Before you begin working on the design elements of a website project, it’s important to begin with, what we at SoBold call, a research and planning phase.
The purpose of a research and planning phase is to ensure that every single decision you make about your design will result in a more effective website, both in terms of your business goals and your users’ needs.
During this phase, you’ll work alongside your chosen agency to define the full scope of your website and all its requirements. This phase will also involve looking closely at your target audience, trends in your market, your competitors, and any data available from your existing website.
This research is extremely useful in shaping the direction you take with your website and helping you to capitalise on certain trends that may align with your strategic objectives.
In this article, we’ll explain how a research and planning phase works to help you know what to expect when entering your own website design project.
If you’d first like to gain a better understanding of the full end-to-end process of web design, read our previous article here.
Website Strategy Workshop
A research and planning phase usually begins with a strategic workshop. This workshop will bring all the relevant stakeholders together, either in person or over a video call, to agree on the goals and parameters of the project.
A workshop is a great collaborative environment to help your agency become even more familiar with your brand, your target audience, and the outcomes you’re looking for from your new website.
Your agency should work closely with you to determine how the objectives you have for your new website feed into your wider business goals. That will be the key to finding the right approach to designing your website.
Once the workshop is completed, the research can begin.
Leveraging Data to Dictate User Experience (UX) Decisions
Every decision you make about your website’s design needs to be informed and justified by data.
As it’s becoming increasingly difficult to capture and retain your audience’s attention, nothing can be left to chance. It’s also negligent to overlook the vast range of valuable insights available to you within your data, and the data in the public domain.
Google Analytics
Your agency should begin by analysing the performance of your website in Google Analytics. This can help to help understand the current behaviours and trends from your website users.
Most businesses use Google Analytics, but few understand the right things to measure. For many businesses, Google Analytics is an untapped gold mine of data and insights that can help you improve site engagement, retain more visitors, and ultimately grow your business.
You can conduct a thorough analysis of things like:
1 – Your Audience Acquisition
Google Analytics can help you identify where your visitors have found you and accessed your website from.
Whether through organic search, social media, direct, or referral, you’ll learn how all your visitors are acquired. This information is vital, as it can allow you to tailor different parts of your website to certain visitors at various stages of their journey with you.
For example, if organic traffic is a key driver of your website traffic, it’s important for your agency to ensure that lots of the hierarchical structure of copy is maintained throughout the site.
This is also helpful in optimising your wider digital marketing strategy, by recognising what’s working well and what isn’t, from a web traffic perspective.
Bonus Tip – If you’re running Google Adwords, make sure your agency partner is aware of all the URLs that need to be redirected, and that this doesn’t affect your ad spend.
2 – Your Visitors’ Demographics
Google Analytics can provide detailed insights into your website’s visitors, with data covering everything from age, gender, location, language, and more. This helps you gain a clear, specific understanding of who’s coming to your website, and that can inform important decisions about your design.
It will also help you determine whether or not you’re attracting the right audience, which could alert you to a need for changes in your design and branding.
Bonus Tip – If you have a lot of visitors from other countries, you may need to talk to your agency about setting up a content delivery network (CDN) on the hosting server to deliver content from that location.
3 – Your Visitors’ Interests
You can use Google Analytics to view information about your visitors’ interests, past searches, and other online behaviour. This can help you identify what they’re looking for when they’re visiting your site. You can then tailor your design and content to match any unaddressed questions, challenges, or needs they might be looking to meet.
4 – Your Visitors’ Behaviour
Google Analytics can give you a graphical representation of your visitors’ behaviour when interacting with your site. This includes where they’ve entered your site, where they went next, what their whole journey through your site looks like, and where they eventually left.
This provides great opportunities to optimise certain pages that aren’t performing well enough. You can also learn what your visitors respond well to from pages that already have strong engagement.
Mapping your users’ journeys may also uncover insights to help you create links between certain services, hone in on special offers that will drive increased conversions, and many other ways to boost engagement.
5 – Your Conversions
Your conversions are a critical measurement of your site’s success. Whether you’re aiming for subscriptions, demo sign-ups, contact form submissions, downloads, or anything else, failing to achieve your conversion targets means something isn’t working.
You can use Google Analytics to set goals for conversions, monitor performance, and highlight areas where you need to improve.
Taking this analytical approach will ensure your website’s design is tailored to supporting your strategic objectives.
Bonus Tip – On July 1, 2023, for continued website measurement, you’ll need to migrate your original property settings to a Google Analytics 4 (GA4) property. Your agency partner should be on top of this though.
