As part of our web design series, we recently explained the process we follow when designing the UX of a website. If you’ve not read that already, it will be useful to go and have a look first before reading this article.

A study by Forrester Research has found that a well-designed UI has the potential to increase your website’s conversion rates by up to a 200% while UX design could raise conversion rates by a staggering 400%. 

Whether you’re working with a web design and development agency or an independent designer, this process is equally important. Nailing the UI design process is a crucial step towards producing a website that will maximise engagement with your target audience and help you achieve your business goals. 

So, let’s take a detailed look at how to run a successful UI design process.

User Interface (UI) Design at a Glance

The UI design process is the creation of the visual design elements of your website. Think about UI as the way in which you convey your brand’s visual identity and bring your UX to life. The UI is there to facilitate the UX.

How Does the UI Design Process Work? 

As mentioned in our related article, UI design is typically the fourth phase of the end-to-end process of web design.

Earlier in the process, we recommend conducting a visual exploration exercise, using mood boards to gain a clear understanding of how your brand will be conveyed and how your website will look and feel.

That visual exploration phase of the project is a pre-cursor to your UI design, as it creates the visual identity of the website, including use of colour, font, blank space, buttons, and more. Some agencies do this as part of the UI phase, but here at SoBold we like to keep it as its own stand-alone phase. You can learn all about the visual exploration phase and how it works here. 

After you’ve been through the UX design process, you’ll have approved a set of wireframes, which give you a blueprint of your website’s structure and flow before anything is built properly.

Once you’ve approved those wireframes, then the visual design created with the mood boards will be applied to bring them to life. This is essentially how you create your UI.

Your agency will typically begin with the design of your website’s homepage. Like each phase previously, you can expect this UI design process to be collaborative. Be prepared to have all the stakeholders available to provide feedback to your agency, and work with them to perfect the design when it’s combined with the wireframes.

Once the homepage is approved, your design will then be applied across all the pages of your site. Again, this is an iterative, collaborative process based on feedback and revisions.

Responsive Design Testing 

On completion of the desktop designs, your agency partner will work on designing the site across multiple break-points. To ensure your site is responsive across all the most popular devices, the following break-points should be tested as a minimum:

• 1,920px – This covers most external computer monitor sizes
• 1,366px – This covers most laptop screen sizes
• 992px – This covers most Notebook and iPad devices
• 768px – This covers most other tablet devices
• 375px – This covers most smartphones.

You’ll then reach the exciting part, where your website is fully designed for you to view, test, and play around with. Once you’re happy with the design across the different break-points, your agency partner will be ready to prepare the design for a development handover. 

What Does Effective UI Design Involve? 

Good UI design is something that should feel seamless and almost invisible to your visitors when they land on your website. The aesthetics and visual style should be simple and engaging, while not distracting from the UX. 

These days, you only have a matter of seconds to make a positive impression that can retain your visitors’ attention, so it’s crucial you don’t over-complicate things. But what differentiates good UI from bad UI in practical terms? 

Like with UX design, there are some best practices you can follow to ensure your website has an effective, attractive UI. 

Follow these guidelines to create a UI that delivers the desired experience for your visitors and supports your website’s strategic objectives: 

• Keep your design simple and your content succinct
• Prioritise the preferences and best interests of your target audience
• Make your design elements as clear as possible 
• Maintain consistency
• Ensure your brand, and your company’s identity, have been accurately represented through the design
• Use power of visual imagery to capture and retain your visitors’ attention 
• Make your call-to-action as strong and compelling as possible
• Don’t create anything that interferes with the goals of your UX.

Check out our related article for seven helpful tips to ensure your website is designed with great usability here for additional guidance. 

The Importance of Accessibility 

Accessibility is the practice of making technology as easy to use as possible, and fully accessible to everyone. While web accessibility is largely intended to help people with disabilities gain better usage of technology, it’s also much broader than that. 

There are people who have difficulty using certain types of, or aspects of, technology who don’t have a disability. For instance, someone with deteriorating eyesight may find it difficult to read small text on a smartphone screen.

It’s also important to ensure your website is as easy to use as possible for the average person as well, because you should always strive to deliver the best possible UX for all your visitors. Accessibility is a key driver of this.

