Penetration testing, often abbreviated as pen testing, is an essential process to ensure you maintain a safe and secure website. But what exactly does pen testing involve, and how can you rest assured your agency partner is covering all potential vulnerabilities for you?
This article will provide a detailed guide to penetration testing, helping you minimise your security risks and ensure your website is fully protected.
In a recent series of articles published in our resource library, we provided an in-depth explanation of the end-to-end process of building a high-performance, enterprise-grade website. (If you’d like to read that series first before learning about pen testing, you can start here).
After you’ve worked with your agency partner to successfully build your website, you’ll also need to ensure your site is protected from cyber security threats. With that in mind, you should understand the important role that pen testing plays in effective website security and maintenance.
What is Penetration Testing?
Penetration testing is a form of website testing that’s used to identify security vulnerabilities When conducting pen testing on your site, your agency will simulate a range of cyber attacks that could be used by cyber criminals or malicious software (malware).
The purpose of this is to identify security weaknesses within your site and take action to prevent them from being exploited in the real world. This approach goes beyond basic tests, as it doesn’t just list the vulnerabilities, it examines how they could be exploited and helps to prevent that from happening.
Why is it Crucial for an Agency to Conduct Penetration Testing?
Website security is critical in today’s digital business landscape. Cyber security threats have become highly intelligent and sophisticated, now capable of penetrating even the strongest security networks.
For instance, global technology giant Acer was the victim of a cyber security attack that demanded a ransom of $50 million USD in recent years.
The outcomes of a cyber attack on your website could be catastrophic, either through sensitive data being stolen, lengthy losses of business continuity, or even reputational damage.
Remember, your site’s security isn’t just vital to you as a business, it’s also something your clients need assurance with when they agree to work with you. You should be taking as many proactive steps as possible to ensure your security measures are rigorous enough to match high levels of risk.
Covering All Bases for Robust Security (in WordPress)
It’s useful to be conscious of the common security weaknesses and pitfalls cyber criminals typically aim to take advantage of.
Security vulnerabilities can be created when your website is running on outdated versions of your platform, or if something hasn’t been configured or integrated properly. Other common pitfalls include weak authentication measures and insufficient protection from the perspective of your users.
With platforms like WordPress, there are some areas in which less experienced agencies could allow security vulnerabilities to creep in as well. For instance:
- Auto-updates – When your platform’s software is automatically updated, changes in the code can cause new security weaknesses to arise.
- Plugins – Using WordPress plugins from untrustworthy sources, or neglecting to update and maintain your plugins properly, can also cause security issues.
This is one of many reasons why it’s important to work with an experienced agency partner who has proven platform-specific knowledge and expertise. Your agency should know your CMS of choice inside out, and should therefore be well aware of all the most common security pitfalls and targets for cyber attacks.
What Does Effective Penetration Testing Involve?
To conduct pen testing, your agency’s security experts will run through a process that attempts to penetrate your site’s security measures.
This is usually done in stages, as follows:
1 – Planning and Preparation
- Review the results and analysis of any previous tests (if there are any)
- Define the scope of the testing, including which tests will be performed
- Gather all necessary data and information on the system to conduct the testing
- Determine the criteria of success or failure for the tests.
2 – Running the Tests
- Use automated tools to scan for vulnerabilities and identify weaknesses
- Attempt to exploit the identified weaknesses
- Repeat the tests with different types of user roles and permissions
- Measure the outcomes against criteria for success or failure
- Create a report on the outcomes and results of the tests.
3 – Post-Testing
- Review the reports and analyse the results
- Remediate and resolve the vulnerabilities that were able to be exploited
- Re-test the vulnerabilities to ensure remediation was successful.
The Benefits of Thorough Penetration Testing
Working with an agency partner who can support you with ongoing pen testing is a necessary step towards gaining enterprise-grade security for your website.
Technology changes so quickly today. Your platform receives updates regularly, your site is always growing, and cyber criminals are constantly finding new ways to breach your defences and gain access to your data. Penetration testing allows you to keep the pace with new emerging vulnerabilities.
Conducting regular pen testing can also help improve client relationships and create competitive advantages as well. In certain industries, a demonstrable commitment to security will be greatly appreciated by your target audience. This can help to differentiate you from the competition and provide the trust required to attract more prospective clients to work with you.
