Sector: Healthcare
As ANGLE have evolved as a business, SoBold have continued to adapt and improve the website to ensure their messaging reaches the relevant audiences.
Launch websiteThe challenge
Both the Investor and Pharma sides of ANGLE plc have very different business goals with the website.
Managing this relationship with a tailored approach is key to the success of the website management.
The results
34% year on year increase in total users
20% year on year increase in sessions
19% year on year increase in page views
12% year on year increase in events per session
Working with SoBold since: 2017
Our solution
SoBold works with the ANGLE investor side of the business on our ‘Maintain’ website management package.
This gives them a bank of development support hours that can be used to update the Investor Relations centre.
SoBold work with the ANGLE Marketing team on our ‘Scale’ website management package. We provide monthly design and development sprints which enable us together to build new features, launch new products and scale the website.
Conflicting target audiences
ANGLE have clear conflicting audiences, in both the Pharma and Investor side of their business.
Content sorting and tagging, a clear Investor Relations Mega menu, and consistent Call-to-actions for the relevant target audiences has been key to achieveing this distinctinsion.
Time sensitive updates
Working with an AIM listed company means that there are updates required to the website at very short notice and out of hours.
The ANGLE team always make us aware in advance, and SoBold’s round the clock support means we are able to help with time sensitive requests.
Coordinating monthly sprint planning meetings
ANGLE’s marketing team are regularly attending events and short on time to brief SoBold on up and coming website updates.
Our Project Managers work closely and flexibly with their team and where we have not been shared specific features to work on, we are able to go through the backlog of tasks in our Project Management tool, Click up.
Working together to continuously optimise
The key to our great relationship with ANGLE has been underpinned by communication.
Both sides of their business work extremely closely with SoBold and we act as their digital team.
Corporate rename and strategic shift
We worked with ANGLE on a recent name change from ANGLE plc to CelLBxHealth plc.
The new name reflects a clearer strategic focus on CTC intelligence and high value CTC based precision diagnostic testing.
We implemented the repositioning across the website, ensuring consistency across all messaging, page titles and references.
The priority was accuracy and continuity. We carefully managed updates to protect SEO value and ensure a smooth transition for investors, partners and scientific users.
New scientific content
We expanded and refined the site’s scientific content to better support the company’s positioning.
We designed and developed new pages covering:
- Discover Liquid Biopsy
- Discover Circulating Tumour Cells
- Parsortix Platform
- Androgen Receptor
- DNA Damage Response
- PCR
- Xenograft
We also introduced a new Overview page, presenting key statistics and performance data for the Parsortix platform in a clear, accessible format.
Navigation and structural improvements
To improve clarity and usability, we refined parts of the site structure:
- The primary navigation label “Applications” was updated to “Research applications”, and later evolved to “Cancer types” to better reflect user intents
- Cancer type pages were reordered to create a more logical journey.
- The “IFU page” was renamed to “Technical documents” to better match user expectations.
These updates strengthened the scientific narrative of the site and made it easier for users to find and understand key platform information.
What they said
Ian Griffiths
Chief Financial Officer
