Sector: Financial Services
Following the successful launch of RedeWire in 2023, the platform continued to be developed and maintained by SoBold.
Launch websiteThe challenge
Rede Partners wanted to continue to enhance user experience and create a ‘sticky’ customer experience for its users.
Upon launching the platform, it needed to be continuously managed and Rede wanted to ensure that data was driving positive change and improvements.
The results
Page speed reduced by 85%
1000's of PDF downloads
Working with SoBold since: 2022
What we did
SoBold and Rede Partners began working together to evolve and enhance the platform via SoBold’s Scale and Maintain retainer.
The SoBold team worked closely with Rede’s Product team to listen to user feedback and be able to make improvements to the UX of the platform.
As the platform evolved, Rede also requested frequent improvements and new features. SoBold’s ‘Scale’ and sprint based approach meant that we were able to push new features to the platform regularly.
A new track record page to showcase closed funds
We introduced a new Track Record page to showcase past fund offerings to users.
Performance graphs pop-up
Implementing a pop-up feature that enlarges graphs, enhancing readability of key data and improving user engagement with visual insights.
New video content
We introduced a dedicated page to showcase key videos related to fund offerings.
Showcasing a refresh in Rede’s visual identity
We refreshed the platform’s visuals with Rede’s brand updates, enhancing the user experience with a modern, updated design.
What they said
Gabrielle Joseph
Managing Director, Head of Client Development