Website Security is a Never-Ending Battle
While every business with a website faces tremendous security risks today, this is a proven process that can help to minimise that risk and give you the confidence you need in your site’s security.
Any agency partner you work with should have the knowledge and expertise to understand the importance of pen testing, and should insist on making this an integral, ongoing part of your site’s maintenance.
Would you like these insights straight to your mailbox?
Latest from agency
19 August, 2022
Celebrating 2 years with Martina Gabrielli
The moment Marti joined us at SoBold, we were excited and eager to see how she would translate her enthusiasm and energy towards development towards real life projects. We were not let down and she hit the ground running.
2 years later, largely hampered by COVID, we now are getting the absolute best out of Marti. She is incredibly reliable, diligent and talented and she is involved in all of our biggest projects.
Marti has never been one to code for the sake of coding, and she always makes sure she understands the bigger picture before diving into a project.
⅓ of the Italian SoBold Office crew, we are very fortunate to have Marti and we truly can’t wait to watch her skillset improve and see her continue to work on the biggest and best projects!
We caught up with Marti to find out more about what she gets up to in her day to day life.
At what point in your life did you decide to become a developer?
Having studied Foreign Languages and Literatures, since uni I had a dream to become a successful translator. I came to London to fulfil this dream but I wasn’t sure which field to specialise in yet. So I started working at a restaurant, and in my spare time, I would translate articles for online media sites and magazines, and also produce subtitles for tv series.
Later on, I started a course in software localisation, and this opened up the dev world to me as I had to put my hands on the software source code. When it was time to search for a job, reality had a massive hit: competition was high, work was difficult to find, it was clear I had to invest more time and specialise furthermore.
I felt stuck and didn’t really know what to do with my life. So I went backpacking around the world for a few months, and I decided to dive more into that dev world that I found so interesting. Time wasn’t really a problem while travelling, so I read a lot about web development and took a lot of online courses. I devoured so many online resources, I just couldn’t believe they were all a click away! Since my first “Hello World” project, I’ve found the process of coding and building a website from scratch a beautiful mix of creative problem solving that never disappoints. Long story short, that’s when I knew I wanted to become a developer.
Describe your typical day
I wake up at 6:30am, I feed Coco and Lucy (my cats), I put some tunes on while having breakfast, quick shower. Then it’s checking the weather time: if it looks cloudy and rainy I’ll take the tube, otherwise, I’ll most probably board my Brompton and off we go to the office! Ideally, I like to conclude the evening by doing some form of exercise, usually rollerskating or a walk/run.
What’s your favourite project to date
I really enjoyed working on the new SoBold website, it’s been a huge team effort and the result it’s simply amazing!
What is the best advice you have ever heard?
I once read this quote: “If we all threw our problems in a pile, we’d grab ours back.”
I think it’s a beautiful sentence, it makes me appreciate life every day and makes me very grateful for all I have.
If you had to change careers what would you do instead?
Not sure what but surely something related to sport.
What was your most recent challenge and how did you overcome It?
When you’re a developer, every day there’s a new challenge. You just have to learn how to tackle them. In general, I think talking with a colleague helps a lot. Also “rubber ducking” can be a useful method for debugging code. In both cases, they’re powerful methods that consist in taking a break and articulating the problem in plain language.
What’s your favourite thing to do outside of work?
I’m a big ramp skate fanatic. https://www.instagram.com/martymcroll/
What 3 items would you bring to a desert island?
🇨🇭 🔪 🎸 and 🛌🏽
Would you like these insights straight to your mailbox?
Announcement
10 September, 2022
SoBold achieve ISO 9001 Certification in Quality Management
SoBold are delighted to announce that they have been awarded the world’s most recognised Quality Management System Standard, ISO 9001.
SoBold have worked incredibly hard over the past few years to set and follow processes and procedures as a company that ensure they are providing quality work to their clients.
As the number of enterprise clients grows, SoBold’s ISO 9001 certification will be able to give their clients the assurances they need around SoBold’s consistency and quality services in the work they produce.
ISO 9001 is one of the most commonly used management system across the world and SoBold believes this is going to open up considerably more opportunities with winning tenders and contracts to ensure SoBold continues to be one of the leading WordPress Website Design and Development Agencies in the UK.