The Web Content Accessibility Guidelines (WCAG), which are used to define what constitutes good accessibility, lists four key principles of web accessibility that should be followed by all websites. 

This means your website must be:

1. Perceivable
2. Operable
3. Understandable
4. Robust.

Web accessibility is an important topic, so we’ll talk more about that in a separate article. For now, it’s worth noting that any web design and development agency you work with should consider accessibility a top priority when designing the UI of your website. If they don’t, you should challenge them and ask why not.

Here at SoBold, this is built-in to all our design processes. We believe that all technology should be inclusive and equally available to everyone, regardless of their physical ability, location, personal background, or any other factors. 

Some design best practices that we’d recommend you always follow to ensure your website is fully accessible, from a UI design perspective, include: 

• Use contrast and blank space to make your content easy to perceive
• Use bold colours 
• Use font sizes no smaller than 14px for desktop and 13px for mobile across the whole site (although, this does depend on the font you use)
• Use headings and structure correctly to organise content clearly on each page
• Make all your content easy to both see and hear
• Write all your copy in plain, simple language
• Avoid any flashing or blinking imagery or video content 
• Write simple, clear, and helpful error messages.

Preparing Your Website for Development 

As you can see, UI design is mainly a case of applying the visual design that was created with the mood boards to your UX wireframes with the agreed flow. Good UI is no more than a clean, simple design that accurately represents your brand identity. While it sounds straightforward, it’s important to remember this is just one phase in the holistic, end-to-end process of web design. 

To conclude the design process after the UI is complete, your agency will prepare your site’s designs for development. To learn how this process works, understand what to expect, and ensure your own web development process runs smoothly, read our next article in the series here.

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When developing a high-performance website with WordPress, certain requirements will demand that your agency partner goes beyond the “out-the-box” functionality of the platform. 

There are two main ways your agency partner may work with you to build out custom functionality:

1. Plugins 
2. Bespoke development.  

While plugins are the go-to option for many small and medium-sized businesses, it shouldn’t always be such a quick decision between those two options. If you’re working on an enterprise-grade website, your agency should always give careful consideration when determining the best approach in every scenario. 

In this article, we’ll help you understand how to determine the right option between plugins and bespoke development for your own WordPress website. 

Why Are WordPress Plugins so Popular? 

Since WordPress is an open-source platform with a very active global community of web developers, there are tens of thousands of plugins readily available. For almost any use case you can think of, there’s almost certainly a plugin for it; probably even several. 

Plugins serve so many businesses so well because they’re pre-built functionality that quite literally plugs into your platform.

One of the main reasons plugins are so popular, especially for smaller businesses, is because they’re usually free. This provides a great cost benefit over bespoke development, on top of the obvious benefits in the speed of attaining the new functionality as well. 

Why You Should be Careful with Plugins 

Despite their popularity, there are downsides to plugins too. 

Relying on too many plugins, or using low quality plugins, may slow the speed of your site down significantly. A good WordPress development agency will try to keep the use of plugins at a minimum to ensure the speed and performance of your site isn’t compromised. 

Poorly built plugins, or ones that aren’t maintained sufficiently, could also cause glitches and errors to occur with the functionality they’re adding to your site. 

Security is another concern with certain plugins. If a plugin isn’t maintained and updated regularly, this will create vulnerabilities in your platform that could be exploited by malware or cyber security attacks. These vulnerabilities could also creep in if your plugins are auto-updated and left untested by your agency partner. 

Some less experienced agencies often fall into the trap of using too many plugins, while others are simply unaware of the risks associated with plugins from untrusted sources. This has given a bad impression of plugins in some circles. The missing ingredient there, however, isn’t the value of plugins, it’s the agency’s best practices. 

When to Use WordPress Plugins

If there’s a feature you need to add to your site that’s already been built perfectly in a trustworthy plugin, it’s worth considering that approach instead of building something from scratch. 

However, here at SoBold, we ensure a strict set of best practices are followed, and due diligence conducted, every time we’re considering using a plugin.

We’ll always make thorough checks to ensure any plugin we use is best-in-class, aligned with our high-performance standards, and so should any other agency you work with. 

