As of September 2017, SoBold has become the exclusive digital partner for Clanwilliam Group.
About Clanwilliam Group: Clanwilliam Group, headquartered in Dublin, Ireland, operate a number of industry leading brands in the private and public healthcare sectors across the Republic of Ireland, the UK, Australia, New Zealand as well as other worldwide locations. Formed in 2014, Clanwilliam has rapidly expanded in size, now with over 15 brands under the Clanwilliam Group umbrella. Clanwilliam is driven to establish itself as a global group of highly synergistic healthcare technology and services businesses.
About SoBold: SoBold Digital Marketing, founded by Managing Director Will Newland in 2014, work with companies and brands deriving from an impressive multitude of sectors including Healthcare, Fitness, Luxury, Hospitality and more. With a growing portfolio of over 80 brands, SoBold has a proven track record of delivering expertly crafted digital marketing solutions to help small and medium sized businesses grow and flourish.
We are delighted to become Clanwilliam Group’s exclusive digital partner. Clanwilliam is rapidly increasing their reach in the Healthcare sector and we at SoBold are proud to work with them to implement a powerful digital strategy.
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Industry News
21 June, 2022
Pixel Pioneers Bristol 2022
If you’ve never been to a conference of any type before, you possibly think you already know the important areas of your profession and can find out any developments from your colleagues or the internet. At least that’s what I thought prior to attending Pixel Pioneers 2022.
Which option sounds more appealing to you? Pick up extra skills on occasion, or go to a conference and absorb a mega-dose of industry knowledge, make connections and enjoy exploring fresh surroundings? Luckily at SoBold we have the opportunity to do both.
![](https://sobold.co.uk/wp-content/uploads/2022/06/IMG-20220614-WA0075.jpg)
The conference covered both ends of the telescope – from broad topics such as energy consumption, to a fifty minute talk about the brief three milliseconds your screen goes blank in between webpage loads. How the visually impaired experience the internet, to technical developments in styling / fonts.
My personal hero was Chris How – his mantra of valuing your customer’s time and giving them small moments of delight strongly resonated with me. In accordance, I want to guide you through the content of the conference, with links to the core material that will best replicate what the SoBold team saw, whilst valuing your precious time.
GAVIN STRANGE : Less Thinkering, More Tinkering
A must watch to boost your levels of creativity. Gavin shares his personal and professional projects with Aardman Studios. Lots of useful insights into reaching the pinnacle of creativity. Highly engaging delivery, visuals and plenty of ‘further reading’ material. Definitely worth watching in entirety. Gavin Strange website – will give you a sense of his creative flair and influences. https://www.jam-factory.com/
“It’s better to beg for forgiveness, than ask for permission.”
Gavin Strange
![](https://sobold.co.uk/wp-content/uploads/2022/06/52146362420_d2408d0468_b.jpg)
BIANCA BERNING : Variable Fonts – WTF?
From a technical and design standpoint, learning about variable fonts is incredibly useful. Towards the end Bianca veers into the potential application of variable fonts – imagine a world where your computer mutates its content to fit the viewer’s specific needs. If you’re looking for new avenues for unique artistic features for your website – this talk is for you. Everyone should have a play with variable fonts – try it here https://v-fonts.com/
![](https://sobold.co.uk/wp-content/uploads/2022/06/52145894986_2550793ee2_h.jpg)
CHRIS HOW : You Got to Fight for the Right to Delight
Chris’s choice of examples and commentary is intentionally entertaining and eclectic. His approach to design changes your criteria for success and also would decisively influence your next project. Essential viewing. Whether you’re a seasoned designer or developer short of a design, this talk will give you a guiding direction. Information on the Kano product roadmap here. https://www.productplan.com/glossary/kano-model/
![](https://sobold.co.uk/wp-content/uploads/2022/06/52146162954_78f579e12b_b.jpg)
LÉONIE WATSON : Accessibility: The Land That Time to Interactive Forgot
Visually impaired people experience the internet through screen readers – the internet described in words. Léonie’s valuable insight will definitely re-balance your priorities and appreciation for how websites should function. Some of the technical history she overviews was a bit lost on the audience but the switch in mindset is valuable. Important to dip into, especially for gleaming a deeper understanding of how a web document is compiled and loaded. It might sound ‘techy’ but it’s like understanding how our lungs work – illuminating. If you haven’t viewed any of your own websites using a screen reader – you definitely should. For a great sense of how the net is best experienced for visually impaired users – just check out her website – tink.uk
LUKE MURPHY : Lightning Talk: Design Tokens – Searching for a Source of Truth
