Services
About
SoBold brings together senior marketing and business development leaders from law firms, accountancy practices and consultancies to talk through the latest marketing trends and where the sector is heading.
Our breakfasts are exclusively for professional services professionals, and our guests lead marketing and BD at international law firms, Big Four and mid-tier practices, and specialist advisory firms. It's a chance to build meaningful relationships with senior marketers who know what it takes to market a partnership.
Our flagship breakfasts take place every month at Langan’s Brasserie in Green Park, London, and we’re launching events in New York and Dubai from 2027 onwards.
Every breakfast is invite-only and we cap each one at 15 to 20 senior guests, so everyone gets a proper say and the conversation stays honest.
Places are limited, and we prioritise marketing directors, BD directors and CMOs from across the sector.
Each breakfast gives our guests space to talk openly about the key marketing trends in professional services, what's working and what isn't, and where there's room to grow.
How to ensure your new website is optimised for search and LLMs
How marketing and BD teams can support partners through key client planning, pitch support and content partners can share with their clients.
Attributing pipeline and new instructions to articles, reports and events.
Turning directory rankings and industry awards into a stronger market position.
Adopting AI across content, research and proposal work while staying within the firm’s risk, confidentiality and professional conduct requirements.
Optimising content for LLMs and Google’s AI Overviews, and measuring and improving a firm’s presence in AI-generated answers.
Embedding CRM use across the firm, and turning client and relationship data into reporting the partnership can rely on.
Every month we hear first-hand what marketing and BD leaders at the sector’s best-known firms are trying, what’s working for them and what they’re planning next.
This first-hand insight gives SoBold a clear understanding of what is and isn’t working across professional services, so we can give best-in-class marketing recommendations to our clients.
Each month we work with our community to share what we’re all seeing across professional services, in a briefing sent to every past attendee. It summarises the key themes from the table, the approaches delivering results for other marketing and BD leaders and the market shifts worth monitoring.
The briefing keeps the conversation going between sessions and turns the breakfast into an ongoing community of senior professional services marketers.
Membership is complimentary and includes both the breakfast and the monthly briefing.
Get in touch with Will for more answers.
The breakfasts are exclusively for professional services professionals, typically marketing directors, BD directors and CMOs at law firms, accountancy practices and consultancies.
Our flagship breakfasts take place every month at Langan’s Brasserie in Green Park, London, with events launching in New York and Dubai from 2027 onwards.
No. The breakfast and the monthly update are both free.
Fill in the form below and we’ll be in touch with details of the next breakfast.
Yes. Many of our guests lead both, and BD is one of the topics that comes up most at the table.
If you lead marketing or BD at a law firm, accountancy practice or consultancy and want to elevate your marketing potential alongside your peers, request an invitation below.
Places at each breakfast are limited, so if the next one is full we'll hold a place for you at a later breakfast.
Working with leading b2b clients