This will include asking questions like:

• Does it have a large number of positive reviews?
• Is it built by an author with a good reputation?
• How active and trusted is the author in the WordPress community?
• When was the last date the plugin was updated? 
• Has it been updated regularly enough in the past? 
• Does the code quality meet our standards?
• Does the code align with modern WordPress development best practices?
• Is the plugin compatible with the WordPress block editor? 

Before implementing a plugin on your platform, your agency should also use it in a local testing environment to ensure it functions as expected.

The majority of plugins are reliable, offering a quicker and easier approach than building something bespoke. However, there are many cases where bespoke development is the more suitable option. 

When it’s Better to Use Bespoke Development 

When it comes to sophisticated, dynamic websites, plugins may not be capable of delivering the required level of performance, security compliance, or functionality. 

In these cases, your agency will turn to bespoke development to deliver what you need. This is often the necessary approach, because high-performance websites do require some complexity behind the scenes. And WordPress is arguably the best platform available today for bespoke web development. 

Building out your platform by creating new features completely from scratch, tailored to your exact need, brings with it a wealth of advantages over using plugins. 

This is particularly beneficial in terms of flexibility and customisation, giving you something entirely unique to your website. You’ll have complete control and ownership of your bespoke features, which provides greater security and seamless integrations with the rest of your technology systems. 

Performance will almost always be superior with bespoke development, delivering a far greater user experience (UX) and improving your customer engagement as a result. 

Bespoke development could even be more cost-effective in the long-run too, when compared to plugins that turn out to be problematic or aren’t updated past a certain point. 

Rely on Your Agency’s Expertise 

Determining whether to use a plugin or build something bespoke will be a decision your agency should guide you to make correctly. 

Each website and each business are different, so the right option will be unique to your own requirements and circumstances. Therefore, it’s also worth mentioning that this must be specific to each individual requirement as well, rather than taking a blanket approach.

The decision shouldl be based on the most straightforward way to give you the capability you’re looking for. It will also involve ensuring that your site’s security, performance, and UX are maintained. Another important factor to consider are your circumstances, such as your budget, timeframes, the amount of traffic your website is likely to encounter, and so on.

For example, if your agency knows that one of your top priorities for your website is excellent performance, they’ll make different decisions in that case than they would if you were more concerned with the fastest possible time-to-market. 

Some businesses even use plugins in the first phase of their website, then look to rebuild their plugin-based functionality with bespoke development when their business grows, or when they have more time and resources available.

It’s important to trust your agency partner with this decision and rely on their advice. This is why it’s so valuable to work with an experienced agency who understands your needs, so they can help you make the right choices and take the best possible option. 

Finding the Right Balance for Your Website

Plugins can be very useful, and it must be said that many WordPress plugins are outstanding in their capability and quality. However, if your specific requirements demand more than a plugin can deliver, bespoke development will be the correct approach.

Regardless, it’s crucial to find the right balance to ensure your site’s performance, speed, and security are maintained. 

Ultimately, your agency partner should always consider the specific requirements and circumstances of your project before deciding whether to use plugins or build bespoke functionality for your site. This makes it even more important to work with an experienced agency you can trust to guide you. 

Discover more about the scalability and flexibility of the WordPress platform, and its ability to deliver complex requirements for enterprise websites, in our related article here: Just How Scalable is WordPress?

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If you’ve never been to a conference of any type before, you possibly think you already know the important areas of your profession and can find out any developments from your colleagues or the internet. At least that’s what I thought prior to attending Pixel Pioneers 2022.

Which option sounds more appealing to you? Pick up extra skills on occasion, or go to a conference and absorb a mega-dose of industry knowledge, make connections and enjoy exploring fresh surroundings? Luckily at SoBold we have the opportunity to do both.

The conference covered both ends of the telescope – from broad topics such as energy consumption, to a fifty minute talk about the brief three milliseconds your screen goes blank in between webpage loads. How the visually impaired experience the internet, to technical developments in styling / fonts.

My personal hero was Chris How – his mantra of valuing your customer’s time and giving them small moments of delight strongly resonated with me. In accordance, I want to guide you through the content of the conference, with links to the core material that will best replicate what the SoBold team saw, whilst valuing your precious time.

