Research and planning form the backbone of our successful UX designs.
We begin by identifying the needs of your target audience and business, outlining what success looks like for both. From there, we define the full scope and architecture of the website.
Using visual sitemapping tools, we map out your proposed website structure.
We then take this a step further and build out the proposed block structure for the wireframe stage. This gives you an idea of the necessary content.
From there, we create high-fidelity desktop wireframes to map out user journeys and showcase the overall flow and structure.
Solving the UX challenges that hold you back
From clearer user journeys to stronger brand loyalty, we focus on the things that make a real difference: better engagement, higher conversions, and a more accessible and inclusive experience.
Get in touch with Will to see how SoBold can help...
Founder
Improve user engagement & conversation rates
Our data-driven design is tailored to improve conversion.
Simplify complex user experiences & navigation
We streamline your user journey with a clear and straightforward navigation.
Accessibility & compliance
We run a series of accessibility tests to ensure compliance with the Web Content Accessibility Guidelines (WCAG).
Enhance brand loyalty & user satisfaction
You get user experiences that build trust and keep customers coming back.
User Interface design
User Interface (UI) design creates a seamless experience that balances both user and business needs. It enhances usability, and increases retention, by making interactions intuitive and enjoyable.
Usability testing
It’s crucial to ensure a website is performing as expected, and this is where SoBold's usability testing comes in. We evaluate a website’s design and functionality by observing real users as they interact with the site.
UX audit
Ensure your website aligns with user needs and business goals, uncover usability issues, and find opportunities to improve your website performance.What our clients say
Mark Christie
Chief Information Officer
Anish Patel
Director of Practice
Some of our projects with a UX focus
View all workWorking closely with Private Equity firm Limerston Capital to enable the carve out of storage solutions provider, Astoriom.
Website Design and Development for one of the world’s leading international arbitration law firms, Three Crowns.
Related news
Common questions about UX design
What does your UX design process involve?
We start with research and planning to understand your audiences and business goals. From there, we create visual sitemaps, define content block structures, and develop high-fidelity wireframes that map out user journeys and page flows.
What is the difference between UX and UI design?
UX design focuses on how a site works: the structure, navigation, and user flows that determine whether visitors can find what they need. UI design focuses on how it looks: the visual layer of colours, typography, and interactive elements.
How do you ensure designs meet accessibility standards?
We follow WCAG (Web Content Accessibility Guidelines) throughout the design process. This includes high-contrast colour ratios, keyboard navigation support, screen-reader compatibility, and clear labelling for all interactive elements.
How long does the UX design phase take?
The timeline depends on the project scope. For a typical website, the UX phase runs 3-5 weeks. Platform projects with multiple user roles and complex flows may require more time.
Do you conduct user research before designing?
Yes. Research underpins everything. We analyse your primary and secondary audiences, review existing analytics data where available, and define user journeys before any wireframing begins.
