Usability testing helps us identify friction points, gather feedback, and implement improvements to enhance the user experience post-build.
For businesses with specific objectives, understanding your audience and their behaviours can significantly increase conversion rates.
Before conducting usability testing, we identify goals and perform a competitive analysis to understand user mindsets and current usability standards.
Our testing then includes observing and analysing data from Google Analytics, and any performance data, creating user flows and suggesting improvements, and validating assumptions with user-testing tools.
We continue to work with multiple different usability & data analysis platforms
What we look at
Before conducting usability testing, we identify goals and perform a competitive analysis to understand user mindsets and current usability standards.
Get in touch with Will to see how SoBold can help...
Managing Director
Data & user behaviour
We analyse data and user behavior tools to uncover how real users interact with your site – highlighting friction points, drop-offs, and opportunities for improvement.
User flows & areas for improvement
We create intuitive visual user flows to map how users navigate your site, then suggest improvements to streamline interactions and enhance usability.
User Experience design
UX design makes your website easy to use - encouraging repeat engagement, building loyalty and, ultimately, driving revenue. Get a competitive edge and ensure you never lose potential customers to competitors.
User Interface design
User Interface (UI) design creates a seamless experience that balances both user and business needs. It enhances usability, and increases retention, by making interactions intuitive and enjoyable.
