Ski-Lifts is an online service that enables Winter Sports enthusiasts to book transfers from arrival airports to more than 200 resorts throughout Europe and America.
We were employed to transfer the content and design of an established website from one Content Management System platform to another.
The old platform was out of date and the client wanted to move over to WordPress to make it easier to update the site. Once the site had been successfully transitioned we were asked to rebuild it and give it a fresh design.
At the same time, we needed to preserve and improve the site’s Search Engine visibility as sales from new customers surfing the web for travel information account for 90% of the company’s revenue.
While there is always a risk when moving platforms that Search Engine rankings may not be preserved, we followed clear procedures to minimise this.
Great care had to be taken as the website has 2-3000 pages, but the successful transition was achieved in eight weeks with no dip in organic traffic levels.
The success of this project has led to further work with sister company www.sea-lifts.com