Kapow Primary

Scaling WordPress for daily use in over 3,000 UK primary schools

Kapow Primary offers teaching resources for specialist subjects and is used in over 3000 UK primary schools. SoBold began working with Kapow Primary in their infancy back in 2019 to help redesign and redevelop their existing WordPress membership platform.

Their previous website did not harness the full potential of WordPress and the integration with MemberPress was clunky and in parts, inefficient. The previous site had a lack of flexibility throughout and Kapow Primary felt restricted using and updating content on it.

SoBold built the platform using WordPress with a custom page editing tool to streamline the content creation process for Kapow’s editing team. The site is also integrated with Active Campaign via it’s API ensuring Kapow Primary’s CRM is kept up to date with any account information changes, upgrades, or downgrades that are made.

Initial Project Duration
8 weeks
Sector
Education
Target Audience
Primary School Teachers
Goals
Flexible CMS
Ability to create predefined page templates
Marketing Integrations
What we did
Web Design
Web Development
Web Management

Website results

+
%
increase in page views
+
%
increase in session duration
%
decrease in bounce rate

Collected 6 months after the go-live data from Google Analytics

Streamlining the content creation experience

With thousands of lessons on the site, and a whole team dedicated to content creation, streamlining the CMS was a key goal of the project. We developed a custom page editing interface allowing Kapow to move away from needing to use rigid templates, instead developing a series of ‘blocks’ for the team to use. As a result, the Kapow content team are able to produce new pages in a matter of a minutes making use of any of the predefined ‘blocks’ with no need for technical web knowledge.

A constantly envolving partnership and web platform
Since SoBold launched Kapow’s new website in 2019, both their business and our partnership has continued to grow. We continue to provide ongoing monthly management and support helping design and develop new functionality for the website.

From Kapow Primary