Scalable platforms for customisation & personalisation

Our design process is flexible, with our knowledge and experience allowing us to deliver enterprise platforms that scale.

We focus on creating intuitive, personalised experiences that align with users’ goals.

We’ve worked with a range of clients to design and build many different types of platforms. From SaaS platforms and booking engines, to Intranet, Interactive or Intelligence portals.

Every element, from navigation to interface components, is designed to support scalability, performance, and seamless customisation as your platform evolves.

A clearly defined process

Our platform design approach follows a waterfall methodology, ensuring each phase - from research and ideation, to development and deployment - is meticulously planned and executed.

Research & planning


Research & planning


While our approach to design is entirely customised to the brief we receive, we always start by gathering all of your requirements and defining the scope and purpose of your platform.

Structure & flow definition

Structure & flow definition

With so many moving parts to a platform, this phase involves us collaboratively defining the platform architecture and how users will interact on it.

User Experience (UX) design

User Experience (UX) design

Accounting for user and task flows, we provide a detailed and realistic flow-by-flow design of your platform.

User Interface (UI) design


User Interface (UI) design


Once wireframes are approved, we apply the visual design and work through the design across the rest of platform. This stage may be split into sprints depending on a client’s requirements and preferences.

Development preparation

Development preparation

Our Design and Development teams work cloesly to ensure a seamless transition from design to build. This involves documenting detailed flows, finalising the design system, creating accessibility and interaction guidelines, and cataloguing all feature requirements.

Platform testing

Platform testing

Throughout the development phase, our Design, Development, and QA teams work closely to guarantee that the platform functions as intended.

What our clients say

FAQs about our platform design work

How do you use a design system when approaching large scale platforms?

For enterprise platforms, a design system is crucial because it scales easily, maintains brand consistency, and improves collaboration between design and development teams.

How do you ensure scalability in the platform design process?

We then design an architecture that can accommodate future expansion, focusing on modularity, and flexibility. 

By anticipating future challenges, we create a platform that can scale efficiently over time.

Is your approach to platform design different from website design?

Yes, as generally platforms are more complex and scalable. Platforms involve:

  • Multiple user roles with unique experiences
  • Interactive features like dashboards and data analytics
  • Scalable, secure data management
  • Extensive third-party integrations (e.g., CRMs, payment gateways)

Websites are typically content-driven with simpler data and functionality needs.

What breakpoints will you design in?

We design all our designs for mobile, tablet and desktop. The breakpoints we design to are: 

  • 1920px – Most external monitors
  • 1366px – Most laptop screensizes
  • 992px – Most notebook / iPads devices
  • 768px – Most other tablet devices
  • 375px – Most mobile devices

How do you ensure website scalability for growing enterprises?

SoBold approach design using design systems that can easily be upgraded and extended without disrupting existing operations.

Get in touch with Will for more answers.