordPress community will also give you access to free events that help users learn to get as much value as possible from the platform. 

Cost and TCO 

Cost is a key factor when choosing a CMS. It’s also important to remember the up-front costs aren’t the only thing you need to consider here. Since your CMS is a long-term investment, you should be looking for a low total cost of ownership (TCO) for all your related costs over time.

Craft’s Initial Investment and Ongoing Costs

With Craft, you’ll need to purchase either the pro or enterprise plan. Pro comes with a one-time payment of £250 per project, and an additional annual payment to continue receiving updates. The cost of the enterprise plan will vary depending on your requirements and usage.

As mentioned earlier, the costs associated with the platform may also be high. This is due to the need for agency support across many aspects of your project, from setting up your website, to integrations, to ongoing maintenance. 

The actual costs of development with Craft may also be higher than with other CMSs because of the smaller scale and more specialist nature of the platform. 

It’s also worth mentioning that Craft CMS hosting services are more limited than those of WordPress, again likely making them more expensive.

WordPress Cost and TCO 

On the most part, WordPress is a more cost-effective platform than Craft, with a lower TCO.

WordPress is free-to-use, limiting your initial costs to just hosting, development agency fees, and post-deployment support. 

As touched on earlier, achieving a much faster time-to-market will allow you to launch a quality website quickly so you can begin gaining strong ROI right away.

Another cost-related benefit of WordPress’s ease-of-use is that if there’s bespoke development work you need your agency to complete, it will usually come at a reasonable cost. Because Craft is such a niche and technical platform, bespoke development work often comes at a premium in comparison to the more widely-used WordPress.

When the WordPress platform receives updates, it’s often fairly quick and straightforward for your agency partner to test and maintain your site.

These advantages add up to create a lower TCO for WordPress than you’ll have with other enterprise CMSs.

Conclusion 

Both Craft and WordPress are both great CMSs in their own right, and would serve most businesses. Although, it’s difficult to deny that WordPress is a much more approachable platform than Craft for the average user.

If you’re a team with a great selection of existing development skills, Craft can provide you with some innovative capabilities and could be the right platform for you. 

The key thing to remember when making this evaluation is that you should select the platform that directly aligns with your own specific circumstances and requirements. 

Every business, and every web development project, is different. Carefully consider your objectives, budget, users, in-house skills, and any other factors that may come into play. That should allow you to determine which CMS is the right one to deliver what you need. 

If you need more help finding a CMS for your new website project, read our comprehensive guide to understanding and evaluating the options for large businesses here.

We’re thrilled to announce that SoBold has been nominated as a finalist for an award at The Drum Awards for Marketing. 

We’ve been nominated for our team’s outstanding work developing RedeWire, a unique, “game-changing” online portal for global financial services business Rede Partners LLP.

The Drum Awards for Marketing

The Drum Awards for Marketing are intended to highlight agencies and marketing teams that truly understand their clients. Focusing on outcomes, not outputs, these awards are designed to celebrate teams who have demonstrated the measurable value their work has delivered for their clients.

We’ve been nominated as a finalist in the transformation category. This category rewards creative and innovative thinking from agencies who have created a change in model or product to enhance experiences for their clients and their end-users.

The criteria on which the finalists were selected for this category included:

• Innovation
• Creativity
• Clear strategic thinking
• Effectiveness
• Tangible results. 

We’re incredibly proud to be named as a finalist for this award, especially since innovation, creativity, and strategic thinking are qualities that we actively strive to put into every project we work on for our clients. 

“Game-Changing” Innovation – the RedeWire Platform

Global private equity (PE) fundraising advisory firm, Rede Partners, has a mission-critical process of keeping a large network of limited partner investors (LPs) updated with relevant, timely information about opportunities to invest in client funds.

The previous method of communicating this information to LPs was a large static PDF doc, produced once per quarter, shared with LPs via email. That approach is standard within the fundraising advisory industry, with many of Rede’s competitors using a similar approach. 

But the Rede team recognised this needed to become more engaging for their clients, and our team here at SoBold provided an opportunity to innovate and transform this process.

We worked closely with Rede’s stakeholders to understand their challenges and define a clear set of strategic objectives. This allowed us to identify a way to remove this long-winded, one-way communication process with LPs and create a dynamic, interactive online portal.

RedeWire is the first of its kind, and has been identified as a “game-changer in the industry” by Rede’s LPs. 

RedeWire successfully met Rede’s complex set of requirements, allowing them to: 

• Make a critical client engagement process increasingly efficient and effective 
• Provide each user with a personalised experience that includes tailored investment information and updates
• Obtain more data about user engagement and leverage that to improve other services
• Accelerate and increase investment in client funds, driving significant commercial growth for the firm
• Use an industry-first digital tool to gain significant competitive advantages.

The portal has already exceeded expectations for adoption, as it has made one of Rede’s critical points of communication with investors more efficient, effective, and engaging. 

Check out our case study to learn more about the RedeWire platform here. 

