Sector: Property
We worked with M7 Real Estate to repurpose their 16 websites across Europe and Asia.
Launch websiteThe challenge
M7 Real Estate is a leading specialist in the pan-European, regional, multi-tenanted commercial real estate market. Their old website, built on Umbraco, was replaced with a WordPress platform.
This strategic move was driven by M7’s recognition of WordPress’s versatility and scalability as crucial for their future growth.
The results
Operations in 9 countries and territories
95 performance score in Google Lighthouse
1.7 second load time
21% conversion rate
Working with SoBold since: 2022
What we did
SoBold developed a modular WordPress platform featuring intuitive navigation, integrated multilingual capabilities, and SEO-driven content layouts.
Our development process included comprehensive URL redirect mapping and rigorous pre-launch redirect testing. Upon completion, we successfully migrated a 16-language website with over 300 pages of content without a single error.
New website data metrics
Success snapshot
Visual identity and creative direction
EPIK agency evolved the look and feel of the brand, developing it to reflect the status of a dynamic modern company and futureproofing it.
All desktop pages were designed with a complete set of responsive pages, and all assets were exported with detailed guides and examples for the developers.
Multisite management and href lang application
We implemented a centralised management structure to streamline the administration of multiple regional sites under a single network. This approach enabled efficient content updates, consistent branding, and easier scalability across different country-specific versions.
Additionally, we applied a robust hreflang strategy to ensure proper language and regional targeting, enhancing the site’s SEO performance by directing users and search engines to the most appropriate language or regional version of each page.
What they said
Mikey Clarke
Head of PR
