When a visitor lands on your website, the visual design is likely to be the first thing they’ll notice. It’s also usually the thing they’ll remember most. 

75% of consumers reportedly judge a business’s credibility based on its website design. This first impression can make or break a prospective client’s interest in working with you. 

The ultimate goal of your website is to attract and retain as many prospects as possible, and then convert them into clients. But most websites are designed in a way that leaves those goals unfulfilled, failing to reach their full potential. 

With that in mind, your visual identity should be treated as a top priority within the overall design of your website. Believe it or not, this can have a significant influence on the growth and success of your business.

When working on a web design project, you should always go through a careful visual exploration phase to find the right visual identity for your website. 

Whether you’re going through a full company rebrand or just refreshing the style of your website, it’s important to ensure your design is tailored to your specific target audience. This is how you begin to drive business growth through your website. 

Without a visual exploration process, your website may not convey your company’s brand identity and values as clearly as you’d like it to. 

In this article, we’ll outline the steps taken so you’ll know what to expect when working on a website design project. 

What Does the Process Involve?

The purpose of this process is to define the best visual direction to take with your site. 

This is a crucial aspect of your overall design, with aesthetic elements being brought together to create a look and feel that engages your site’s visitors and retains their attention. To achieve that, your visual design needs to establish a connection between your audience and your brand immediately. It should also demonstrate why your visitors should work with you. 

Exploring your visual identity will cover a wide range of elements, including: 

• Your brand 
• Your company values
• Your colour scheme 
• Your typography
• Imagery and other visual content
• Structuring of pages
• And other visual components that are used to tell your brand’s story across your website’s design. 

What are Mood Boards and How Can You Use them? 

The main tool used to help determine the right visual identity is a set of mood boards. 

These are a visual compilation of all the various elements that make up your website’s visual design. Each mood board is essentially just a single-page collage of design styles based on previous discussions and the findings from the research and planning phase of the process.

The aim of these is to capture your brand’s visual style and tone. This will give the stakeholders, and your designers, a shared understanding of the design you’re working towards. 

Mood-boarding helps you visualise the work on your website’s design before it begins and agree on a design aesthetic that accurately reflects your brand identity and values. 

Think of this like a problem-solving exercise. Your design agency will take a research and data-driven approach to conveying your brand identity, while also catering to your target audience and accommodating the latest industry trends.

Collaboration and Iteration

Like most processes within web design and development, this visual exploration process should be collaborative and iterative. 

You’ll typically be presented with a mood board and a set of ideas by your agency partner, then given the chance to provide feedback across several rounds of revisions. 

Rounds and revisions are always important in any creative process. It’s usually necessary for your agency to develop and present a minimum of three mood boards before the optimum aesthetic is agreed upon. This is a crucial step towards the ultimate goal of creating a new website that accurately reflects your brand and has a positive impact on your target audience. 

Connecting with Your Clients Through Design

Your website’s visual identity is what makes your brand resonate with your target audience. Your design needs to clearly convey the values of your business, the quality of your products and services, and the reason why your visitors would benefit from working with you. 

Working through this visual exploration phase is an important step towards designing a website that will attract more visitors and increase your conversions. 

Once this visual exploration is complete, the next phase of your web design process will be to craft your website’s user experience (UX).

A content management system (CMS) is a type of software-based technology, used to build and manage websites and other digital products. A CMS allows you to easily create, edit, and publish digital content across a range of online channels, such as the web and mobile. This is the most common technology platform used by businesses to build assets such as websites, with almost two thirds (63%) of all sites on the Internet now delivered via a CMS. 

With that in mind, it’s clear why most businesses today are heavily reliant on this technology. Whether you’re developing something new from scratch or switching from an old platform to a new one, selecting your CMS is an extremely important decision with a lot riding on it. But with such a vast landscape of digital solutions to navigate, and so many different options available, finding the right CMS can be overwhelming. 

To help you through the process of finding the right CMS, this article compares four of the most common options for large businesses. We’ve also listed their pros and cons, and provided some additional considerations that will be useful for you to think about along the way.

First, the Criteria

A CMS can be used to build various digital products and assets, from websites and mobile apps to bespoke systems like staff portals and internal training platforms. Particularly in large businesses, it’s common to need to create some bespoke features, functionality, or digital processes as well. Whatever it is you need, you should aim to find a platform that’s capable of delivering on your specific requirements. 