What they Had to Say 

Gabrielle Joseph, Head of Due Diligence and Client Development at Rede Partners LLP, said:

“Originally conceived as a game-changer within our industry, we are thrilled with the outcome of RedeWire and have had several clients highlight how intuitive and easy to use the platform is.”

“Throughout the project, SoBold clearly understood our vision and provided thoughtful solutions to our needs. Choosing to partner with this team was one of the best decisions we’ve made, and we couldn’t be happier. We look forward to continuing to work with the team as the site evolves.”

One early adopter of the RedeWire platform also provided highly positive feedback, saying:

“This is a massive time-saver for everyone. I can’t believe how fluid and user-friendly it is. It will be a useful tool in 2023. We’re super impressed.”

Waiting for the Results  

The results will be announced at the live awards show on June 15, 2023, in London. Congratulations must also go to our fellow finalists, Yodel Mobile, Braze, and Coterie Marketing. 

Please keep your fingers crossed for us until then, and keep an eye out for the results this time next month! 
In the mean-time, you can discover how financial services businesses should approach bespoke web development projects to successfully embrace digital transformation here.

Deciding between two content management systems (CMS) is no easy task. Your CMS is an important long-term investment, so you must ensure you choose a platform that will meet all your requirements, both now and in future.

If you’re currently weighing up the pros and cons between Contentful and WordPress, there are some key differences between the two platforms that you should be aware of. 

To make this evaluation process easier for you, and help you pick the best option for your business, this article provides a direct, objective comparison between these platforms.

Platform Overviews

Different types of software will provide you with different capabilities and limitations. The Contentful and WordPress platforms can both deliver quality enterprise-grade websites, but they each take a slightly different approach.

Contentful 

Contentful is a cloud-based “headless” CMS. Being headless means that the back-end of the platform you use to publish, edit, and manage content is not directly connected to the front-end of your live website.

Your content is managed and stored in one central hub, hosted within the cloud, and this is the back-end of your platform (also known as the “body”). APIs are then used to take your content from the back-end and present it in website form. 

A headless CMS gives you a high level of flexibility and customisation with your website’s front-end. These same APIs allow you to publish your content in different formats in different channels as well, facilitating a multi-channel approach to marketing. 

This makes Contentful a flexible platform that can meet a range of different content requirements, but it is admittedly more complicated than the traditional approach to website management.

WordPress 

WordPress is a traditional CMS that provides a more straightforward approach to managing your website. You can use WordPress to build sophisticated, dynamic sites with a simple, user-friendly set of tools. 

While most  businesses use WordPress in the traditional way, the platform can be leveraged with a headless approach as well, allowing it to match the scalability and multi-channel capabilities of solutions like Contentful. 

WordPress gives you the flexibility to choose how you’d like to develop your website, based on the complexity and size of the project, and the objectives you’re trying to achieve. In the likely case that you’re working with a web design and development agency, that can all be handled for you by your partner. 

The Scalability of Each Platform 

Your business will grow and evolve over time, so you need a platform that can quickly and easily scale up with new features and functionality. You also need to ensure the platform can handle high volumes of traffic and maintain performance as your audience grows. That’s why scalability is one of the most important aspects to consider when choosing a CMS. 

How Scalable is Contentful? 

One of the main benefits of a headless CMS is that the infrastructure allows you to grow your digital presence rapidly, on a large scale. 

The back-end offers easy customisation, and the cloud-based nature of the platform allows you to scale up dynamically whenever you need to. 

Its multi-channel capabilities also inherently promote the idea of developing your content in different formats at a larger scale, while always maintaining consistency. This enables you to produce individual pieces of content once and easily repurpose them across different channels a number of times, saving valuable time and resources. 

This can all be done without any concerns over technical issues like server capacity or network bandwidth, because the platform is delivered in a software-as-a-service (SaaS) model. 

How Scalable is WordPress? 

WordPress is a highly scalable platform in its own right, currently used to power the websites of some of the largest and most successful businesses in the world.

The platform is agile and scalable enough to grow seamlessly alongside your business and adapt to your changing requirements, whichever way you decide to use it.

As mentioned earlier, taking the headless approach with WordPress can provide the same enhanced scalability and pervasive multi-channel capabilities as Contentful, if you require those aspects from your CMS. This can also deliver benefits with speed of development and time-to-market, saving you valuable costs with your agency partner. 

Expanding your WordPress site with the more traditional approach is made even easier than most other CMSs as well, thanks to the platform’s unique block-based editor. This is a method of building websites that provides great benefits in the areas of flexibility, efficiency, and ease-of-use. 

WordPress also allows you to continually enhance your site with new features and functionality through bespoke development, with almost no limitations on what can be achieved. 

Ease-of-Use

Like all technology, some tools are more approachable for the majority of users, while others will require some existing skills. This makes ease-of-use a key part of your criteria when selecting a platform to manage your website. You’ll be using it almost every day, after all, so you need to be comfortable with it.

How Easy is Contentful to Use?

While Contentful being solely a headless CMS does have its advantages, such as scalability and customisation, this approach also creates some challenges for the average user.

