Sector: Astoriom
SoBold worked with Limerston Capital to enable the carve-out of Astoriom in 2024.
Launch websiteThe challenge
Astoriom was born from a carve out, anchored by the Limerson Capital Team.
The business went through a renaming and rebranding process to be able to perform as a standalone company.
The project was time sensitive and the company name was being changed to a name that no longer contained the core service term “stability storage” in its name or URL, posing a significant SEO challenge.
The results
62% year on year increase in sessions
43% year on year increase in total users
66% year on year increase in page views
61% year on year increase in new users
10% year on year decrease in bounce rate
Working with SoBold since: 2022
What we did
Our design and SEO teams collaborated closely during the wireframe stage, ensuring that both user experience (UX) and search engine rankings were prioritised from the very beginning of the project.
Once the design and build were complete, we took considerable care during the migration and go-live process to ensure that rankings remained unaffected.
New website data metrics
Success snapshot
Migration and ranking preservation
To maintain organic visibility and search rankings, a meticulous migration plan was executed, including comprehensive 301 redirects, updated metadata, and targeted on-page content to retain relevance for stability storage-related searches.
Ensuring technical reliability throughout the migration was also critical to avoid any disruption in user access or search engine indexing.
Astoriom wanted to be positioned as a market leader, across the US and Europe, and this was a consideration when the sitemap was created.
Limerston Capital had ambitious goals with Astoriom, and a key channel in their marketing strategy was organic traffic.
Content mapping across service pages was completed to help Astoriom with content creation.
Improving the User Experience (UX) and User Interface (UI) was a key part of the project.
The User Experience (UI) was tied closely to search engine visibility and the UI was driven by the powerful new brand that had been created.
The Astoriom team wanted to ensure they could manage the site once the build was complete, to enable them to build out their content strategy and continue to work on their organic visibility.
Astoriom wanted to be positioned as a market leader, across the US and Europe, and this was a consideration when the sitemap was created.
Limerston Capital had ambitious goals with Astoriom, and a key channel in their marketing strategy was organic traffic.
Content mapping across service pages was completed to help Astoriom with content creation.
Improving the User Experience (UX) and User Interface (UI) was a key part of the project.
The User Experience (UI) was tied closely to search engine visibility and the UI was driven by the powerful new brand that had been created.
The Astoriom team wanted to ensure they could manage the site once the build was complete, to enable them to build out their content strategy and continue to work on their organic visibility.