Design Tokens act as a very useful tool for blending the boundaries of where design and development meet, in fact, they act as a technical element that affect design and development in equal measures. If you have no idea what a design token is – this talk could unlock a tonne of structure for your product. Here’s an overview article on design tokens
![](https://sobold.co.uk/wp-content/uploads/2022/06/52145928848_bb111d7575_k.jpg)
HANNAH SMITH : How to Make Digital Services More Sustainable
Hannah Smith’s talk invited us to critique our energy consumption and make changes to our habits as both consumers and producers of digital content. She makes the case that space travel is a waste of resources, and that using less lays the path to fulfilment. See if her arguments resonate with you. Hannah’s book recommendation – Doughnut Economics by Kate Raworth
JHEY TOMPKINS : Supercharge Your Skills with Creative Coding
A mad professor of CSS and JavaScript – Jhey has a mixture of technical tricks and interesting libraries for speech recognition. Deadpan yet full of colourful examples, Jhey clumsily demonstrates his collection of magical creations and challenges you, the developer, to break out of your ‘siloed’ mentality for visual presentation. Check out his catalogue of wondrous CSS/JS creations here
![](https://sobold.co.uk/wp-content/uploads/2022/06/52144900787_929a13bea1_b.jpg)
STUART LANGRIDGE : You Really Don’t Need All That JavaScript, I Promise
Painting with the broad brushes down to the nat-hair infinitesimally small details, Stuart reminds us of the importance of returning to the basics in order to best utilise the web. Unfortunately some of the libraries he suggests do not have extensive compatibility and thus aren’t for mainstream production… yet. His insight does provide a deeper understanding of the mechanics of the tools we use, although the message is quite drawn out. Example of the shared transitions js library https://codepen.io/drenther/pen/NjzeOO
RACHEL ANDREW : What’s New in CSS?
Rachel Andrew – new css features either in or emerging from or newly arrived from CSS-land. Truly at the coalface of emerging CSS features. For a frontend developer it was akin to being shown new letters in the alphabet that were being proposed. A summary of similar information can be found here – https://www.smashingmagazine.com/2022/03/new-css-features-2022/
![](https://sobold.co.uk/wp-content/uploads/2022/06/hand-cropped-ws.jpg)
Bristol itself is well worth a visit – a centre for nightlife, hedonism and youthful idealism. Simply walking around the harbour area in the daytime will refresh your appreciation for one-of-a-kind shops and overflowing street art. Make sure you have plenty of free space in your phone for all the photos. The SoBold team had a very enriching experience and bonded even tighter as a team. I hope to see you at the next one!
Links to the conference videos will be available via the Pixel Pioneers website.
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Announcement
1 November, 2022
SoBold announce Cyber Essentials certification
SoBold announce their Cyber Essentials certification for the third consecutive year which demononstrates their commitment to delivering secure technical solutions to their new and existing clients.
Cyber Essentials is scheme which helps guard your organisation against a range of common cyber threats. SoBold’s resilience across a range of internet facing devices was tested and approved, ensuring there were not any major critical vulnerabilities discovered
SoBold Technical Director, Sam Phillips said:
With an ever growing cyber threat, Cyber Essentials certification is becoming more and more important to maintain. Protecting both our clients data and websites is of the upmost importance and successfully passing the more thorough Cyber Essentials guidelines new for 2022 shows our commitment to this.
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Company Milestone
3 December, 2018
SoBold selected to work with Transport for London
SoBold Limited (SoBold), a leading digital and web marketing consultancy, is delighted to announce that SoBold has been selected to work with Transport for London (TfL) to build, manage and support a bespoke Cookie Consent Management Tool for use across TfL’s portfolio of websites.
SoBold’s rapid growth over the previous 12 months has seen them become a leading player in the digital and web marketing space. SoBold’s core offerings are now used by over 200 customers worldwide and we anticipate this customer base to continue to grow considerably over the next 12 months and beyond.
SoBold has been an authorised Reseller of Cookiebot since the new General Data Protection Regulation (GDPR) came into place on 24 May 2018. Cookiebot’s tool consists of three main features: cookie consent, cookie monitoring and cookie control and SoBold work with their clients helping them manage, build and integrate these solutions onto their websites. SoBold now manage Cookie Consent Management for clients across numerous different industries.
Transport for London has completed a formal tendering process to procure a new Cookie Consent Management Tool for their tfl.gov.uk website domains. By procuring the tool, Transport for London is best able to align their approach to cookie management with the requirements of data protection legislation. SoBold will work with Transport for London, for a minimum of 12 months with the option of extending the contract for a further 24 months.