For example, adding content to Contentful can be difficult because it doesn’t provide you with a way to preview how your content will look in the front-end of the website. 

Contentful doesn’t have a simple editing interface on the front-end, so there’s a much higher risk of error with this platform than with most others. 

Granted, Contentful’s user interface (UI) is well structured and intuitive, but it’s also known for being more difficult for non-technical users than platforms like WordPress.

Handling the API rules is also complicated without the help of an experienced web development team. If you’re working with an agency, you may end up calling on them regularly for tasks that you could likely handle yourself in other CMSs.

How Easy is WordPress to Use?

Conversely, WordPress is renowned for its simplicity and ease-of-use. Even if you don’t have any existing knowledge of coding or content management, WordPress is very approachable and easy to learn. 

When you first get started with WordPress, virtually everything you need to set up and manage your website will be readily available within the platform.

Publishing, managing, and editing in WordPress are all quick and convenient, thanks to an intuitive back-end that provides you with everything you need to build out a content-rich website.

Thanks to this ease-of-use, most of the people within your team will be able to use WordPress, allowing you to share the responsibility of the daily management and running of your site. 

It is worth noting that taking a headless approach with WordPress does also require experienced web developers to be able to manage the platform though.

Security 

Security should always be a top priority with any software you introduce into your business. If you’re considering a CMS that seems like it could be unable to provide the enterprise-grade security you need, it’s wise to continue looking for more reliable alternatives. 

How Secure is Contentful?

As a cloud-based SaaS product, Contentful comes with useful in-built security features, including HTTPS data encryption, role-based access controls, and multi-factor authentication.

Headless CMSs also take a different approach to security compared to traditional platforms like WordPress. Its use of APIs allows you to control access to your content through a token-based authentication system, and it uses industry-standard encryption and secure storage measures to protect your data. With that in mind, Contentful should be seen as a very secure and robust platform. 

How Secure is WordPress?

WordPress is a secure, platform. To find proof of this, you only need to look as far as the wealth of global enterprise businesses that have chosen WordPress as their CMS.

As with any software, though, there will always be vulnerabilities or potential risks that can arise in certain scenarios. For example, WordPress regularly releases updates to its software, and failing to test your platform upon these releases could lead to bugs or security issues creeping in. Similarly, certain plugins can create security problems if taken from the wrong sources or left untested for too long.

Finding an experienced agency partner you can depend on is usually a wise move to reinforce the security of your website. That partner will also be able to support you with important related services like hosting, maintenance, and ongoing optimisation. 

Discover how the WordPress platform can deliver enterprise-grade security in our related article here. 

Cost and TCO 

Your CMS also needs to deliver good value for money and a low total cost of ownership (TCO).

To understand your long-term TCO, you’ll need to take into account things like license fees, hosting costs, maintenance, bespoke development with your agency, and more.

Contentful’s Initial Costs and Ongoing Investment 

Contentful has basic and premium pricing plans for businesses, although you can use the platform for free to see if it’s a good fit first. 

The basic plan starts at around £250 per month and supports up to twenty users, so it’s only suitable for small businesses. The premium plan is priced based on the resources you’ll use, such as number of users, API requests, and storage. You can usually expect this to start at around £450 per month.

However, as mentioned earlier, most businesses will require a lot of support from an agency to get the platform set up in both the back-end and front-end. You’ll likely need ongoing work from an agency to ensure you can use the platform to its full potential as well, which won’t come cheap. 

All these things tend to add up to a high TCO over time, making Contentful less cost-efficient than some of the other CMSs around today.

WordPress’s Low TCO

WordPress is one of those solutions that is far more cost-efficient than Contentful, with a much more reasonable TCO. 

Its software is open-source and the platform free to use. This means your initial costs are limited to just hosting, agency fees, and any other support you may need once your site is live. Plugins and extensions of the platform are licensed and paid for separately.

As WordPress is such an intuitive and easy-to-use platform, it’s also affordable to run it and manage it, even if you do use an agency to handle that for you. This includes any bespoke development or customisation requirements you may have, which experienced agencies can often deliver with a very fast time-to-market as well.

Which Platform is Right for You?

Both these CMSs will enable you to build sophisticated, high-performance websites that will support your business goals and allow you to gain an edge over your competition.

As you’ve seen throughout this comparison article, they each have their strengths and weaknesses, as do all the other CMSs available today. That means you need to base your decision on which one is the best fit for your specific business.

For example, a headless CMS, whether that’s Contentful or WordPress, may be too complex in many cases. But if you’re looking to execute a holistic multi-channel marketing strategy, it might be the right choice for you. 

In the early stages of your evaluation process, it’s crucial to carefully consider your own unique requirements, objectives, budget, resources, agency relationships, and various other factors.  

In order to make the right decision between two CMSs, you need to understand which one will be more suitable to deliver on your needs and expectations, both in the immediate term and for years to come. 

Still not convinced? Discover five key benefits of WordPress’s industry-leading scalability in our related article here.