Each backlink serves as a ‘vote of confidence’ that enhances your site’s credibility to search engines & boosts discoverability.
Through an in-depth review, we assess the quality, relevance, and context of your inbound links. These elements play a major role in how well your site ranks, which is why an audit of them is key if you want to maintain and improve your site’s visibility.
Our backlinking review
While we don’t offer direct backlink-building services like a Digital PR agency might, we provide a comprehensive backlinking review that audits your backlink profile and provides recommendations to improve it.
The review includes:
Backlink audit
We assess the quality and relevance of inbound links. This helps us identify potential issues (e.g. low-quality or spammy backlinks) which can harm your SEO performance, and uncovers threats and opportunities to improve your website’s trust and authority.
Disavow file management
For harmful backlinks, we create and maintain a disavow file that instructs search engines to ignore them. This protects your site’s reputation, maintains ranking stability, and ensures compliance with best practices.
Competitor analysis
We analyse your competitors’ backlink profiles to understand their link sources, the content attracting those links, and the strategies they use. By benchmarking your backlink profile against competitors, we can highlight gaps and suggest opportunities to enhance your own.
Backlink audit
We assess the quality and relevance of inbound links. This helps us identify potential issues (e.g. low-quality or spammy backlinks) which can harm your SEO performance, and uncovers threats and opportunities to improve your website’s trust and authority.
Broken link opportunities
We identify broken or lost links (links that used to point to your site or your competitors but are now 404 errors). We can then reach out to site owners to replace these broken links with relevant content from your site.
Monthly SEO management
We bring qualified traffic to your website - connecting you with the right audience and ensuring every visitor has the potential to become a valuable customer.
SEO Strategy report
The goal of our SEO strategy reports is to give you a clear and in-depth understanding of how your website is performing and how it can grow.
Migration support
From planning to implementation, we take full responsibility of the technical transition, allowing our clients to focus on go-live marketing activities.
Looker studio reporting
SoBold's SEO services deliver tangible conversion and commercial results. This means prioritising high-impact work, rather than low-effort tasks that offer minimal benefit.
Content optimisation
SoBold specialises in creating engaging, informative content that resonates with a client's audience and meets search engine guidelines, driving organic traffic and establishing visibility.
LLM Optimisation
Search is changing. Google's AI mode and overviews, ChatGPT, Copilot, Perplexity and a whole host of other AI platforms are reshaping how users search. At SoBold, we help your brand stay visible in the growing world of zero-click search.Questions about backlinks
What makes a backlink “high quality”?
A high-quality backlink comes from a reputable, relevant website with strong authority. It adds value, drives referral traffic, and signals trust to search engines.
What is a toxic or harmful backlink?
Toxic backlinks come from spammy, low-quality, or irrelevant sites. They can harm your search rankings and may trigger penalties from search engines.