SoBold Founder and Managing Director Will Newland, commented:
“We are absolutely delighted to work with Transport for London. This gives SoBold the opportunity to work with a large, well known, corporation and we have no doubt we can play a big part in ensuring Transport for London’s customers can feel safe and confident when sharing information about themselves on the TfL website. This further strengthens SoBold’s position as a leading player in the Cookie Consent Management space.”
SoBold Lead Developer Sam Phillips, commented:
“This is a fantastic opportunity for SoBold to showcase our experience in the delivery of bespoke Cookie Consent Management solutions across a portfolio of websites with millions of visitors per month. The contract with TfL cements our position as a leading CookieBot reseller in the United Kingdom.”
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Development
10 July, 2023
Headless CMS Explained: Understanding Whether Headless is the Right Approach for Your Website
Making the best possible choice of content management system (CMS) is crucial for the success of your website. But, these days, not only do you have to navigate the many different options – from WordPress to Sitecore to Webflow – you also have the added challenge of deciding whether to go “headless” or not.
Whether to take the less conventional headless approach with your CMS is a decision that could cause some confusion. It could even cause some challenges with your website if you end up making the wrong choice.
In this article, we’ll help you understand exactly what a headless CMS is, when you may need to take that approach, and highlight some key considerations to make before finalising your choice.
What is a Headless CMS?
With a traditional CMS, the back-end and the front-end of the system are directly linked. This is how you use your CMS for both the content management (back-end) and to control how the content is presented to your website visitors (front-end).
In this context, the back-end of the CMS is sometimes referred to as the “body” and the “head” is the front-end. In a headless CMS, that front-end is decoupled from the back-end of the system, hence the term headless. With this approach, you use the back-end as normal for content management and the presentation of content in the front-end is handled completely separately.
This is valuable because it allows you to design your website front-end however you like, without any restrictions. However, it also requires more technical work from your development agency as a trade-off.
With a headless CMS, your content is presented to your audience on your live website by using APIs that take it from the back-end of the CMS. This use of APIs also allows you to publish the same content in a variety of different formats via different channels as well, but more on that later.
Scenarios in Which You Might Need a Headless CMS
It’s important to understand that you should only take a headless approach if it’s the most suitable way to meet a specific set of requirements or objectives.
Some scenarios in which you might need to take a closer look at adopting a headless CMS include:
If a large volume of content is a key component of your marketing strategy.
If you’re going to be producing and publishing a lot of content on your website, you may benefit from a headless CMS. Many people find it easier and more intuitive managing websites in the back-end of a headless CMS.
The decoupling of the front-end also means that your development agency will be the ones responsible for ensuring your audience is presented with dynamic, engaging content.
If you expect to have high volumes of traffic and need to maintain performance.
If the size of your website’s audience will put a heavy demand on your CMS’s performance, a headless system could be a worthwhile investment. Using APIs, and leveraging other intelligent techniques, the headless approach often delivers faster loading times, reduces the workload on your servers, and offers greater scalability.
If you have a multi-channel marketing strategy, or need to publish content across multiple digital touch-points.
The headless approach allows you to take one piece of content, upload it into the back-end, and seamlessly publish it across several channels, including website, mobile app, social media, email, and even internet-of-things (IoT) devices.
This can help you maximise consistency, while providing your users in each channel an experience optimised for their preferred context.
If you’re prioritising personalisation.
As personalisation is becoming much more important in modern marketing, headless CMSs are becoming more popular in enabling those tactics.
If you need to create personalised experiences for your website visitors based on their demographic data, past behaviour, preferences, and so on, a headless CMS may be the right option. This is a useful approach for delivering tailored content to individual visitors, improving your engagement and increasing conversions.
If you have a multi-lingual or multi-regional website.
Delivering the same content to visitors in different languages, across different locations, can also be made easier by using a headless CMS. Your localisation process can be streamlined by managing the content for all users just once in the back-end, then delivering it seamlessly in its different forms based on location or other conditions.
Key Considerations and Potential Pitfalls
While a headless CMS can be a great choice to deliver on the requirements discussed here, it’s still not a straightforward decision in these scenarios.
Firstly, it’s important to note that a traditional CMS like WordPress can still help you achieve all the things listed above, especially with the support of an experienced, talented agency. Secondly, there are some downsides to the headless approach that need to be considered while you’re evaluating your options.
Security
Security is an issue that needs careful consideration when looking into the headless approach. The headless architecture, and use of APIs, create more security vulnerabilities than you’d have with a traditional CMS.