GAVIN STRANGE : Less Thinkering, More Tinkering

A must watch to boost your levels of creativity. Gavin shares his personal and professional projects with Aardman Studios. Lots of useful insights into reaching the pinnacle of creativity. Highly engaging delivery, visuals and plenty of ‘further reading’ material. Definitely worth watching in entirety. Gavin Strange website – will give you a sense of his creative flair and influences. https://www.jam-factory.com/

“It’s better to beg for forgiveness, than ask for permission.”

Gavin Strange

BIANCA BERNING : Variable Fonts – WTF?

From a technical and design standpoint, learning about variable fonts is incredibly useful. Towards the end Bianca veers into the potential application of variable fonts – imagine a world where your computer mutates its content to fit the viewer’s specific needs. If you’re looking for new avenues for unique artistic features for your website – this talk is for you. Everyone should have a play with variable fonts – try it here https://v-fonts.com/

CHRIS HOW : You Got to Fight for the Right to Delight

Chris’s choice of examples and commentary is intentionally entertaining and eclectic. His approach to design changes your criteria for success and also would decisively influence your next project. Essential viewing. Whether you’re a seasoned designer or developer short of a design, this talk will give you a guiding direction. Information on the Kano product roadmap here. https://www.productplan.com/glossary/kano-model/

LÉONIE WATSON : Accessibility: The Land That Time to Interactive Forgot

Visually impaired people experience the internet through screen readers – the internet described in words. Léonie’s valuable insight will definitely re-balance your priorities and appreciation for how websites should function. Some of the technical history she overviews was a bit lost on the audience but the switch in mindset is valuable. Important to dip into, especially for gleaming a deeper understanding of how a web document is compiled and loaded. It might sound ‘techy’ but it’s like understanding how our lungs work – illuminating. If you haven’t viewed any of your own websites using a screen reader – you definitely should. For a great sense of how the net is best experienced for visually impaired users – just check out her website – tink.uk

LUKE MURPHY : Lightning Talk: Design Tokens – Searching for a Source of Truth

Design Tokens act as a very useful tool for blending the boundaries of where design and development meet, in fact, they act as a technical element that affect design and development in equal measures. If you have no idea what a design token is – this talk could unlock a tonne of structure for your product. Here’s an overview article on design tokens 

HANNAH SMITH : How to Make Digital Services More Sustainable

Hannah Smith’s talk invited us to critique our energy consumption and make changes to our habits as both consumers and producers of digital content. She makes the case that space travel is a waste of resources, and that using less lays the path to fulfilment. See if her arguments resonate with you.  Hannah’s book recommendation – Doughnut Economics by Kate Raworth

JHEY TOMPKINS : Supercharge Your Skills with Creative Coding

A mad professor of CSS and JavaScript – Jhey has a mixture of technical tricks and interesting libraries for speech recognition. Deadpan yet full of colourful examples, Jhey clumsily demonstrates his collection of magical creations and challenges you, the developer, to break out of your ‘siloed’ mentality for visual  presentation. Check out his catalogue of wondrous CSS/JS creations here

STUART LANGRIDGE : You Really Don’t Need All That JavaScript, I Promise

Painting with the broad brushes down to the nat-hair infinitesimally small details, Stuart reminds us of the importance of returning to the basics in order to best utilise the web. Unfortunately some of the libraries he suggests do not have extensive compatibility and thus aren’t for mainstream production… yet. His insight does provide a deeper understanding of the mechanics of the tools we use, although the message is quite drawn out. Example of the shared transitions js library https://codepen.io/drenther/pen/NjzeOO

RACHEL ANDREW : What’s New in CSS?

Rachel Andrew – new css features either in or emerging from or newly arrived from CSS-land. Truly at the coalface of emerging CSS features. For a frontend developer it was akin to being shown new letters in the alphabet that were being proposed. A summary of similar information can be found here – https://www.smashingmagazine.com/2022/03/new-css-features-2022/

Bristol itself is well worth a visit – a centre for nightlife, hedonism and youthful idealism. Simply walking around the harbour area in the daytime will refresh your appreciation for one-of-a-kind shops and overflowing street art. Make sure you have plenty of free space in your phone for all the photos. The SoBold team had a very enriching experience and bonded even tighter as a team. I hope to see you at the next one!