As SoBold continue to scale as a business, the need for efficiency has never been greater. It is absolutely essential that all internal communication works to the same processes and agenda and the ISO 9001 certification allows this to be possible.
In order to achieve our ISO 9001 certification, SoBold worked closely with QMS International, who provide expert consultancy to businesses looking to achieve their certification. QMS have a team of over 50 consultants and auditors and they ensure the experience they provide is streamlined and uncomplicated.
SoBold Technical Director, Sam Phillips said:
We are delighted to have been issued with our ISO 9001 certification, recognising our commitment to quality. Over the past 12 months we’ve spent a great deal of time improving and documenting our internal processes to help streamline delivery of projects and ensure we continue to deliver on the high standards we set for ourselves. Achieving this certification is a reflection of all this work.
Would you like these insights straight to your mailbox?
Company Milestone
8 June, 2021
SoBold is a Proud Clutch 100 Fastest-Growing Company for 2021
Clutch is a B2B review and rating platform that spans the IT, marketing, and business services industries. The site annually holds an awards cycle to celebrate the best and brightest service providers from the aforementioned sectors. SoBold are delighted to be one of the Clutch 100 fastest-growing companies for 2021!
“The Clutch 100 growth lists represent the top service providers based on revenue growth over the years,” said Clutch Founder Mike Beares. “Their recognition is only possible because of their willingness to participate and their commitment to delivering the best services to their clients.”
“We are delighted to be recognized as a Clutch Leader. This award highlights our consistent project success and growth as a business,” said SoBold Managing Director, Will Newland.
Would you like these insights straight to your mailbox?
Digital Business
8 March, 2023
5 Women To Shape the Design and Tech Worlds
March 8th is still an important date to remind us of the brilliance of being a woman in our society. Even though it can be a struggle every day, we know that women are capable of anything and we are very proud to celebrate the achievements of these creative and intelligent women.
Hedy Lamarr
Who can live without Wi-Fi nowadays? In 1942, Hedy invented the technology that later helped the creation of wireless signals.
Rear Admiral Grace Hopper
If you’re not in the programming world, you may not have heard of COBOL. This programming language created in 1952 is still used on business applications to this day. Grace was one of the first ever compilers and her work led to the creation of COBOL.
Margaret Calvert
Even in the age of Sat Nav, you’ve probably relied on a road sign at some point, right? Either driving or walking down the street, the reliable signs are a source of comfort when technology fails. Margaret was part of the team that redesigned the whole UK road sign system. It all started in the late 1950s and her work still guides us even to this day.
Carolyn Davidson
‘Just do it’ – the famous tagline from a brand you might have heard of, called Nike. The tick logo was first developed by Carolyn when she was just starting design and the idea behind it to represent speed and motion. Even though the Nike tick is now one of the top 10 most recognised logos worldwide, Carolyn has only made $35 from her design.
Susan Kare
We all know Apple. We all know that they’ve conquered the world of technology by consistently presenting unique designs with both their hardware and software. What you probably didn’t know was that Susan was the designer responsible for developing all the typefaces, icons and other elements that serve as the core for what we now know as the Apple brand.
Would you like these insights straight to your mailbox?
Digital Business
5 January, 2023
WordPress vs Sitecore – Comparing Both Content Management Systems
Large businesses and enterprises in need of a content management system (CMS) today are spoilt for choice, because there are plenty of excellent platforms available. From WordPress to Sitecore to Drupal, the technology currently on offer is highly intelligent and intuitive.
But so much choice can make the task of finding the right CMS for your own specific business complicated and time-consuming.
Selecting a CMS is an important decision that requires a lot of research, followed by careful evaluation of all the various options. Of course, those processes can be very time-consuming. When you’re already extremely busy juggling dozens of other priorities, it’s challenging to give this the attention and effort it deserves.
To solve that challenge, we’ve done the bulk of the hard work for you. In a new series of articles, we’ll provide you with direct, objective comparisons between some of the leading options for CMSs, helping you relieve the headache of researching and evaluating them yourself.
In the first article of this series, we’ll be looking at the comparison between Sitecore and WordPress.
How Does the Security Compare for Both Platforms?
