SEO Content Optimisation Services

Search engines prefer to see content based on real experiences & human expertise. Let's give it to them.

Since the launch of tools like ChatGPT and other large language models, AI-generated content has opened the floodgates to quick and cheap content that lacks accuracy and helpfulness.

Search engines prioritise content that reflects real-world experience and human expertise. They reward the material that offers genuine insights and meets the users needs, not content created for the sake of content creation.

Popular content optimisation services

Our approach to content optimisation is rooted in Google’s people-first content guidelines, ensuring we create and maintain high-quality content for sustainable rankings.

By improving structure, clarity and depth, we help your content perform better in search and remain competitive over time.

Get in touch with Will to discuss how SoBold can help you.

Will Newland

Managing Director

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Keyword research discovery & mapping

We conduct a comprehensive keyword discovery process to identify the terms that will drive relevant traffic and improve search visibility. These aren’t just the highest volume keywords, but those signalling intent and aligning with your goals. We ensure each page has a clear purpose and is targeting the right opportunities to improve search visibility.

Metadata audit & optimisation

With keyword mapping in place, we’ll audit and optimise your metadata, improving how your pages appear in search, increasing discoverability and click-through-rates.

E-E-A-T best practices & recommendations

We follow best practices to help your content demonstrate real experience, expertise, authority and trust. With a focus on areas including author signals, content structure and accuracy, we build the kind of credibility users and search engines seek.

Internal linking audits & optimisation

We audit your internal linking structure to strengthen SEO signals and improve user navigation. By identifying missed opportunities and optimising anchor text and link placement, we help distribute authority across key pages and make it easier for both users and search engines to explore your site.

Our content optimisation process

Content optimisation at SoBold goes beyond keyword insertion. We transform your existing content and create new material that demonstrates expertise, builds authority, and engages your target audience.

Content audit & gap analysis

We analyse your existing content performance using advanced SEO tools and competitive intelligence:

Current content performance across all pages.
Keyword ranking opportunities and content gaps.
Competitor content analysis and differentiation opportunities.
User intent mapping for improved targeting.

Strategic content planning

Based on our audit findings, we develop a comprehensive content strategy:

Content calendar aligned with business objectives.
Keyword mapping for new and existing content.
Content type recommendations (guides, case studies, resources).
Integration with ongoing SEO campaigns.

Implementation & optimisation

Our content specialists and technical team work together to implement improvements:

On-page optimisation for target keywords and user intent.
E-E-A-T enhancement through expertise demonstration.
Internal linking strategy to boost page authority.
Schema markup for enhanced search visibility.

Content audit & gap analysis

We analyse your existing content performance using advanced SEO tools and competitive intelligence:

Current content performance across all pages.
Keyword ranking opportunities and content gaps.
Competitor content analysis and differentiation opportunities.
User intent mapping for improved targeting.

Performance monitoring & refinement

We track content performance and continuously improve based on data:

Rankings, traffic, and engagement monitoring.
User behaviour analysis and optimisation.
Content refresh recommendations and updates.
Integration with performance dashboards.

Our approach to Google’s E-E-A-T guidelines

Google’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) guidelines are central to our content optimisation approach.

Experience

We help you demonstrate first-hand experience with your products and services:

Case studies showcasing real client results.
Behind-the-scenes content showing your process.
Client testimonials and success stories.
Team expertise and project showcases.

Expertise

Content that showcases deep knowledge and industry understanding:

Comprehensive guides and resources.
Industry-specific insights and analysis.
Technical documentation and how-to content.
Thought leadership articles and predictions.

Authority

Building recognition as a leader in your industry:

Industry awards and recognition mentions.
Speaking engagements and conference presentations.
Media mentions and press coverage.
Professional certifications and qualifications.

Trust

Creating content that builds confidence and credibility:

Transparent business information and contact details.
Client reviews and testimonials.
Clear policies and service descriptions.
Regular content updates and accuracy maintenance.

Our comprehensive approach to E-E-A-T implementation often works hand-in-hand with our WordPress development services to ensure technical implementation supports content authority signals.