Here are some points to include in your criteria when researching the options for your CMS:

• Bespoke development capabilities
• Easy integration with existing systems and legacy technology 
• Scalability and performance in peak traffic 
• Enterprise-grade security 
• Quick and easy editing capabilities 

Now we’ve covered what a CMS should be able to do when you start implementing it within your business, let’s look at the different platforms available to you.

Option 1 – Drupal 

The Pros: 

• Drupal is a highly secure platform, which is a crucial quality for a CMS to have. 
• It’s very intuitive for users who have coding experience or advanced content management skills. 
• It has a great community of users surrounding it, which contributes a lot of value and is able to provide support.
• It also has hundreds of unique thematic options to choose from when designing your site. 

The Cons: 

• Drupal can be hard to work with for non-technical users, as it lacks simplicity and provides limited customisation.
• It can take a long time to get up and running, which means your costs will be quite high if you work with an agency partner.
• It’s also worth noting that the version of Drupal most businesses use now (Drupal 7) will be reaching end-of-life soon.

Option 2 – Sitecore 

The Pros: 

• Sitecore is purpose-built for large businesses, guaranteeing an enterprise-grade experience. 
• Sitecore is a robust CMS with a high level of in-built security.
• It actually provides a fully-managed ‘digital experience platform’ that comes with more capabilities than the average CMS. 
• It also offers great personalisation and excellent pre-built features. 

The Cons: 

• Sitecore is an expensive option, even if you have a large budget to work with.
• It requires you to procure licenses to begin using it, and also restricts certain capabilities unless you progress to higher tiers of licenses. 
• It typically runs with hierarchical, complex workflows that might be frustrating for small or agile teams. 

Option 3 – Umbraco

The Pros: 

• Umbraco’s scalability makes it very suitable for large businesses.
• It’s free to use and open-source, with an active community of users supporting it.
• It allows you to manage a high volume of pages easily and efficiently.
• It’s another platform that comes with a high level of in-built security.

The Cons: 

• It can be difficult to work with for the average user. As with Drupal, Umbraco is mostly suitable for more technical users who have coding skills or some development experience.
• This complexity again increases the likelihood of higher costs with your agency partner (if you go that route). 
• It’s common for sites built with Umbraco to be reported as slow, for both back-end editing and the front-end user experience. 

Option 4 – WordPress 

The Pros: 

• WordPress is extremely scalable and dynamic. It can easily grow and evolve as your business grows, continuing to meet your changing needs.
• It’s renowned for its ease-of-use. Because of this, it enables you to deliver your projects quickly and efficiently.
• It’s highly customisable, making it ideal for bespoke development. With the right knowledge and skills, you can build almost anything with WordPress. 
• It also typically comes with a very low total cost of ownership (TCO). You won’t need to add on new features or capabilities, nor pay for costly extra work to handle platform upgrades or updates.

The Cons: 

• If you apply too many plug-ins, WordPress sites can slow down and experience dips in performance, but a good agency partner should encourage you to minimise the use of these.
• Some still see WordPress as an unprofessional platform used mostly for small blogs, but that old myth couldn’t be further from the truth today.
• WordPress is a secure platform, but plug-ins can create vulnerabilities if they’re not tested well or taken from untrusted sources. Again, a good agency partner should guide you with this to reduce the risk and prevent any issues.

Interested in learning more? Check out our related article here, where we explore the benefits of WordPress for large businesses in greater detail. 

A Brief Word on Agency Partners 

As touched on earlier, you’ll also need to consider whether you want to take the approach of working with an agency partner or not. For large businesses, most development projects tend to involve complex requirements that are almost impossible to manage without the support of an experienced agency. 

An agency partner can provide you with strategic guidance, platform-specific skills and tools, and expertise to help you gain as much value from the technology as possible. While it’s perfectly valid to decide to implement a new CMS without an agency working alongside you, doing so will probably make things a lot more challenging, a lot more expensive, or possibly both.

All the platforms mentioned here have their benefits. But they’ll each be significantly easier to use, and will deliver far greater return on investment (ROI), if you have an experienced partner involved. 

How to Choose the Best Option for Your Business  

Keep in mind that every business is unique and every web development project is different. These platforms are all good options in their own way, but a solution that works well for the majority of organisations might not be the right choice for you. 

Whether you’re building a bespoke website or migrating an existing site to a new platform, you have to be thorough in your assessment and make the right choice for your specific business.

To really understand the pros and cons of these options, you first have to be clear about exactly what you need and what you’re aiming to achieve. You’ll then need to determine which solution best aligns with your requirements, budget, and strategic objectives.