As we face ever-increasing concerns with cyber security, data protection, and various other digital challenges, finding a platform with robust security should be a top priority.
Sitecore Security
Sitecore has a reputation of being the leading CMS for large businesses, guaranteeing an enterprise-grade experience that includes a high level of security.
Sitecore’s security is also strengthened by the vast range of in-built features within the platform, which we’ll discuss in more detail later. There’s no need to purchase more third-party software or plug-ins to enhance its functionality, which means you won’t be creating any additional vulnerabilities or risks. The platform also receives frequent security updates which bolster your protection even further.
If security is a concern for your business, Sitecore should be high on your list of potential candidates for a CMS.
WordPress Security
For a long time, many people believed the misconception that WordPress isn’t secure enough for large businesses. However, industry leaders such as global investment firm Blackstone, the NHS in England, global research and advisory leader Forrester, and multinational bank Standard Chartered now use WordPress for their CMS. This goes a long way to proving that wrong.
In fact, WordPress is already a secure, stable platform out-of-the-box. So, where did this myth come from?
Well, vulnerabilities can arise in certain scenarios. Firstly, strong security with any technology is dependent on a well-managed hosting environment. If you have WordPress hosted in a secure environment from an experienced provider, with proactive security measures in place, your risk will be extremely low.
Secondly, plugins are something to be cautious of when it comes to security, both in terms of where they come from and keeping them properly maintained. Security threats will be minimised if you only use plugins from trusted sources. You should also ensure you always keep them tested and updated, ideally working alongside security-specific plugins like WordFence.
We appreciate this may sound like a lot of work. That’s why all the examples of the businesses succeeding with WordPress have the support of an agency partner who ensures all these things are taken care of during the development stage. It’s worth noting, though, that this will also be the case when adopting any CMS in a business setting.
Which Platform is More Scalable?
One of the most important aspects of a CMS is its scalability. A CMS is a long-term investment, and this is one of the most influential factors in determining whether that investment will be successful or not.
You’ll need to ensure your site can evolve as your business grows and your needs change over time. This will require an infrastructure that can quickly and easily scale with more pages, additional functionality, and perhaps even more sites, without the burden of hefty costs for more development work.
How Scalable is Sitecore?
Sitecore is designed specifically for large businesses, so its scalability is up there with the very best. Sitecore is a robust platform that allows your digital presence to grow seamlessly as your business grows, even if you need to build multiple sites to serve different groups of users in different languages.
How Scalable is WordPress?
WordPress is another highly scalable platform. Despite some still mistakenly believing that WordPress is suited to smaller businesses, you can use the CMS to build sophisticated, industry-leading sites. Like Sitecore, WordPress is agile and scalable enough to grow alongside your business and adapt to your changing requirements.
How Capable are these Content Management Systems?
The main purpose of a CMS is to provide a software-based infrastructure upon which you can build and manage websites and applications. While most CMSs are similar on the surface, with the same fundamental functionality, they each have unique features and capabilities that differentiate them
For example, one critical indication of quality for a CMS is how easy it is to use. Once you’ve adopted a platform, you and your colleagues will need to feel immediately comfortable using it on a daily basis. If a CMS can’t provide good usability, it’s probably one you should avoid.
Sitecore as a Content Management System
Sitecore is actually considered a fully managed ‘digital experience platform’ that comes with more capabilities than the average CMS.
Most of its best features are readily available as soon as you begin using Sitecore. That allows you to get a high quality site live very quickly without additional work within the platform.
However, Sitecore typically provides quite hierarchical, complex workflows that might be frustrating for small or agile teams. This can also create longer development cycles than usual, giving you a slower time-to-market than more intuitive systems like WordPress.
WordPress as a Content Management System
WordPress is easily the most popular CMS in the world right now, with around 45% of all websites built on the platform. One of the main reasons for that is its ease-of-use, with simple and efficient content management
This usability allows you to get up-to-speed quickly and share responsibilities across several members of your team, even if they have no previous content management experience.
WordPress also makes it convenient to edit content on a page-by-page basis, saving you valuable time, with its block-based design an ideal method for customisation and site management.
How Much Personalisation do they Provide?
The ability to customise and tailor your site’s content to your target audiences is more important today than ever before, with so much of modern business now taking place online. Therefore, this is another important point to consider when choosing between your various CMS options.