Data Tracking
Next, if applicable, your agency should review any existing tracking resources you have in place on your website.
A successful website design is based on many different factors, each an important component in engaging your audience, converting them into clients, and growing your business.
This is why it’s useful to look into key metrics you may use to measure your success against, then use the related data and analytics to inform your design. Tailoring your UX based on your findings will ensure your website is designed specifically to optimise your user behaviours.
Bonus Tip – If you don’t have any additional tracking in place, both HotJar and Crazy Egg are great tools to use.
Analysing External Factors
Understanding Your Target Audience
One of the most important parts of building a new website is understanding the preferences of the audience you’re targeting. You know what your ideal customer profiles (ICP) look like, but do you understand how they behave when interacting with websites online?

Every decision about your website’s design must be made with consideration and empathy for your users. As touched on in the previous section, audience research will include a wide range of variables, including:
- Demographics
- Goals
- Challenges
- Motivations
- Preferences
- Frustrations.
This part of the research will contribute towards building user personas and user journeys at a later stage of the design process.
A user persona is a fictional person that you can use to represent the target audience of your website. These personas will help you focus on the desired interactions between the ideal user and the website you’re building. Creating personas also helps to map the users’ needs to your goals for the project.
A user journey is a path that a user may take to reach their goal when using your website. Hypothetical user journeys are created at this stage, as they help to identify the different ways the site’s design needs to enable the user to achieve their goal as quickly and easily as possible.
With these, you can begin to paint a picture of how your target audience will interact with your website, allowing you to create a satisfying user experience.
Industry Landscape
Researching your industry landscape will reveal a great deal about what to do, and what not to do. An analysis of the wider market you operate in will help you benchmark yourself against industry leaders, and highlight mistakes being made by any businesses lagging behind. It’s useful to be aware of any industry trends or points of influence that may inform your website’s design as well.

Bonus Tip – You’re an expert in your industry. Your agency is not, but they are experts in web design and marketing trends. Work closely together by leveraging each other’s knowledge and expertise to paint the full picture of what makes modern websites successful from a design perspective.
Competitor Research
It’s also crucial to conduct a thorough competitor analysis to see what the benchmark is for a successful website in your industry. Conversely, some competitors may provide examples of bad design that can help you identify pitfalls to avoid with your own site.
Around five of your competitors is usually a good number to look into. To do this, your agency should work with you on assessing their websites in key areas such as:
- Design look and feel
- Structure and navigation
- Features and functionality
- User experience
- Content and layout
- Calls-to-action
- Speed and performance
- And anything else relevant to your project.
This research will allow you to recognise opportunities, gaps in the market, important trends, and any other insights you can gather.
Making Data-Driven Decisions
Following all this research, your agency will work on developing a strategy for your website, recommending the optimum route through the rest of the design process.
Your agency will provide a report detailing all the findings from the strategy workshop and research. This should often include a sitemap document and a content framework for your site as well.
An agency should always provide the opportunity for feedback and iterations on crucial documents like this, so you should then be given time to review this and provide feedback.
Bonus Tip – Don’t be afraid to ask questions, challenge things you’re unsure about, or change your mind during this feedback and revision process. These are big decisions, and it’s important to be 100% sure about the direction your website’s design is being taken.
Once you’ve worked through this feedback with your agency and you’re happy with everything they’ve planned, you can then move into the phase of the project that focuses on the visual identity of your site.
Bringing it All Together in the Design
A thorough, well managed research and planning phase is an essential part of designing a successful website. By having a strategy backed up by tangible data in place, you’ll be able to work through the remaining phases of the overall design process in a more efficient and effective way.
It also helps anticipate any challenges or potential issues in the design process and allows you to mitigate them before they arise, saving you time and money in the long-run.
This phase is arguably the most important in ensuring your agency can meet your specific requirements and expectations, on time and within budget.
If you’d like to discover what’s involved in the next phase of a web design project, exploring the visual identity of your site, read our next article here.
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- Continually scrolling as we know is addictive, a pro…debatable but it does have a better usability experience than clicking
- There is a better chance of user engagement
- Users have the opportunity to discover new content with little to no thinking
- Thanks to social media continuously scrolling on mobile has become the prefered way to interact with content
- There is no way for the user to reference or bookmark content of interest
- If done incorrectly it can have an impact on site performance as the page needs to load infinite content as the user scrolls
- Your user will never reach the footer which may house important information for them
- Your pages will have a good conversion rate because as people are searching it will show in a specific list of items
- It will give your users a scene of control and clarify how long it will take them to find what they are looking for.