If you’re in the process of assessing solutions to help you deliver a bespoke development project, read our comprehensive guide to evaluating and selecting the right platform here.

Penetration testing, often abbreviated as pen testing, is an essential process to ensure you maintain a safe and secure website. But what exactly does pen testing involve, and how can you rest assured your agency partner is covering all potential vulnerabilities for you? 

This article will provide a detailed guide to penetration testing, helping you minimise your security risks and ensure your website is fully protected. 

In a recent series of articles published in our resource library, we provided an in-depth explanation of the end-to-end process of building a high-performance, enterprise-grade website. (If you’d like to read that series first before learning about pen testing, you can start here). 

After you’ve worked with your agency partner to successfully build your website, you’ll also need to ensure your site is protected from cyber security threats.  With that in mind, you should understand the important role that pen testing plays in effective website security and maintenance. 

What is Penetration Testing? 

Penetration testing is a form of website testing that’s used to identify security vulnerabilities When conducting pen testing on your site, your agency will simulate a range of cyber attacks that could be used by cyber criminals or malicious software (malware). 

The purpose of this is to identify security weaknesses within your site and take action to prevent them from being exploited in the real world. This approach goes beyond basic tests, as it doesn’t just list the vulnerabilities, it examines how they could be exploited and helps to prevent that from happening. 

Why is it Crucial for an Agency to Conduct Penetration Testing? 

Website security is critical in today’s digital business landscape. Cyber security threats have become highly intelligent and sophisticated, now capable of penetrating even the strongest security networks. 

For instance, global technology giant Acer was the victim of a cyber security attack that demanded a ransom of $50 million USD in recent years. 

The outcomes of a cyber attack on your website could be catastrophic, either through sensitive data being stolen, lengthy losses of business continuity, or even reputational damage. 

Remember, your site’s security isn’t just vital to you as a business, it’s also something your clients need assurance with when they agree to work with you. You should be taking as many proactive steps as possible to ensure your security measures are rigorous enough to match high levels of risk. 

Covering All Bases for Robust Security (in WordPress)

It’s useful to be conscious of the common security weaknesses and pitfalls cyber criminals typically aim to take advantage of. 

Security vulnerabilities can be created when your website is running on outdated versions of your platform, or if something hasn’t been configured or integrated properly. Other common pitfalls include weak authentication measures and insufficient protection from the perspective of your users. 

With platforms like WordPress, there are some areas in which less experienced agencies could allow security vulnerabilities to creep in as well. For instance: 

• Auto-updates – When your platform’s software is automatically updated, changes in the code can cause new security weaknesses to arise. 
• Plugins – Using WordPress plugins from untrustworthy sources, or neglecting to update and maintain your plugins properly, can also cause security issues. 

This is one of many reasons why it’s important to work with an experienced agency partner who has proven platform-specific knowledge and expertise. Your agency should know your CMS of choice inside out, and should therefore be well aware of all the most common security pitfalls and targets for cyber attacks. 

What Does Effective Penetration Testing Involve? 

To conduct pen testing, your agency’s security experts will run through a process that attempts to penetrate your site’s security measures. 

This is usually done in stages, as follows: 

1 – Planning and Preparation

1. Review the results and analysis of any previous tests (if there are any)
2. Define the scope of the testing, including which tests will be performed
3. Gather all necessary data and information on the system to conduct the testing
4. Determine the criteria of success or failure for the tests.

2 – Running the Tests 

1. Use automated tools to scan for vulnerabilities and identify weaknesses 
2. Attempt to exploit the identified weaknesses 
3. Repeat the tests with different types of user roles and permissions
4. Measure the outcomes against criteria for success or failure 
5. Create a report on the outcomes and results of the tests. 

3 – Post-Testing 

1. Review the reports and analyse the results 
2. Remediate and resolve the vulnerabilities that were able to be exploited
3. Re-test the vulnerabilities to ensure remediation was successful.

The Benefits of Thorough Penetration Testing

Working with an agency partner who can support you with ongoing pen testing is a necessary step towards gaining enterprise-grade security for your website.

Technology changes so quickly today. Your platform receives updates regularly, your site is always growing, and cyber criminals are constantly finding new ways to breach your defences and gain access to your data. Penetration testing allows you to keep the pace with new emerging vulnerabilities. 