Links to the conference videos will be available via the Pixel Pioneers website.

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When you’re responsible for managing a new website development process, you’ll have some difficult decisions to make. Two of the most difficult decisions will be finding an agency that you can trust, and finding a content management system (CMS) that will give you the flexibility and performance to drive your business forward online.  

Your CMS will play a significant role in helping you meet your specific website requirements and enabling you to achieve your strategic goals. 

We’ve compared lots of different CMSs in our recent series of articles, and each of them have their own strengths and weaknesses. In this article, we’ll compare WordPress and Craft.

Ease-of-Use

It’s vitally important to ensure that the platform you choose is straightforward to manage. You’ll want a platform that’s approachable, with a low barrier for entry, to avoid any challenges in the daily running of your website.

Craft’s Ease-of-Use

Whilst Craft is an open-source CMS, it requires technical development expertise in order to manage the platform once built. Management for non-technical teams will likely be difficult, thus limiting you in your ability to build out content and new features over time. 

If you do have expertise in-house, that will allow you to manage your website more easily, as the CMS itself is efficient for publishing and managing content.

Craft also makes it easy to collaborate and share responsibilities across teams without any interference or complications. For example, you can save draft versions of pages and share them with colleagues – with private links that don’t even require you to be signed in – before publishing live on your site. 

WordPress’s Ease-of-Use

Conversely, WordPress is specifically built so that content can be managed in-house. WordPress provides you with a convenient, intuitive user interface (UI) that allows quick and easy publishing, management, and editing of content on your sites.

Put simply, WordPress is a more traditional CMS that’s suitable for a wider range of users and teams. It allows you to easily manage the content on the front-end, whilst also facilitating a quick time-to-market for the development of your website.

This ease-of-use also helps to share responsibilities throughout your team.

Flexibility

Flexibility will always be high on your list of priorities when looking for a CMS. Tailoring your platform to fit your own unique requirements is a crucial capability in today’s digital business landscape. 

How Flexible is Craft?

Craft is all code-based, which allows you to build virtually any type of website you want, with great flexibility. The only limitations, really, will be with the platform-specific development capabilities of your agency.

How Flexible is WordPress?

WordPress also offers a great deal of flexibility and customisation, but the difference here is that it’s unlikely you’ll need to alter much about WordPress’s pre-existing tools and features to be able to build a website you’re happy with.

With WordPress, you have everything you need to build a high-performance website. But that’s complemented by the flexibility to make enhancements and seamlessly scale the platform with new bespoke features if you wish to. 

Integrations

Before you select a CMS, you’ll need to ensure it can easily integrate with any existing systems your business has in place. Whilst most CMSs will be able to integrate well with a variety of third party systems, it’s important to be aware of any limiting capabilities of the platforms.

Craft’s Integrations

Integrations with the most popular third-party platforms are typically supported in Craft through plugins. However, you may need to integrate manually with platforms using API’s.

While this gives you more control over your CMS’s functionality and security, it’s another area in which you’ll likely have to spend more time and money on agency development work. Those integrations will also need to be maintained and updated manually as well, which may be a financial and time burden on your agency. 

WordPress’s Integrations 

WordPress’s global popularity means that it’s readily compatible with most of the third-party systems you’ll already have within your business. 

You’ll have a wide range of native plugins available that will integrate your WordPress site with virtually any other tool. Even if you have more advanced requirements, it’s usually easier for your agency partner to do this bespoke development work in WordPress than it is with other CMSs. 

Developer Communities 

Investing in a platform that’s supported by a community of developers will provide you with additional benefits and advantages. It’s always helpful to have other users working to continuously create additions and updates to help the CMS grow and improve.

Craft’s Community 

Craft has a passionate community working hard to help enhance the platform, but it’s only a fraction of the size when compared to more mainstream CMSs like WordPress. 

Still, size isn’t all that counts here. Craft’s community is very supportive and highly active on channels like Slack and Discord. Craft also has a StackExchange, which is a Q&A forum that many developers use to share learnings as they work through projects.

The WordPress Community

At 20 years old now, WordPress’s popularity and global market share means it has an enormous community supporting it. 