- A returning user will be able to identify quickly where the content is
- It obstructs the user experience which will lead to lower engagement rates
- If not implemented properly can cause confusion
- So which one is better for you? The bottom line is no ideal or stronger one, it all comes down to your UX and content requirements. The best thing to do is to analyse web and user goals and make decisions based on them.
- In-depth research and careful planning
- Visual exploration and mood boards
- User experience (UX) design
- User interface (UI) design.
- 1,920px – For most external computer monitor sizes
- 1,366px – For most laptop screen sizes
- 992px – For most Notebook and iPad devices
- 768px – For most other tablet devices
- 375px – For most smartphones.
Industry News
31 March, 2023
The Top Five Business Benefits of WordPress’s Scalability
In a recent article, we explored the topic of scalability, specifically how much scalability the WordPress platform offers. In this case, scalability refers to how WordPress allows you to expand and grow your website with more content, capabilities, features, and functionality.
Scalability is a key influence on whether your investment in your content management system (CMS) of choice will be successful, whether that’s WordPress, Drupal, Sitecore, or any other platform.
When long-term, sustainable business growth is a top priority for your business, you need total confidence that your website can scale to support that growth as your requirements evolve.
WordPress is renowned for its scalability, as it allows you to easily create new features and functionality at will, without the need to invest further time and resources into more development work.
If you do select WordPress as the CMS to build your website, and are able to leverage its industry-leading scalability, this will provide you with a range of benefits and advantages.
1 – Efficiency and Ease-of-Use
With WordPress, it’s extremely quick and efficient to build your website and subsequently add a high volume of new content whenever you need to, without losing any accuracy or quality.
Whether it’s your team or your agency partner managing your site, WordPress is convenient and easy-to-use.
This ease-of-use also applies when it comes to building bespoke features and functionality, so you can keep adding new capabilities as your requirements become more advanced.
2 – Flexibility and Creativity
The WordPress platform is built on the most popular development language in the world, PHP. This language is currently used by more than three quarters (77.5%) of all websites with a known server-side programming language.
This provides tremendous opportunity for creativity, as you and your agency partner can build virtually anything your site needs and integrate it with the platform. That gives WordPress a significant advantage over CMSs built on other less popular development languages.
WordPress also comes with a vast range of plugins which add new functionality, or enhance existing functionality, for your site. Plugins are an essential aspect of WordPress development, because it’s simply not practical or cost-effective to build absolutely everything bespoke.
However, it’s important to note there are some potential drawbacks with plugins that we’ve detailed in a related article, which you can read here.
Ultimately, the support of a trusted agency partner will help you ensure your use of plugins is well advised and risk-free..
3 – Low TCO
This dynamic scalability and great ease-of-use mean that you can use WordPress with a much lower total cost of ownership (TCO) than most other CMS options.
Working with a platform as intuitive and agile as WordPress will prevent you from having to pay for costly extra work to build out new features and functionality for your site.
When you have a new requirement, you can simply use a quality plugin or ask your agency partner to create something bespoke. Both approaches will be quick and cost-effective.
Either way, when compared to other platforms, WordPress delivers unprecedented value for money. This provides you with more budget available to reinvest in improving your site with further innovations.
4 – Fast Time-to-Market
Similar to the above point, WordPress allows you to achieve a much faster time-to-market with your site than most other platforms when developing new sites, features, or capabilities.
From a long-term perspective, as your business grows and new requirements emerge, WordPress can continue to quickly expand and grow easily with useful new features.
This allows you to execute on tactical and strategic requirements as quickly as possible, keeping up with user demands and market trends.
5 – Competitive Differentiation
The aforementioned advantages WordPress has over other CMSs allow you to create innovative bespoke features for your site at scale, at speed, and within a reasonable budget.
This naturally begins to help you gain a competitive edge over your competitors. A high-performance web presence that is dynamic enough to scale with speed and efficiency is a point of differentiation in today’s fast-moving digital business landscape.
Platform Selection is a Key Decision
Scalability should always be an important part of your criteria when selecting a CMS to build your website. WordPress’s scalability, and the resulting advantages discussed in this article, make it one of the best platforms available today.
When you also consider that some of the world’s biggest businesses have websites built on WordPress, that argument becomes even more easy to get behind.
If you’d like to learn more about how some of the world’s leading businesses use the WordPress platform at scale, read our related article here. We also provide useful tips and advice to make creating sophisticated new features and functionality easy for you.