It’s also common for a headless CMS to require more hands-on management in key areas such as hosting and compliance, as well as more thorough and frequent testing.
Development Complexity
When you ask your development agency to build, manage, and maintain your website using a headless CMS, you’re asking them for more complex work than they’d be facing with a traditional system. This complexity is something you need to be aware of, both in your selection of an agency capable of delivering your requirements, and in the additional workload you’re asking them to complete for you.
Time-to-Market
Following on from the previous point, more complex development work often results in a longer time-to-market for your website.
Developing a website using a headless CMS may require more time and resources from your agency to deliver the work for you. If you need to get your site up and running quickly, or if you may require future development work to be delivered quickly, a regular CMS may be a safer bet.
Technical Skills
Publishing content with a headless CMS may be easy, but if something goes wrong, or you need something changed, you’re unlikely to be able to do it yourself. A headless CMS requires more technical skills and development experience to maintain than a traditional CMS, even for small tasks. If you don’t have these skills in your team, you’ll be more reliant on your agency partner than you would be with a normal CMS.
Total Cost of Ownership
All the points listed here will add up to a higher total cost of ownership (TCO). When accounting for the higher volume and greater complexity of work you’ll require from your agency, you’re likely to spend a lot more of your budget on a headless CMS.
Unless you have specific complex requirements that demand the use of a headless CMS, it’s usually the more cost-efficient option to go with the more traditional approach.
Content Strategy
With all that said, it’s also important to consider whether a headless CMS is even necessary based on your content strategy.
Unless you have an intricate, wide-ranging content strategy that spans various channels and platforms, it might not be worth adopting a headless CMS at all.
Most of the requirements you have can likely be delivered by working with a reliable agency partner using a sophisticated, flexible CMS like WordPress.
It’s also important to note that WordPress can be used in a headless context as well. This offers you a balance between a familiar, easy-to-use system and a more dynamic UX for your visitors in the front-end.
The Benefits of a Headless CMS
If you do decide to take a headless approach, your CMS can deliver a wealth of benefits and strategic advantages. These include:
Scalability
The headless architecture will enable you to build out your digital presence rapidly, on a large scale, across multiple channels. This scalability will be crucial for your website as your business grows and your requirements evolve.
Customisation
Both the back-end of your headless CMS and the front-end presentation of your content are entirely customisable, tailored to your specific requirements.
Flexibility
Headless CMSs provide a great deal of flexibility in terms of your selection of technology, content creation, and implementation of a multi-channel market strategy.
Ease-of-Use
If you work with a skilled agency partner who can set up and manage your system for you, publishing and editing content with a headless CMS becomes quick, easy, and efficient.
User Experience
Delivering your content seamlessly – and consistently – across a wide range of channels and digital touch-points creates a far greater UX for your target audience.
Performance
The headless architecture removes the need to render pages on your server. This creates the faster loading times and improved performance discussed previously, which also contributes to a better experience for your visitors.
Competitive Differentiation
As mentioned earlier, the headless approach allows you to create a truly unique UX. In an increasingly crowded, noisy online landscape, this can help you differentiate your website and stand above your competitors.
Future-Proofing
A headless CMS allows you to easily change or upgrade the technology you use for your front-end without having any impact on your back-end. This will help you become more agile and adapt quickly as new technology trends emerge in future.
Making the Right Decision for Your Unique Requirements
Ultimately, you should base your decision here on the specific requirements you have for your website and the circumstances you find yourself in.
While a headless CMS does offer a range of innovative capabilities, the additional costs and resources you’ll need to invest may not be worthwhile. For example, the traditional use of WordPress can provide you with most of the benefits discussed earlier.
Carefully consider your objectives, your strategy, and the resources you have available. Use those to weigh up all the pros and cons listed in this article in relation to your own website project.
The key thing is to clearly understand exactly what you need from your CMS, and use that to select the option that aligns best with your requirements.
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Company Milestone
8 June, 2021
SoBold is a Proud Clutch 100 Fastest-Growing Company for 2021
Clutch is a B2B review and rating platform that spans the IT, marketing, and business services industries. The site annually holds an awards cycle to celebrate the best and brightest service providers from the aforementioned sectors. SoBold are delighted to be one of the Clutch 100 fastest-growing companies for 2021!
“The Clutch 100 growth lists represent the top service providers based on revenue growth over the years,” said Clutch Founder Mike Beares. “Their recognition is only possible because of their willingness to participate and their commitment to delivering the best services to their clients.”
“We are delighted to be recognized as a Clutch Leader. This award highlights our consistent project success and growth as a business,” said SoBold Managing Director, Will Newland.