Search engines prefer to see content based on real experiences & human expertise. Let's give it to them.
Since the launch of tools like ChatGPT and other large language models, AI-generated content has opened the floodgates to quick and cheap content that lacks accuracy and helpfulness.
Search engines prioritise content that reflects real-world experience and human expertise. They reward the material that offers genuine insights and meets the users needs, not content created for the sake of content creation.
Popular content optimisation services
Our approach to content optimisation is rooted in Google’s people-first content guidelines, ensuring we create and maintain high-quality content for sustainable rankings.
By improving structure, clarity and depth, we help your content perform better in search and remain competitive over time.
Get in touch with Will to discuss how SoBold can help you.
Managing Director
Keyword research discovery & mapping
We conduct a comprehensive keyword discovery process to identify the terms that will drive relevant traffic and improve search visibility. These aren’t just the highest volume keywords, but those signalling intent and aligning with your goals. We ensure each page has a clear purpose and is targeting the right opportunities to improve search visibility.
Metadata audit & optimisation
With keyword mapping in place, we’ll audit and optimise your metadata, improving how your pages appear in search, increasing discoverability and click-through-rates.
E-E-A-T best practices & recommendations
We follow best practices to help your content demonstrate real experience, expertise, authority and trust. With a focus on areas including author signals, content structure and accuracy, we build the kind of credibility users and search engines seek.
Internal linking audits & optimisation
We audit your internal linking structure to strengthen SEO signals and improve user navigation. By identifying missed opportunities and optimising anchor text and link placement, we help distribute authority across key pages and make it easier for both users and search engines to explore your site.
Monthly SEO management
We bring qualified traffic to your website - connecting you with the right audience and ensuring every visitor has the potential to become a valuable customer.
SEO Strategy report
The goal of our SEO strategy reports is to give you a clear and in-depth understanding of how your website is performing and how it can grow.
Migration support
From planning to implementation, we take full responsibility of the technical transition, allowing our clients to focus on go-live marketing activities.
Looker studio reporting
SoBold's SEO services deliver tangible conversion and commercial results. This means prioritising high-impact work, rather than low-effort tasks that offer minimal benefit.
Backlinking review
Backlinks are a crucial component for driving search engine visibility. SoBold's thorough backlink review uncovers opportunities and eliminates broken links to strengthen your online presence.
