Sector: Private Equity
SoBold worked with Alcuin Capital Partners to design and build a new website that matches the firm's position as a trusted partner for founders and managers seeking growth capital. The project covered UX, design, and a full development build.
Launch websiteThe challenge
Alcuin Capital Partners had built a substantial track record over 39 years, with more than £550m in funds raised and 65+ companies backed, but their existing website didn’t properly reflect this.
The site lacked the visual authority and technical foundation to present its investment metrics, portfolio growth, and partnership approach in a way that matched how the firm presented itself offline.
The results
30% increase in sessions
35% increase in total users
18 increase in engaged sessions
Working with SoBold since: 2022
What we did
The project followed a 12-week delivery schedule split into two distinct six-week phases. The first focused on user experience and design, mapping the site around Alcuin’s key audiences: founders assessing deal fit, existing portfolio companies, and investors reviewing the firm’s strategy and returns.
The second phase moved into development, building the public-facing site alongside a platform for managing portfolio and news content.
SoBold structured the site around three priorities: presenting Alcuin’s headline metrics immediately, making the portfolio and team easily navigable, and articulating the firm’s flexible funding model in concise, professional language.
New website data metrics
Success snapshot
A modern visual identity for a 39-year firm
The previous site didn’t carry the visual weight that Alcuin’s track record warranted. SoBold developed a professional, modern design that balances credibility with approachability, using a refined colour palette, structured typography, and generous whitespace to let the firm’s credentials speak for themselves.
Moodboards explored several directions before landing on a visual identity that positions Alcuin as established and active rather than legacy or institutional.
Alcuin's headline numbers tell a compelling story: 39 years, £550m+ raised, 65+ companies backed.
SoBold designed an "At a glance" section that presents these metrics prominently on the homepage, giving visitors an immediate sense of the firm's scale and longevity before they explore further.
The portfolio section was rebuilt to showcase both current investments and successful exits.
Each company has its own profile with investment context, sector information, and outcomes where available.
The structure makes it straightforward for founders to understand Alcuin's investment focus and for investors to review portfolio composition.
Alcuin positions itself as a supportive partner rather than a passive investor, with flexible funding structures tailored to individual management teams.
SoBold worked with the team to articulate this proposition clearly across the site, presenting the firm's approach in concise, professional language that resonates with founders and managers considering growth capital.
For a firm that emphasises hands-on support, the team page needed to do more than list names and titles.
SoBold designed individual team profiles that convey experience and approachability, reinforcing Alcuin's position as a partner that founders and managers work closely with throughout the investment lifecycle.
Alcuin's headline numbers tell a compelling story: 39 years, £550m+ raised, 65+ companies backed.
SoBold designed an "At a glance" section that presents these metrics prominently on the homepage, giving visitors an immediate sense of the firm's scale and longevity before they explore further.
The portfolio section was rebuilt to showcase both current investments and successful exits.
Each company has its own profile with investment context, sector information, and outcomes where available.
The structure makes it straightforward for founders to understand Alcuin's investment focus and for investors to review portfolio composition.
Alcuin positions itself as a supportive partner rather than a passive investor, with flexible funding structures tailored to individual management teams.
SoBold worked with the team to articulate this proposition clearly across the site, presenting the firm's approach in concise, professional language that resonates with founders and managers considering growth capital.
For a firm that emphasises hands-on support, the team page needed to do more than list names and titles.
SoBold designed individual team profiles that convey experience and approachability, reinforcing Alcuin's position as a partner that founders and managers work closely with throughout the investment lifecycle.
Beyond the launch
Following launch, SoBold provides ongoing website management to keep the site secure, updated, and evolving alongside the firm’s activity.
This includes plugin updates, WordPress core maintenance, security monitoring, and additional development as Alcuin’s portfolio and content requirements grow.
