Clanwilliam

Clanwilliam are a Global Healthcre group, with operations and customers across the world. They deliver innovative technology and services that empower clinicians to deliver the best possible care. SoBold began working with Clanwilliam in 2017, and were made their Exclusive Digital Partner in September 2017.  Since then, our relationship has gone from strength to strength. 

The previous Clanwilliam website, which SoBold also built, had become outdated, and along side a brand refresh, Clanwilliam wanted to redesign and develop their website, in order to improve the messaging and usability throughout. 

SoBold worked closely with the Group Brand and Communications Director, Lauren Turner to get an understanding of the direction in which Clanwilliam wanted to take their business. 

We got to work on moodboarding and showed multiple different directions in which the brand could go. With input from various different stakeholders, the direction of the brand was chosen, and we were able to get to work on the new website design. 

The new website flow was mapped out against the User Personas that were built out and we made High Fidelity Wireframes which helped Clanwilliam get to grips with the proposed User Experience of the site. 

On a tight deadline we were able to move the Clanwilliam website’s to the Development stage and the new websites were built, 301 redirects were in place and the Clanwilliam website was launched externally.