WordPress’s community consists of millions of users who work tirelessly to offer support, collaboration, knowledge sharing, events, and much more. 

Any questions, problems, or requirements you have are often answered very quickly by members of the WordPress community. This also results in exciting new enhancements and features being released on a near-constant basis to drive the platform forward. 

Being part of the WordPress community will also give you access to free events that help users learn to get as much value as possible from the platform. 

Cost and TCO 

Cost is a key factor when choosing a CMS. It’s also important to remember the up-front costs aren’t the only thing you need to consider here. Since your CMS is a long-term investment, you should be looking for a low total cost of ownership (TCO) for all your related costs over time.

Craft’s Initial Investment and Ongoing Costs

With Craft, you’ll need to purchase either the pro or enterprise plan. Pro comes with a one-time payment of £250 per project, and an additional annual payment to continue receiving updates. The cost of the enterprise plan will vary depending on your requirements and usage.

As mentioned earlier, the costs associated with the platform may also be high. This is due to the need for agency support across many aspects of your project, from setting up your website, to integrations, to ongoing maintenance. 

The actual costs of development with Craft may also be higher than with other CMSs because of the smaller scale and more specialist nature of the platform. 

It’s also worth mentioning that Craft CMS hosting services are more limited than those of WordPress, again likely making them more expensive.

WordPress Cost and TCO 

On the most part, WordPress is a more cost-effective platform than Craft, with a lower TCO.

WordPress is free-to-use, limiting your initial costs to just hosting, development agency fees, and post-deployment support. 

As touched on earlier, achieving a much faster time-to-market will allow you to launch a quality website quickly so you can begin gaining strong ROI right away.

Another cost-related benefit of WordPress’s ease-of-use is that if there’s bespoke development work you need your agency to complete, it will usually come at a reasonable cost. Because Craft is such a niche and technical platform, bespoke development work often comes at a premium in comparison to the more widely-used WordPress.

When the WordPress platform receives updates, it’s often fairly quick and straightforward for your agency partner to test and maintain your site.

These advantages add up to create a lower TCO for WordPress than you’ll have with other enterprise CMSs.

Conclusion 

Both Craft and WordPress are both great CMSs in their own right, and would serve most businesses. Although, it’s difficult to deny that WordPress is a much more approachable platform than Craft for the average user.

If you’re a team with a great selection of existing development skills, Craft can provide you with some innovative capabilities and could be the right platform for you. 

The key thing to remember when making this evaluation is that you should select the platform that directly aligns with your own specific circumstances and requirements. 

Every business, and every web development project, is different. Carefully consider your objectives, budget, users, in-house skills, and any other factors that may come into play. That should allow you to determine which CMS is the right one to deliver what you need. 

If you need more help finding a CMS for your new website project, read our comprehensive guide to understanding and evaluating the options for large businesses here.

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March 8th is still an important date to remind us of the brilliance of being a woman in our society. Even though it can be a struggle every day, we know that women are capable of anything and we are very proud to celebrate the achievements of these creative and intelligent women.

Hedy Lamarr

Who can live without Wi-Fi nowadays? In 1942, Hedy invented the technology that later helped the creation of wireless signals. 

Rear Admiral Grace Hopper

If you’re not in the programming world, you may not have heard of COBOL. This programming language created in 1952 is still used on business applications to this day. Grace was one of the first ever compilers and her work led to the creation of COBOL.

Margaret Calvert

Even in the age of Sat Nav, you’ve probably relied on a road sign at some point, right? Either driving or walking down the street, the reliable signs are a source of comfort when technology fails. Margaret was part of the team that redesigned the whole UK road sign system. It all started in the late 1950s and her work still guides us even to this day.

Carolyn Davidson

‘Just do it’ – the famous tagline from a brand you might have heard of, called Nike. The tick logo was first developed by Carolyn when she was just starting design and the idea behind it to represent speed and motion. Even though the Nike tick is now one of the top 10 most recognised logos worldwide, Carolyn has only made $35 from her design.

Susan Kare

We all know Apple. We all know that they’ve conquered the world of technology by consistently presenting unique designs with both their hardware and software. What you probably didn’t know was that Susan was the designer responsible for developing all the typefaces, icons and other elements that serve as the core for what we now know as the Apple brand.

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