Conducting regular pen testing can also help improve client relationships and create competitive advantages as well. In certain industries, a demonstrable commitment to security will be greatly appreciated by your target audience. This can help to differentiate you from the competition and provide the trust required to attract more prospective clients to work with you.

Website Security is a Never-Ending Battle 

While every business with a website faces tremendous security risks today, this is a proven process that can help to minimise that risk and give you the confidence you need in your site’s security.

Any agency partner you work with should have the knowledge and expertise to understand the importance of pen testing, and should insist on making this an integral, ongoing part of your site’s maintenance. 

Evaluating and selecting the best option for a bespoke web development project is an important decision, with a lot riding on it. But with so many technology providers, platforms, and agency partners out there today, that decision can be overwhelming. 

In this article, we’ll guide you through this evaluation process, explore the options available, and help you choose the right technology platform for your own web development project.

We all know that a large business or enterprise relies on technology to function. With dozens of sites across different countries, hundreds of employees, and thousands of customers, technology is the heartbeat of your organisation.

You need sophisticated technology to facilitate mission-critical digital assets like your website, mobile applications, staff portals, communications channels, and various other systems. Many businesses also leverage technology to facilitate processes or capabilities that are entirely unique to the organisation, like internal training platforms or bespoke tools for certain departments. 

With that in mind, it’s important to find a platform that can meet your specific requirements and enable you to accomplish your strategic objectives. 

Modern enterprise systems need to be dynamic, scalable, and intuitive, and achieving that involves some complexity behind the scenes. For that reason, it’s often necessary to take the route of a bespoke development project to ensure your business gains exactly what it needs in terms of both functionality and capability.

A content management system (CMS) is the most common technology platform for businesses to deliver these projects, with almost two thirds (63%) of all sites on the Internet powered by a CMS today. This is a type of software used to build websites and similar systems, allowing you to easily create, edit, and publish digital content across a range of online channels and devices. But determining the best CMS, let alone choosing the right one for your own bespoke development project, can be a daunting challenge.

So, let’s explore the situations in which it’s wise to adopt a CMS to deliver a development project. We’ll then walk you through the next steps, giving you the confidence to make the best decisions for your business along the way. 

Enterprise Challenges with Technology 

There are plenty of situations in which a marketing team might be struggling to identify the right technology platform for a project like this. 

Perhaps you need to find a way to deliver something very niche, like building a new website or internal system from scratch. Maybe your project requires you to build a website on a new platform, and that platform needs to integrate with your internal systems like Salesforce, HubSpot, PowerBi, and other back-end applications.

Or, you may be trying to solve a challenge, like finding a suitable way to replace your current legacy systems. If, for example, your current website is built on a CMS like Drupal, and it’s no longer capable of meeting your requirements, you’ll need to find a new platform and migrate everything over.

A CMS is an ideal solution in each of these scenarios, and many others. Of course, with such a vast technology landscape to navigate, finding the right CMS is no easy task. It’s even difficult to know where to begin for most enterprise marketers.

So, let’s take a look at how you can approach this evaluation process in a cost-effective, efficient way.

How to Approach an Enterprise Web Development Project

Firstly, as an aside, it’s important to regularly review and reassess whether your CMS is fit for purpose, even if you don’t have an immediate requirement for something new. 

Modern technology is advancing so rapidly. With that, your users’ expectations – both employees and customers – are evolving as well. You need to keep up with the pace of change and ensure your technology can still meet the current demands it faces from those users.

Back to the task at hand, though. Before you begin looking into different CMS, you should try to define exactly what it is you need from them. 

Whether you’re building a bespoke website or migrating an existing site to a new platform, make sure you know exactly what you want to achieve by doing so. 

Start by asking questions like: 

• What’s the purpose of your project?
• What objectives do you want to achieve?
• What exactly are you looking to build?
• How much budget do you have to spend?
• What existing technology do you need to integrate with? 
• What features and functionality do you need?
• What skills and expertise do you have in-house?

Make sure you have a very specific brief and clear set of requirements to take to whichever solution providers and agencies you’ll be speaking to. If you don’t, you’ll struggle to fully understand whether the platforms you’re evaluating can actually deliver what you need.

Once you’ve got that, you can decide which approach is the best for your project. This could be: 

• Stick with your existing platform and update or build on to it
• Buy a custom, purpose-built, ‘out the box’ platform or piece of software 
• Work with an agency to adopt a new platform and/or build something bespoke.