Of course, building, managing, and scaling a high-performance website is a complex challenge. As with any CMS, it’s crucial to find the support and guidance of an experienced agency partner to ensure you’re leveraging the platform to its full potential.
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UX Design
10 May, 2022
Infinite Scroll vs Pagination. Which is better for you?
We recently had a friendly debate in our office of which we thought was a better experience but putting personal bias aside there is no right or wrong answer. It all depends on the type of service you are providing.
Content is what defines your website and the reason why your audience will return again and again. Choosing the right browsing experience based on your unique content will enrich the experience rather than leave your audience feeling confused and frustrated.
What is infinite scrolling?
I think it’s fair to say at some point we have all fallen down the rabbit hole of endless scrolling. In short infinite scrolling is a technique used to fetch a continuous source of information as a user reaches the bottom of a page. Pinterest and Unsplash are great examples of the use of dynamic content.
What is pagination?
Pagination is the sequence of numbers used up to divide pages of content that a user can control, you’ll see this commonly used on large e-commerce sites or information websites that update content regularly.
The pros and cons of:
Infinite scrolling
Pros:
Cons:
Pagination
Pros:
Cons:
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UI Design
17 May, 2023
Preparing Your Website for Development after the Design Phase
The end-to-end process of web design is made up of a number of different phases that should all inform and complement each other.
When working with a web design and development agency, they should use their expertise and experience to guide you through this process, which consists of:
Once you’ve completed each of those phases and you have a design that you’re proud of, your agency partner will be tasked with preparing your website for development.
This article will explain the process of preparing a website for development, helping you understand what’s involved, what to expect, and how to approach it.
Designing Your Website Across Different Break-Points
In a recent article, we explained how the purpose of your UX is to help your visitors complete a task or process on your website as easily as possible, ultimately leading them to follow a call-to-action.
Your UX is brought to life by your UI, which includes all the visual and interactive elements of your website, from colour and font to buttons and scrolling.
Towards the end of the UI design phase, the next step will be to roll out your designs across a number of break-points.
Break-points are the screen sizes of devices that your design will fit within. This allows your website to be designed as responsive and optimised for use across a wide range of different devices and channels.
This is important because certain aspects of your site may not translate down perfectly across different screen sizes.
Here at SoBold, we design sites across the following break-points, but this may vary from agency to agency:
If you want your website to be designed as mobile-first, it’s important to raise it at the beginning of the project so your agency can create your wireframes in that context. However, you should only ever make that decision based on real data regarding your target audience’s preferences.
In this case, your agency should work with you to conduct some additional research and determine the best screen size for your particular audience. This will ensure the UX designers work with the right starting point for your high-fidelity wireframes.
A Thorough Hand-Over from Design to Development
This phase of a website project involves a process that takes a lot of careful work and close collaboration between the different teams within an agency.
Here at SoBold, we make a point to ensure the design team talks the development team through all the work they’ve done on your mood boards, UX design, and UI design in detail. This includes explaining the decision making process behind everything they’ve designed.
While a lot of agencies will just hand the designs to the developers and ask them to start building, we believe this is something that should be treated as more of a team effort. Doing so as a core part of our process has proven to add tremendous value to the work our clients have received in recent years.
It’s beneficial to the overall project for the developers to fully understand why the decisions have been made about the designs. It’s also important that they’re given a detailed run through of what they’re building within the context of the whole site.
For example, there may be a fairly complex block which is built early on in the development process. If the developers are made aware that slight variations of this same block will be used several times throughout the site, they can save valuable time and work more efficiently by repurposing the first block when it’s first built.
This hand-over is crucial in ensuring the development process runs smoothly, providing you with a high-performance website that meets your expectations, delivered on time and within budget.
A Well Designed Website Ready to Be Built
After the hand-over is complete, your agency will be able to export all your design assets and the developers will begin building your website.
While web design may seem straightforward when explained like this, in reality it’s a complex process that requires a great deal of specialist skills and expertise. That’s why it’s so important to have the support of an agency partner you can trust and rely on to guide you.
Working with a talented agency will ensure you’re able to create a unique design that will resonate with your target audience and help you achieve your strategic business goals through your new website.
Keep an eye out for our upcoming blog series where we’ll walk you step-by-step through the web development process, making it far more approachable and easy to manage for you.
If you’d like to discover how generative AI technology is transforming the web design and development space, read our recent article here.