Personalisation in Sitecore
When compared with other platforms, Sitecore’s personalisation is excellent. Sitecore will provide you with a great deal of control over the structure and design of your pages, allowing you to tailor your user experience and drive greater performance for your site.
This is particularly useful for larger businesses with high volumes of potential site visitors, delivering competitive differentiation and driving increased conversion rates.
Personalisation in WordPress
WordPress is also highly customisable. You can use its flexibility to get creative with your design, and build bespoke features and functionality to better engage with your audience.
There’s not much to separate Sitecore and WordPress in this area. The gap in personalisation becomes even smaller if you find an experienced agency with WordPress-specific expertise to help develop your site and improve your customer experience.
Integrating with Other Systems
Before your business invests in any digital platform, it’s important to ensure that technology can integrate easily with your existing software. Whether it’s your customer relationship management (CRM) or any other marketing systems, any digital tools you currently have should ideally be compatible with your new CMS.
How Sitecore Integrates with Other Systems
Sitecore integrates well with other systems. It allows you to achieve out-of-the-box integration with most of the leading CRM software, and plenty of other digital tools and platforms.
How WordPress Integrates with Other Systems
WordPress tends to be the easiest platform to integrate with your existing systems, because most brands and other SaaS products have already made themselves compatible.
This means you can deploy WordPress with minimal disruption, regardless of whether you’re building a new site from scratch or migrating your current site from a different CMS.
Total Cost of Ownership (TCO)
Of course, you’ll also want to ensure you’re getting a solution that will deliver good value for money. With a CMS, the total cost of ownership (TCO) can vary greatly from one platform to another, due to factors like licensing fees and update-driven maintenance.
Sitecore Initial Investment and Ongoing Costs
Sitecore is an expensive option, even if you have a large budget to work with. You’ll be required to purchase licences for the platform with an ongoing renewal fee each year. These licenses come in tiers, so if you want to access the full range of benefits from Sitecore you’ll have to opt for the most expensive offering.
On top of that, you’ll also need to account for development costs with an agency, hosting costs, maintenance and support fees, and various other expenses that give Sitecore a very hefty total cost of ownership (TCO).
Furthermore, Sitecore requires ongoing management and maintenance to handle regular large-scale updates to the platform. When updates occur, new versions of the software come with a big price tag and may cause you to pay for additional development work to get your site up-to-speed.
However, this could be a worthwhile investment if Sitecore’s features and capabilities are necessary for your specific requirements. If you’re looking for a quality, trustworthy enterprise-grade platform, Sitecore can justify the cost.
WordPress TCO and Value
Conversely, WordPress is a much more cost-effective solution with a drastically lower TCO. Licenses for WordPress come at no cost and the software is entirely open-source. That means your implementation costs would be limited to just hosting, agency fees, and post-deployment support.
If you decide to use any plugins or extensions of the platform, these will be licensed and paid for separately. However, businesses rarely need to bolt on many new tools or capabilities because WordPress is such a feature-rich platform already.
When WordPress is updated, unlike Sitecore, managing and testing your site can be done in just a few hours at a much lower cost.
A Word on Agency Partners
One thing both Sitecore and WordPress have in common is the small selection of platform-specific agencies who can build high performance sites for large businesses using this technology.
A CMS becomes far easier to use, and easier to drive strong return on investment (ROI), if you have a specialist partner supporting you.
Finding an agency with the necessary experience and expertise to help you leverage these platforms to their full potential should be another important influence on your choice. From integration, to development, to maintenance, all the benefits and advantages of the platforms will require an agency to help you fully unlock them.
How to Make Your Decision
So, with all that information, how can you decide between the two?
Both of these platforms are excellent options that would serve most businesses extremely well. After all, there’s plenty of good reasons why some of the biggest companies in the world use Sitecore and WordPress.
Ultimately, when looking for a CMS that’s the right fit for your specific business, you should make a detailed assessment of your strategic objectives, unique requirements, budget, users, and other important factors. Use that to determine which solution is most capable of meeting those needs.
If you still need more help working through this process, read our comprehensive guide to understanding and evaluating the enterprise options for large businesses here.
Would you like these insights straight to your mailbox?