It’s worth noting that most web development projects for large businesses will have complex requirements that are almost impossible to achieve without strategic guidance and ongoing support from an experienced partner. An agency partner will work closely with you to understand your strategic objectives and requirements, then provide you with platform-specific skills, tools, and expertise to achieve those. We’ll look at this in more detail later in the article. 

Defining Your Requirements 

As mentioned above, it’s important to have a specific set of objectives for your project and know what requirements are necessary to achieve those. These will also ensure the partner or agency you work with understands your brief and is able to deliver the exact finished product you’re looking for.

When scoping this out, there are some common capabilities and qualities most enterprise-grade platforms should have in order to meet expectations. Here are some things you should ensure your new platform – and the agency you work with, if you decide to go that route – can provide for your business:

• Bespoke development 
• Customisable design, features, and functionality 
• Migration from legacy systems to a new platform 
• Seamless scalability 
• A secure infrastructure
• Performance in peak traffic volumes
• Integration with back-end systems like Salesforce, HubSpot, PowerBi, and more
• Ease-of-use in both the front and back-end
• Quick and easy editing capabilities 
• Multi-site development for multiple languages across different countries
• Responsive or ‘headless’ design for web and mobile, enabling omni-channel customer experience.

Your Options for Enterprise CMS 

Drupal 

Drupal is popular among enterprises because it’s a highly secure platform. It’s also great if your team contains technical resources with good coding ability, as it’s very intuitive for people that have more advanced content management skills. 

On the other hand, Drupal can be very difficult to get up and running, and is lacking in terms of simplicity. Because of this, your agency costs will also likely be higher than with other CMSs if you take that route. 

Even if you do have that technical skill in your team, however, the platform itself is somewhat limited with customisation. It’s also worth noting that the version of Drupal most businesses currently use (Drupal 7) is soon reaching end-of-life. This has caused many Drupal users to migrate their existing sites to new, more intuitive platforms, such as WordPress.

Sitecore 

Sitecore is a robust CMS that provides more capabilities than the average platform. It’s popular because it actually offers a fully-managed ‘digital experience platform’ that delivers most of the qualities mentioned in the previous section. 

Sitecore comes with a good level of personalisation and is well suited for bespoke development projects. However, it’s an expensive system, requiring the procurement of licenses to begin using it. It also restricts certain capabilities unless you progress to higher tiers (and costs) of your licenses. 

From a practical perspective, Sitecore operates on quite hierarchical, complex workflows, which may not suit more agile or smaller teams. 

Umbraco

The scalability of Umbraco is great for large organisations, as it allows you to manage a high volume of pages and build out your website to meet the changing needs of your business.

Similar to Drupal, Umbraco is mostly suitable for users with more advanced content management skills and some development experience. This makes it difficult to use for the average marketing team, which increases the likelihood of higher costs, either through more expensive agency projects or even the need to hire someone in-house.

WordPress 

WordPress is the platform that powers almost 45% of the world’s websites. It’s so popular because it’s affordable, flexible, dynamic, and very easy to use. 

There is a common misconception that WordPress isn’t robust or scalable enough for large businesses. However, this continues to be proven as a myth, as some of the biggest brands in the world are now using WordPress for their CMS, from Nike to Bloomberg.

We’ll provide a detailed breakdown of the benefits and advantages WordPress offers in the next section.

Which is the Best Option? 

It’s important to remember every web development project will be different, and each of these platforms are good options in their own way. That’s why you should make your decision based on the solution that best aligns with your objectives, requirements, budget, and other factors. 

One common point related to all these platforms that’s worth noting is that each of them are exponentially easier to use, and will deliver far greater return on investment (ROI), if you have the support of an experienced specialist partner to guide you. An agency with platform-specific skills and expertise will ensure your business gains the maximum value from the platform you select, and help you leverage it strategically to harness its full potential. 

Business Benefits and Opportunities with WordPress

Using WordPress is an excellent option for any business. For large organisations in particular, there are a number of qualities that make it particularly beneficial. 

Scalability and Agility 

The WordPress platform is highly scalable. This means that the size and complexity of your website, and the amount of traffic passing through it, won’t be a concern. WordPress can also grow with your business and easily adapt to continue meeting your changing needs. Scalability is one of WordPress’s most prominent advantages for enterprises.

Low TCO and Strong ROI  

Of all the options listed above, WordPress comes with the lowest total cost of ownership (TCO). Unlike most platforms, you won’t need to bolt on new features or capabilities with WordPress,  nor will you have to worry about costly extra work to manage platform upgrades or updates. Additionally, because WordPress is so flexible and rich with dynamic features and capabilities, it’s proven to deliver strong ROI. 