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Announcement
1 November, 2022
SoBold announce Cyber Essentials certification
SoBold announce their Cyber Essentials certification for the third consecutive year which demononstrates their commitment to delivering secure technical solutions to their new and existing clients.
Cyber Essentials is scheme which helps guard your organisation against a range of common cyber threats. SoBold’s resilience across a range of internet facing devices was tested and approved, ensuring there were not any major critical vulnerabilities discovered
SoBold Technical Director, Sam Phillips said:
With an ever growing cyber threat, Cyber Essentials certification is becoming more and more important to maintain. Protecting both our clients data and websites is of the upmost importance and successfully passing the more thorough Cyber Essentials guidelines new for 2022 shows our commitment to this.
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Announcement
4 January, 2023
SoBold’s 2022 Round-Up
As we’re now into the first week of 2023, this feels like an appropriate time to reflect on what was another thoroughly successful year for SoBold in 2022.
We’re now working with enterprise clients and providing them with excellent website design and development services. We’ve also continued to grow our client base and are proud to have consistently produced outstanding work on their behalf throughout the year.
We’re pleased to have strengthened our presence in the healthcare and financial services industries. Now, we’re looking forward to building and managing more scalable products for our clients in the year ahead.
Our High-Performance Team
The definition of “high-performance” will vary from person to person, and you may have your own idea of what it means to you. For us, as an agency, it means every member of our team holds each other accountable to always perform at the highest possible level, so we can achieve a standard of excellence for all our clients.
We’ve used “high-performance” as a core value of our company since day one, and have worked very hard over the years to build a “high-performance” team. In 2022, this continued to develop and has allowed us to push those standards even higher, which is something we take a lot of pride in.
We were excited to see all three of our business teams grow in 2022: design, development, and operations. Over the past year, we also made a conscious effort to ensure the whole agency is working closer together as a more functional unit, for the benefit of our clients.
As the team has grown, we’ve had to implement more processes, which has allowed us to scale, and will enable us to continue to scale, as we move into the next cycle of our business.
Congratulations to Ivo Georgiev, who’s coming to the end of a successful apprenticeship scheme, which he did with us and the help of QA’s Tech, Digital, and IT Apprenticeship.
The SoBold Website!
In 2022 we launched our new SoBold website. Finding time to do this while continuously delivering projects for our ever-growing client base was a challenge, but one I’m really proud of the team for managing so well. We used this as a beta project to roll out a new SoBold workflow, and whilst there’s still some way to go to perfect this, we’re really happy with how it’s looking on the front-end!
Every member of the team worked on this in some way or another, and we’re already getting considerably more inbound leads and exposure from it.
We’ve been working hard on becoming more active in the online community as well, and this is notable particularly over the last quarter where we’ve increased our marketing. We were fortunate to be interviewed by Cloudways, who are a cloud hosting service provider we work closely with, and you can see this interview here.
Clutch has continued to be a new business driver for us and our profile has gained more exposure amongst the country’s best website design and development businesses.
We’ve also begun producing a selection of in-depth guides and blog articles to help our community more easily navigate the current technology landscape. You can find all that useful content on our blog.
Our Clients
We’re grateful to have worked with so many wonderful people from some brilliant clients over the past 12 months, and have built an array of different sites each with their own unique brief and challenge.
If you’d like to gain insight into the process we follow with our clients for project briefings, check out this recent article, which also includes a helpful brief template.
This is a great chance to showcase below some of the work we’re most proud of in 2022, for a selection of companies who are doing some very interesting things to make positive change in their respective industries:
Built and Live
Jamie and the Jam – Jamie and the Jam conceptualise, create, deliver, and manage beautifully bespoke content for their clients and their audiences.
Amplitude Clinical – Amplitude is a leading UK Patient-Reported Outcome Measures (PROMs) and clinical outcomes platform.
Arenko – Arenko is a market-leading technology provider enabling the clean energy transition.
Dictate.IT – Dictate.IT helps healthcare organisations across the UK and Ireland harness the power of speech to deliver seamless, efficient, and effective document management.
Edgerley Simpson Howe – Edgerley Simpson Howe are specialist out-of-town retail, leisure, and commercial roadside property consultants.
Pippo – Pippo lets you book your GP appointments whenever and wherever suits you.
Common Purpose – Common Purpose offers exceptional personal training in the heart of Mayfair. If you’re looking to start with a new gym or PT in the new year, Common Purpose are your guys to speak to!
Still Waiting to go Live!
Coller Capital – Coller Capital is one of the largest global investors in the private equity secondary market.