Flexibility and Customisation 

WordPress is ideal for a bespoke development project because it’s highly customisable. You can use its flexibility to build bespoke features and functionality into your website or create an entirely unique system.

Fast Time-to-Market 

Because of its great usability and simplicity, WordPress allows for a very fast time-to-market, meaning you can deliver your project quickly and efficiently. However, it should be noted that  most businesses will need the support of a skilled agency to be able to achieve that.

Integration 

WordPress is very easy to integrate with other systems, such as HubSpot, Salesforce, and others. This means your business will experience minimal disruption due to integration, whether migrating to WordPress or starting a new development project from scratch.

Usability 

In the back-end, WordPress is renowned for its usability. As a CMS, it’s extremely easy to use, meaning you can get up-to-speed quickly and share responsibilities across more members of your team. 

Performance 

The performance, speed, and ease-of-use with WordPress are all enterprise-grade when building websites on the platform. This means user adoption and retention will be high, ensuring the success of your project and driving greater ROI.

Long-Term Value

When working with WordPress, you’ll also gain advantages that will deliver added value to your business, especially if you have the support of a specialist partner who can help you unlock the full power of the technology. 

The project doesn’t stop with the initial implementation of WordPress, either. As your requirements change, or your project evolves, WordPress is the best platform to adapt with you and deliver value to your business in the long-term.  

Why WordPress is the Future of the Enterprise

WordPress is the most popular and widely used CMSs in the world today. And that popularity has been consistently spreading into the enterprise market over the past decade or so.

This is no coincidence, either. It’s unsurprising to see how quickly WordPress is growing in popularity, as more and more businesses realise the vast potential of the platform and the benefits it can deliver.

When taking into account its unprecedented scalability, flexibility, and usability, not to mention its low TCO, WordPress is one of the leading options for bespoke web development projects for large organisations.

When it comes to evaluating the options for your own project, remember to carefully consider how each platform aligns with your requirements and objectives. Once you’ve identified the CMS that is most suitable to deliver what you’re looking for, consider the value that could be added to your project by working with an agency partner who specialises in that technology. 

A fresh-faced Leo joined SoBold in August 2019, with a big booming smile and speaking in broken English. It was immediately clear how driven he was to learn and pick up new skills and it was a no-brainer to offer him a job to join our development team.

For much of his first year at SoBold, Leo was glued to Google Translate to try and properly understand the tasks he had been set, but each and every time the output of his work would be the same, outstanding.

As Leo’s English picked up, as did his confidence and skill-set and he made it clear that he wanted to focus on Back-End Development and he really wanted to take SoBold forward. Leo championed innovation in our development approach and much of the workflow we do today has been driven by Leo’s desire to set the highest of standards.

He is a key figure at SoBold and we are very fortunate to have him.

We caught up with Leo to find out more about what he get’s up to in his day-to-day life!

At what point in your life did you decide to become a developer?

During middle school, I tried to learn how to make games, which led me to development. I started exploring different languages and realized I really liked learning the syntax of as many languages as I could. Eventually, I got into web development, and since then I have tried to expand my knowledge of web development languages, trying out new frameworks, and both front and back end sides.

Describe your typical day

As of now I’m trying out double gym days, which means an early wake up (5.30am), gym at 6am, and finishing at around 8am. Then I go to work, have my day, and when I finish I go home and back to the gym. When I get back home it’s circa 8.30pm, so I have dinner, watch something on Netflix (not too much otherwise I end up snacking), then go to my room, and if there’s time and I’m not too tired I play piano, otherwise I go to bed ready to do it all again. 

What’s your favourite project to date

Favourite project to date is Rede partners

Any advice for junior developers?

Never stop learning, be curious, and be always ready to challenge yourself, and question what you do. Change your way of doing things if someone else out there is doing it better.

If you had to change careers what would you do instead?

Theoretical Physicist or Volleyball coach

What was your most recent challenge and how did you overcome It?

Hit a plateau in terms of motivation, but managed to overcome it by getting less on my plate, and focusing on meaning, eventually, it became better.

What’s your favourite thing to do outside of work?

Workout, play music (piano, guitar), play video games (fav ones are Skyrim, Horizon Forbidden West and Fallout)

How do you think the designer/developer relationship could improve?

The main thing is communication and chemistry, once those are there the relationship improves by itself.