Healthlink – Healthlink connects more than 15,000 medical organisations across Australia and New Zealand.
Konnect Net – Konnect Net helps businesses in the insurance and health sectors exchange data in a quick and secure way.
Turvec – Turvec is a bike parking company specialising in designing, installing, and maintaining secure and user-friendly bicycle storage solutions and two-tier bike racks.
There’s also a handful of special clients listed below that want to highlight, either because of the longevity of the relationships or the positive impact our work has made on their businesses:
Kapow Primary
Kapow Primary, whom we’ve been working with since 2018, is now used in almost one third of all UK primary schools, with over 30,000 primary school teachers using the Kapow Primary platform each week.
Our amazing Kapow team has been working on some really inspiring projects over the past few months particularly, and we cannot wait to share more when we publish these live.
You can learn more about our work with Kapow, and how we first started, in our case study here.
Rede Partners
We started working with Rede Partners in late 2019 to help bring their vision ‘RedeWire’ to life. RedeWire is a new interactive online limited partner (LP) portal, providing instant access to Rede’s current fundraising offering.
RedeWire has had a closed launch, so we’re really excited for it to launch to their wider audiences in Q1 of this year.
Transport for London
Transport for London has renewed its cookie management contract with us for a fifth successive year. This highlights not only the great work we’re doing with them, but the importance of the relationship we’ve built with them.
We recently became only the third Platinum Certified Partner with Cookie Bot in the UK and this is a service we believe will continue to grow into 2023 and beyond.
You can learn more about our work with Transport for London here, and you can also read about our contract renewal in our press release here.
Clanwilliam
We’re proud to have been working with Clanwilliam since 2017, and our relationship has flourished each year since then. We initially started working with their Global HQ, before being rolled out across their three divisions Clanwilliam Ireland (site being redesigned in Q1 2023!), Clanwilliam UK, and Clanwilliam ANZ.
We work with over 15 of their brands designing, developing, managing, and hosting their websites. We also work closely with these brands to help them with their branding and print design activations.
2022 saw Clanwilliam take a major shift in their global brand, choosing us to help them rebrand from Clanwilliam Group, dropping the ‘Group’. We worked closely with their Global Brand and Communications Director, Lauren Turner, to help bring this to life.
We all went into the process looking to rebrand Clanwilliam in its entirety, changing the logo and creating a completely new brand. However, we quickly realised the logo was going to stay and the brand needed to change around this.
We uplifted Clanwilliam’s colour pallet and fonts, creating a new brand that much better reflects their company’s values and ambitions.
You can see a more detailed case study about what we did here.
It’s Not All Websites Though!
Our talented Graphic Design Team was busy in 2022 too, across multiple rebrands and supporting various Knight Frank divisions. Some of our Knight Frank work is highlighted here.
We’ve also successfully managed to move all our clients into our Positive Park Hosting environment, which is based in Cambridgeshire. This has meant all our sites are running on a more optimised and bespoke server, tailored to their needs. Our VIP enterprise-grade support at the hosting park has made a positive impact, ensuring all our clients have peace of mind that their sites are secure and stable.
The hosting environment is an eco-friendly data centre that uses 100% renewable energy and is certified by the Green Web Foundation.
You can learn more about our hosting solution on our WordPress Website Hosting service page.
In addition to working with our clients, we’ve also been working hard on improving our processes, becoming more compliant and becoming a more reputable company across the board.
We became ISO 90001-compliant in 2022 and have successfully put our project management systems in place. Our Project Manager, Anna de Moraes, has been instrumental in implementing processes to optimise our workflow, and she’ll continue to drive the business forward into 2023.
We were absolutely delighted to work with Nation.Better to get a Skilled Licence VISA sponsorship as well, which opens up opportunities for us to hire more global talent. This is something as a business we’ve been looking forward to for a while now. Getting this licence and already hiring two people, and giving them the opportunity to work in London, is something we’re really proud of.
We also renewed both our Living Wage Accreditation and Cyber Essentials certification.
2023 and Beyond!
2023 is only going to be bigger and better for us here at SoBold. We have big plans to execute on our hiring strategy and intend to grow the team across all areas of the business. Doing so will help us continue to improve the service we provide to our clients.
We’ll continue to work with key clients in our industry focuses: healthcare, finance, real estate, and SaaS. As we work with more medium to enterprise-sized clients, we’re confident we’ll become more recognised as the High-Performance WordPress agency.
Thanks for reading. We hope you have a great year in 2023!
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